Faculty of Marketing
AIP FOUNDATION - THE PARTNER IN “SAFE ROADS FOR LIFE” COMPETITION
The international organization AIP aip-foundation.org in Vietnam is going to play a role as a companion partner in the "Safe Roads For Life" competition – The contest of Marketing Communications ideas within the framework of the module of Digital Marketing and Marketing Communications that 41K and 42K Faculties of Marketing students are studying at, taught by Dr Giorvanni Lunghi (from Singarpore University of Management).
Digital Marekting class taught by Dr Giovanni
Established in 1999, AIP is operated with the mission of imparting knowledge and road safety skills to citizens in low- and middle-income countries, to prevent millions of deaths and traffic injuries happening in the world each year. For its noble purpose, the international organization AIP has cooperated with local authorities and communities around the world to give a bunch of solutions for traffic safety issues with five main goals: Education, Communication for Change, Global Mobility and Legal Support, Helmets and Related Issues, Research, Supervision and Evaluation.
As a partner in the communication contest "Safe roads for life", the international organization AIP plays the roles as both client and judge of the contest, to evaluate and select excellent media ideas which are in accordance with the practical requirements of the organization. With extensive experience in the field of communication issues related to traffic safety in different countries, this year, AIP's companionship certainly promises the exciting things that a real client can do for evaluating and persuasively choosing media ideas from the competition.
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