Discussion about Communication and Creativity skills



Creativity and communication skills are two of many important criteria for final assessment, playing as a pivotal part of the area compared to other subjects in the world of business, fulfilling companies’ requirements for a successful marketing specialist. Hence thinking creatively and providing efficient communication skills are strongly considered and are parts of core modules of the Marketing department.

Lecturer's Faculty of Marketing in TRT 

On the 22nd January 2019, the Faculty of Marketing, with all the hard-works, in order to improve, enhance the quality of the Marketing program in general, and quickly implement on evaluation methodologies of the two important learning outcome specifically, have hold a group meeting with purpose of discussing on creative thinking and communication skills in Marketing program.  

At the meeting, MSc. Nguyen Minh Tam and MBA. Tran Thi Phuong Ha have both demonstrating the important fundamentals of creative thinking and communication skills and their criteria. The works was shown based on trusted evidential scientific research, data from top University and Colleges in the world. these presentations showed once again the importance of the two skills for the Marketing program and its worldwide standardized approached criteria. 

MBA Tran Thi Phuong Ha 

MSc Nguyen Minh Tam 

In the discussion, the current methods of assessment and Rubric for communication and creativity skills in the modules in Faculty of Marketing are also taken in account and exchange objectively, thereby specify existing advantages and limitations that exist, in order to provide comments on specific and clear directions to improve and build a better assessment of these skills.

Within the Faculty of Marketing’s efforts, the above aspect of assessing students’ knowledge on the discussed important skills of Marketing are hopefully guaranteed in the clear, fair and scientific way. This also plays as the motivation for the students and as a significant part of the general improvement of the university, forming a professional, specific and scientific final assessment criterion.