Call For Papers - The 3rd International Conference On Marketing In The Connected Age (MICA-2022)

Call For Papers - The 3rd International Conference On Marketing In The Connected Age (MICA-2022)

The University of Danang - University of Economics (DUE, Vietnam), London South Bank University (UK), Yokohama National University (Japan), National Economics University (Vietnam), University of Finance - Marketing (Vietnam), and Danang Young Entrepreneurs Association (Vietnam), are organizing the 3rd International Conference on Marketing in the Connected Age (MICA-2022), to be held on October 01st, 2022 in Danang City, Vietnam.

To be created in 2016, MICA aims to be a unique point of convergence for researchers, world-leading experts, practitioners and policymakers in Marketing to meet, share and exchange their ideas. In close collaboration with national and international partners, MICA-2022 focuses on exploring the latest innovations, trends, prospects and concerns in the various fields of Marketing, especially digital marketing, given the unprecedented nature of the pandemic and the profound changes it is causing.

The theme of MICA-2022 is "Marketing in the New Normal: Leveraging Digital Powers"
MICA-2022 would like to invite scholars and practitioners to provide insights and contributions, presenting the finest advances in all areas of Marketing with papers that offer substantial theoretical, managerial, and social contributions (English only).

Topics that the conference encourages to exchange and discuss include (but are not limited to):
- Emerging digital marketing approaches and trends;
- Digital marketing analytics;
- Characteristics and portraits of digital consumers;
- Changes in consumer behavior in Vietnam and the world in the new normal;
- Adaptation and transformation of marketing and business models in Vietnam and the world in the new normal;
- Opportunities and challenges for marketing activities of Vietnamese and international enterprises in the new normal;
- Opportunities and challenges for marketing education and marketing services in the new normal;
- The dark side of contemporary marketing practices;
- Marketing adaptation in the crisis context;
- Marketing for a better world such as sustainable marketing, ethical marketing, and social marketing

August 1st, 2022: Submission deadline 
August 31st : Notification of acceptance/rejection
September 01st, 2022 : Registration deadline
October 01st, 2022 : Conference event
All submissions must be in Word format under the required template, and be sent electronically via email (mica@due.edu.vn). Also, all submissions should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. MICA-2022 program will be available by September 20th, 2022.


*Note: If you encounter any technical issue that cannot be solved after resubmission, you can send your manuscript via email (mica@due.edu.vn). Besides, please attach the screenshot of your screen showing the error notification. 

Tel: Conference Administrator: Assoc.Prof. Man Dang (+84 2363 950 475)
Conference Program Committee: Dr. Trieu Khai Tran (+84 0904 001 710)
Conference secretariat: Ms. Linh Ha (+84 2363 954 243)
Email: mica@due.edu.vn
Web: http://due.udn.vn/mica