DHKT

Management Marketing

01/11/2017

TERTIARY EDUCATION CURRICULUM - SPECIALIZING IN MARKETING MANAGEMENT

Level                         :  Underground

Major                         :   Marketing 

Code of major           :   52 34 01 15 

Name of Major          :   Marketing

Name of Speciality    :    Marketing management 

Mode of study           :    Full time 

 

1.  Training objectives

1.1. General objectives

The overall objective of the program is to train and provide professional managers and marketers for the national and international labor market in the field of marketing:

1. Have the background and advanced knowledge about marketing.

2. Have ability to demonstrate empathy to customers, to identify, solve problems and perform marketing management functions (planning, organization, leadership, and testing) within the companys and the organizations.

3. Have ability to study at a higher level, self-studying, analysis and critical thinking are good enough to work in inter-disciplinary and multicultural environments.

4. Have ability to communicate and work efficiently as a team, good English skills and creative ability in professional activities.

5. Demonstrate professional ethics and responsibility to society and environments, show passion for the profession.

1.2. Outcome standards:

After graduating, Marketing Management students will have ability to:

 

Outcome Standards   Knowledge  Skill  Attitude
 1. Apply scientific knowledge of nature, society, economics and management to work   X    
 2. Understand situations and customers' emotions ( demonstrate empathy for customers needs)  X  
 3. Identify and solve practical marketing problems in a digital and globalized environment   X  
 4. Create a marketing plan, organize the implementation, lead and evaluate the marketing 
programs for the company and organization 
 X  X  
 5. Understand the relevant management knowledge in the global environment to support 
effectively in marketing decision making. 
 X    
 6. Use research methods and techniques to analyze and critique, design and implement a 
research, as well as self-study and higher education. 
 X  X  
 7. Use fluently tools and specialized software to serve professional practice   X  X  
 8. Demonstrate creativity and effective teamwork for career development   X  X  
 9. Demonstrate communication skills such as writing reports, planning for the job, presenting 
report, listening and sharing information with others. 
 X  X  
 10. Effective communication with IELTS band 4.5 ( or equivalent) or higher   X  X  
 11. Demonstrate self-responsibility in work with the society. Students must gain at least 50 extra-
curricular activities according to the regulations of University of Economics, The University of 
Da Nang ( according to Decision No.749/ QD of April 20, 2017) 
     X
 12. Show passion for the profession       X

Relationship matrix between program goals and program outcome standards:

The goal of program

Outcome Standards

1

2

3

4

5

6

7

8

9

10

11

12

1

X

X

X

X

X







X

2


X

X

X

X

X

X

X

X


X

X

3



X

X

X

X

X



X


X

4








X

X

X


X

5











X

X


1. 3. Employment opportunities

Marketing Management students are trained and prepared the knowledge and competencies required to grow in the career advancement of businesses and organizations from marketing executive to marketing manager and marketing director at the national and international level, which require high professionalism and good English skills, including:

+ State agencies;  Non-governmental organizations to handle marketing activities such as: Event organization;  Market research and analysis;  Public Relations;  Design and manage marketing
communication programs;  Marketing strategy;  Product and brand management for the organization.

+ Businesses and organizations (Client): to handle most of the work related to marketing functions in the enterprises; with outstanding companies like Unilever, P&G, Coca-Cola, Nesle… Jobs are often varied in different positions : from marketing executive (specializing in online marketing, market research, distribution and sales, customer care, communications,… ) to senior managers such as Marketing Director, Sales Manager, Distribution Channel Development Manager, Communications Manager, Brand Director. 

+ Companies providing marketing services (Agency) such as marketing consulting company;  market research and analysis company, customer (Nielsen, FTA ...);  The company specializes in advertising, media (such as Ogilvy & Mather, Dentsu, Cowan,…)

In addition, Marketing students are also equipped with the necessary knowledge to be able to start up as well as study higher education in the field of marketing at home and abroad.

With specialized positions in the field of:

+  Market Research: Research, analysis and forecasting of market trends in market research enterprises and market research departments in the units such as Market Research Director, Market
Research Manager, Market Research Supervisor, Market Analyst. 

+ Product and Brand Management: Work and take charge of brand management, research and design, new product management with positions such as Brand Manager,  Product Manager, Product Development Specialist. 

+  Promotion: In charge of creating and implementing activities, as well as evaluating the effectiveness of communication programs, including advertising, promotion, public relation ... with positions such as (Advertising Manager, Advertising Sales Director, Public Relations Specialist, Public Relations Director, Corporate Communications Manager) .

+ Marketing Channels: To manage distribution channels, take charge of supplying, distribution and marketing activities at the sale places so that the product can reach consumers in the most effective way, such as Channel Development Directors, Horeca Channel Sales Manager, Modern Marketing Channel Manager, Trade Marketing Manager. 

+ Sales & marketing online: Work and take charge of sales force management, direct sales  design, online marketing, digital marketing, and assume positions such as Sales directors,  Sales representatives, Sales executives,…

+ Pricing: Developing and adjusting product pricing policies at the enterprises (selling price, discount rate, promotion price ...). 

+ Event Management: take charge of design and management of media programs and events organization, such as Event planners, Event coordinators, …

+ Customer services: Operating in units and in charge of design and supplying and customer services, customer care, construction and management of relationships with customers (eg Customer care executive, Customer care leader, Supervisor, Head of customer care department).

2. Training time: 4 years according to the progam design , however, students can shorten to 3 years or extend the study time to 6 years (maximum) depending on their ability and conditions of study.


3. Volume of  knowledge in the whole course: 133 credits, excluding Physical Education and National Defense Education.


4. Enrollment Subjects: Graduated from high school, vocational school


5. Training Process: Form of Credits.


6. Scale: College Credit Regulations.

 

7. Content of the program:

7. 1. General Education

In addition to the volumn of  English knowledge as design, students are encouraged to complete the ENG2013 and ENG2014 modules to take part in higher-level-English modules. The results of these modules are recorded on the transcript but not counted as a part of average study mark.


Order

Codes of modules

Names of Modules

Number of credits

01

SMT1001

Principles of Marxist and Lennist part 1

2

02

SMT1002

Principles of Marxist and Lennist part 2

3

03

SMT1003

Revolution Lines of Vietnam Communist Party

3

04

SMT1004

Ho Chi Minh Ideology

2

05

LAW1001

Introduction to laws

2

06

TOU1001

Business Communications

3

07

ENG1011

PRE-IELTS 1

3

08

ENG1012

PRE-IELTS 2

2

09

ENG1013

IELTS BEGINNERS 1

3

10

ENG1014

IELTS BEGINNERS 2

2

11

ENG2011

IELTS PRE-INTERMEDIATE 1

3

12

ENG2012

IELTS PRE-INTERMEDIATE 2

2

13

ENG2013

IELTS INTERMEDIATE 1

3

14

ENG2014

IELTS INTERMEDIATE 2

2

15

MIS1001

Office Computing

3

16

MAT1001

Mathematics

3

17

MGT1001

Microeconomics

3

18

ECO1001

Macroeconomics

3

19

MGT1002

Management

3

Total

50

20

Physical Education

5

21

Nation Defense Education

4 weeks



7. 2. Education of group of profession




 

 







 


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