Author: Assoc.Prof.Dr. Le The Gioi - Dr. Nguyen Thanh Liem - MA. Tran Huu Hai
Publisher: Lao Dong – Xa Hoi
Page number: 581
Year of publication: 2014
Category: Strategic governance books.
Strategy is often considered as the product of a rational planning process led by senior management, but not all. In many cases, valuable strategies can arise from the inside of the organization, without any prior planning.
Table of content:
Chapter 1: Introduction to strategic management
Chapter 2: Statement of perspective and mission
Chapter 3: Analysis of the external environment
Chapter 4: Internal analysis
Chapter 5: Creating competitive advantages through functional strategies
Chapter 6: Business-level strategy
Chapter 7: Competitive methods
Chapter 8: Strategies in the global environment
Chapter 9: Company strategy.
Chapter 10: Organizational structure design and control system.
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