Research topics presented by the participating students at the Faculty-level Conference 2021-2022
Here is the list of research topics presented by the participating students at the Faculty-level Conference 2021-2022
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STT
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Title of Research Project
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Student name/team leader/team member
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Class
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Faculty advisor
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Prize
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Student experience in higher education: a case study from Faculty of E-commerce, University of Economics, The University of Da Nang
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1.Van Hung DANG
2.Thi Hoang Diem LE
3.Ngo Duy Doan PHAM
4.Phuong Cam Linh LE
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44K08.1
45K08.1
45K08.1
45K08.1
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Duc Tien LE
Thi Hieu Hanh TRUONG
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1st
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The proposed allocation model between buyers and sellers through broker based on transaction prices.
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Thi Da Huong CHAU
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44K22.3
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Dien Tuan LE
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1st
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The impacts of integration quality and perceived fluency on customer experience, brand engagement, and loyalty. The case of omnichannel banking in Vietnam.
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Tran Bao Tram PHAN
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44K08.1
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Xuan Quynh TRAN
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2nd
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Factors influencing organic food purchasing behavior on online platforms. A case study in the Da Nang market.
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1. Le Thanh Truong HA
2.Thi Phuong Nhi NGUYEN
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44K08.3
45K08.1
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Quang Tri VO
Thi Nhung PHAN
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2nd
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The impact of environmental awareness on green product consumption intentions in Da Nang city
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1. Thi Thuong CAO
2. Thi Phuong Trinh HUYNH
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44k08.2
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Xuan Quynh TRAN
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2nd
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Applying the RFM model in customer segmentation to develop marketing strategies
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1.Quang Danh DUONG
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44K22.2
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Dien Tuan LE
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3rd
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The influence of social responsibility on organizational image and customer trust in the retail industry. The context of Covid-19 outbreak in Da Nang.
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1. Hoang Minh Nhien HA
2. Thi Kim Oanh PHAM
3. Thi Thanh Nguyen NGUYEN
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44K08.2
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Xuan Quynh TRAN
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3rd
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Economic cycles - Perspectives and lessons learned from developing countries.
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1.Thi Hong Phuc NGUYEN
2.Thi Hong Nhung NGUYEN
3.Thi Song Hang VO
4.Thanh Quang TRAN
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44K22.1
44K22.2
45K08.3
45K08.3
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Duc Tien LE
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Consolation
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Faculty of E-commerce would like to congratulate the three research groups and their supervisors to achieve the high results of the university level scientific research group as follows:
· The first prize: Topic “The proposed allocation model between buyers and sellers through broker based on transaction prices” by student: Chau Thi Da Huong, Supervisor: Dr. Le Dien Tuan
· The third prize: Topic “Student experience in higher education: a case study from Faculty of E-commerce, University of Economics, The University of Da Nang” by student group: Dang Van Hung, Le Thi Hoang Diem, Pham Ngo Duy Doan, Le Phuong Cam Linh, Supervisors: Dr. Le Duc Tien, MSc. Truong Thi Hieu Hanh
· The third prize: Topic “The impacts of integration quality and perceived fluency on customer experience, brand engagement, and loyalty. The case of omnichannel banking in Vietnam.” by student group: Phan Tran Bao Tram, Supervisors: Dr. Tran Xuan Quynh.