CONGRATULATIONS TO GROUPS OF STUDENTS FOR OUTSTANDING ACHIEVEMENTS IN STUDENT SCIENTIFIC RESEARCH CONFERENCE AT FACULTY LEVEL 2022-2023

On the morning of May 19, 2023, the Faculty-level Student Scientific Research Conference was successfully held through a few hours of productive work with valuable moments of presentation and criticism. Thanks to their best efforts and high sense of responsibility, individuals and teams have achieved excellent results with extremely high-quality reports. Let's take a look through our talent groups!

FIRST PRIZE:

Title: "Play until your fill" - The role of gameful experience in driving user stickiness and positive word-of-mouth in app-based language learning - An S-O-R approach

Group of studens:

Le Viet Bao Hung 46K28.1

Thai Bao Chau 46K12.3

Instructors:

MBA. Chu My Giang

SECOND PRIZE:

Title: Understanding the relationship between unboxing video characteristics and viewers' purchase intention

Student:

Le Minh Thien 45K12.2

Instructors:

Dr. Truong Dinh Quoc Bao

THIRD PRIZE:

Title: Beyond entertainment: The power of historical films in shaping behavioral intentions of Vietnamese cultural audiences

Group of students:

Bui Thanh Thao 47K28.1

Le Nguyen Tuyet Nhi 47K28.1

Dang Thi Quynh Truc 47K28.1

Instructors:

Dr. Truong Thi Van Anh

CONSOLATION PRIZES:

Title: Gen Z's intention to use healthy food: Is it a choice or a trend?

Group of students:

Tran Minh Thu 47K31.2

Nguyen Duy Hoang Phuong 47K31.2

Nguyen Ngoc Quan 47K31.2

Truong Thi Thuy 47K31.2

Huynh Gia Uy 47K31.2

Instructors:

Dr. Phan Thi Phu Quyen

Title: Modeling behavioral intention toward mobile money services in Vietnam: The moderating roles of brand awareness and personal innovativeness

Group of students:

Cao Anh Thu 45K12.1

Bui Quang Ha 46K12.3

Le Tan An 45K12.1

Dang Van Ngoc Dung 46K12.3

Instructors:

Dr. Duong Thi Lien Ha 

Title: The influence of affiliate marketing on the intention to buy one commune one product (OCOP) of Vietnamese consumers

Group of students:

Duong Yen Vy 47K28.2

Doan Thi Phuong Thao 47K28.2

Tran Thi Quynh Trang 47K28.2

Pham Thi Thanh Truc 47K28.2

Pham Thi Thu Van 47K28.2

Instructors:

Dr. Duong Thi Lien Ha 

With unremitting efforts, groups of students from the Faculty of Marketing have brought to the Faculty-level Student Scientific Research Conference with new, interesting and highly applicable titles. The Faculty of Marketing highly appreciates the students' passion for science and research. These values become a great motivation to promote scientific research activities of students of the Faculty of Marketing. Hopefully that this spirit will always be lit and spread to future generations of Marketing students.

In particular, it is impossible not to thank the instructors who enthusiastically guided groups of students to successfully complete the research project. The Faculty of Marketing would like to sincerely thank the lecturers, hope that with the help and encouragement of the lecturers, the achievements in the student scientific research of the Faculty of Marketing and the University of Economics will gain more brilliant achievements.

To learn more about the programs of the Faculty of Marketing, prospective 49K students can find out more information at:

Website: here.

Group Admission: here.

Group Messenger: here.

Group Zalo: here.