University of Economics - The University of Danang
National Economics University - Ha Noi
Danang Young Entrepreneurs Association
Vietnam Marketing Association
MARKETING IN THE CONNECTED AGE (MICA)
MICA 2016 TOPIC:
“Digital Marketing for Enterprises:
Forecast, Potential and Challenges”
CALL FOR PAPERS
To: Scientists, Entrepreneurs, Managers and Policy researchers
To fulfill our mission as a pioneer in marketing scientific research and to inspire about contemporary marketing as well as to support business community in identifying effective solutions, University of Economics – The University of Danang, National Economics University (Hanoi), Danang Young Entrepreneurs Association in accompany with Vietnam Marketing Association (as a media sponsor) are holding MICA 2016 Conference entitled “Digital Marketing for Enterprises: Forecast, Potential and Challenges.”
The conference aims to create an environment for academic exchange and experience sharing between researchers and professional marketers on changes in modern marketing, especially on the explosion of digital marketing and its prospects for enterprises. This will be an opportunity for researchers, marketing practitioners (in particular) and business practitioners (in general) to cooperate and share in order to find effective marketing solutions, models and methods; thus helping firms be confident in conquering markets in the new context.
The Conference Organizing Committee cordially invite scientists, entrepreneurs, managers and policy researchers to write papers for the conference. Topics that the conference encourages to exchange and discuss include (but are not limited to):
In addition to the above topics, the conference also welcome to exchange and discuss on issues emerging in current marketing practices of businesses, such as developing marketing support services, linking and cooperating in marketing resource employment, etc.
Deadline for submission and registration:
Writing guide and paper requirements:
The papers will be gathered, reviewed, selected and edited to publish in a conference proceedings with ISBN number. The Organizing Committee hope to receive your support and cooperation. Thank you and best regards!
On behalf of the Organizing Committee
Assoc. Prof. Dr. VO THI THUY ANH
VICE RECTOR of University of Economics – The University of Danang
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