TOURISM DESTINATION AND THE ROLE OF INFORMATION SOURCE: APPLICATION FOR DA NANG

Authors: Dr. Nguyen Thi Bich Thuy - Dr. Pham Thi Lan Huong

Publisher: Danang

Year of publishcation: 2014

Purpose of the book:

The purpose of the book is to study the tourism destination, the sources of information and their role in creating the destination image as the potential international tourism.

For the above purpose, the specific objectives to be studied with the case of Danang destination are:

- Identify destination images in the minds of unspecified international visitors.

- Identify sources of information to help visitors get the destination image and which source of information is the most important to create the destination image.

-Evaluation of visitors to destination communication sources, particularly from destination management organizations.

-Give some communication solutions to increase awareness of destination image.