Talkshow | DIGITAL MARKETING - from paper-based strategy to practical ones



In the afternoon of October 26, 2019, the Faculty of Marketing successfully organized TALKSHOW: DIGITAL MARKETING - FROM STRATEGY TO BUSINESS IMPLEMENTATION. This is a talkshow within the framework of Digital Marketing module 2019-2020 with the aim of provide a detailed picture of Digital Marketing activities in the business for 42K12 students in Marketing in particular and all students in general. 

By a host of practical experience in many businesses in Marketing in general and Digital Marketing channels in particular, our special guest- Trang Le Ha Nam - Marketing & Communications Manager of VietArt F&B | VietArt Group has shared useful knowledge and experience in effective Digital Marketing environment in the 4.0 era. 

It can be a valuable opportunity for future Marketer to grasp and deeply understand the important level of Digital Marketing for one business, from planning strategy, investigating and analyzing market to implementing and evaluating a list of digital marketing channels which can be one of the best suitable platform for their company. Moreover, various case study examples such as The Cups Coffee, Biti’s Hunter and Sunlight, Mr Trang Le Ha Nam has helped Marketing's students better understand Digital Marketing in reality today. The last Q&A part of Talkshow was most expected by the students because of the problems and questions that Mr. Ha Nam answered enthusiastically.

Once again, the Faculty of Marketing would like to express our deep thank you to Mr. Trang Le Ha Nam for his valuable time to share with the 42K Marketing students.