Field trip 1: Marketing student visit Toyota Okayama Đà Nẵng

On the morning of 12 November 2025, the Faculty of Marketing – University of Economics, University of Danang (DUE) organised the first Field Trip of the year for lecturers, teaching assistants, and students of class 50K31-E (English-taught programme) to Toyota Okayama Đà Nẵng. The visit was designed to enhance students’ exposure to corporate environments and allow them to directly observe operational processes within the automotive service industry.

During the trip, students were introduced to the company’s overall business structure, the Omotenashi philosophy in customer care, and the service marketing model currently applied in the showroom and service workshop. These insights offered students a concrete understanding of how theoretical marketing concepts are integrated into real operational practices in the competitive automotive sector.

The programme also featured an interactive exchange session with alumni from the Faculty of Marketing who are now working at Toyota Okayama Đà Nẵng. Their reflections on career pathways, job expectations, and essential competencies provided students with a clearer perspective on professional development opportunities in service marketing.

The field trip not only broadened students’ knowledge and strengthened their practical experience, but also contributed to cultivating professional conduct, fostering a learning mindset, and reinforcing collaborative ties between the Faculty of Marketing and Toyota Okayama Đà Nẵng.

The Faculty expresses its sincere appreciation to Toyota Okayama Đà Nẵng for its warm hospitality and wholehearted support, which enabled students to enjoy a highly meaningful and productive visit. The university looks forward to continued cooperation with the company in future academic–industry initiatives.