• Vision - Mission


    The FOM aims to affirm the value and position of DUE as a prestigious institute for research, teaching and transfer of marketing technology in Vietnam and around the world. We accomplish this mission via our influential contributions to the system of marketing knowledge and practice, and via teaching and supplying high-quality human resources for the society. We aspire to the advancement of Vietnamese marketing community with the aim of exploring individual potentials and fostering a spirit of cooperation among students, lecturers, businesses and the community. 

    The values that we preserve protect and guide all our actions are as follows: Respect, Creativity, and Passion for Perfection. 


    As a member of a renowned university in Vietnam, the FOM is fully aware of its role and responsibilities in the development of scientific knowledge as well as supply of human resources in marketing for the country. The FOM strives to be acknowledged by both Vietnamese and international marketing community as an excellent research and teaching center, pioneering in the development of marketing science, training marketing specialists as well as offering marketing solutions for the community 


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