TALKSHOW FASHION BRANDING 2018 - LE FESTIN: APÉRITIFS

TALKSHOW FASHION BRANDING 2018 - LE FESTIN: APÉRITIFS

Guest Speakers of Talkshow: 

- Ms. Nguyen Thi Thuy - Representative of Fashion Brand of Merriman and is also an alumnas of 39K12 Marketing class, University of Economics, the University of Danang.

- Ms. Nguyen Thi Tuyet - Representative of De Charme, Branch in Da Nang and is also an alumnas of the 39K12 Marketing class, University of Economics, the University of Danang.

The opening of Talkshow is Ms Thuy's sharing for the general image of building a brand from manufacturing product process as well as product and communication strategy of a fashion brand. Especially, Ms. Thuy emphasized that "brand is the factor that makes the highest value for fashion product." At the same time, the sample design phase is an extremely important stage to create the attractionn and specific value for product. In addition, the guests also shared the knowledge about brand communication and promotion strategy of Merriman with viral video or capturing customer behavior in different segments, geographies so that we conduct to deploy the appropriate communication strategy.

MSc. Truong Dinh Quoc Bao (Lecturer of Faculty of Marketing) gives bunches of flowers to guest speakers

Accompanying with Ms. Thuy at the Talkshow is Ms. Nguyen Thi Tuyet, representative of De Charme - Exclusive Agent in Da Nang. Ms. Tuyet's presentation is about the distribution strategy in fashion market, sales skills, inventory management, especially is the skill of consulting on closing sales and understanding customers. With her extensive experience in the fashion industry, Ms. Tuyet also shared with the students the attention in choosing the location of the store, decorating the store, changing the costumes for the mannequin according to the tone of color every week or trending to attract customers, especially a proper way to decorate products.

With the dedicated and enthusiastic sharing of the two guests, surely 12 brands from 41K12 students accquired themselves for many useful tips and lessons, which supports efficiently for their collection to shine at the upcoming Fashion Show: Le Festin.