Student Forum on the Digital Economy in Danang: New Trends in Digital Business and Opportunities for Students

On October 27, the Student Forum on the Digital Economy was held at the University of Economics, Danang University, in collaboration with the Vietnam E-commerce Association (VECOM) and the Network of E-commerce Training Institutions (VECOMNET). The forum was part of the UniTour series of events organized by VECOM from October 24 to November 1 at universities across the North, Central, and South regions of Vietnam.

The event was attended by Mr. Tran Van Trong, Secretary-General of the Vietnam E-commerce Association, and Mr. Vo Van Khanh, Chairman of VECOM Central Highlands, along with representatives from various organizations and businesses, including Hung Vuong Insurance Company, the Vietnam Internet Center (VNNIC) - Ministry of Information and Communications, Galaxy International JSC (a telecommunications and international events company), Shopee, Grab Vietnam, Sapo Technology Joint Stock Company - Danang Branch, VietA Enterprise, Mat Bao Enterprise, FiveSS E-commerce Trading Floor, and VIPAVO.

Delegates participating in the forum

From the University of Economics, Danang University, the event saw the presence of Assoc. Prof. Le Van Huy, Rector of the university, and representatives from various departments, including the Department of Finance, E-commerce, and Computer Science Statistics, as well as over 500 students.

Understanding and capitalizing on new trends have become critical factors for success in business. For students, this is an exciting time to explore and leverage the opportunities presented by the digital economy. From entrepreneurship and personal branding to global market access through the internet, there are numerous doors opening up for the future.

Assoc. Prof. Le Van Huy delivered a welcome speech to the Forum

Assoc. Prof. Le Van Huy - Rector of the University of Economics, University of Danang received a certificate for being a founding member of the VECOMNET Network

Mr. Tran Van Trong, Secretary-General of the Vietnam E-commerce Association delivered the opening speech

Through two discussion sessions - Session 1: New Trends in Digital Business and Session 2: Labor Force Needs and Training Status. Experts shared their knowledge and experiences in e-commerce, digital economics, and future development trends. Notably, the presentation "New Trends in Digital Business and Opportunities for Students" by speaker Tran Van Trong, Secretary-General of the Vietnam E-commerce Association, outlined 12 e-commerce trends, including the rise of e-commerce startups, the booming e-commerce business model, diverse product offerings, major brands focusing on D2C channels, sales policies, taxes, and legal matters, the surge of Shoppertainment, various platforms such as MGM/KOC/KOLs, optimizing customer experience, multi-channel e-commerce, affiliate marketing, and the trend of App & Super App in the mobile-first era. Speaker Tran Van Trong also proposed solutions for automating and optimizing marketing campaigns and enhancing user experiences.

Delegates presented at the forum

In today's digital age, digital business is a trend that businesses and young people are paying attention to. It's a field full of potential and provides numerous opportunities for students. Digital business is not just about using technology and the internet to drive business; it involves the application of data, artificial intelligence, user experience, and other new technologies to create value and improve business efficiency. Students can tap into this trend by gaining knowledge in business and information technology. Learning about business management, digital marketing, data analysis, and project management will help students understand the digital business process and how to use technology to create value for customers. The opportunities in the digital business field are diverse. Students can join technology startups, engage in mobile app development projects, participate in building marketing and digital strategies for businesses, or even start their own businesses.

Students interact with speakers

Furthermore, students can use technology to develop and promote their personal brand. They can build an online presence, participate in online projects and competitions, or use social media to build a network and connect with like-minded individuals. Therefore, we can see that the digital business trend is opening up many opportunities for students. For those passionate about business and information technology, this is a promising field.

Information shared by the speaker helps students better understand their careers

The forum also provided a platform for interaction between lecturers, students from various universities, and businesses to exchange information, experiences, and employment opportunities for students after graduation. In addition, the forum offers job advisory services for students through information booths provided by businesses and encourages students to research, participate in competitions, and implement innovative ideas in the field of e-commerce and digital economics.

Students visit the business information counter

As a member of the Network of E-commerce Training Institutions (VECOMNET), the University of Economics at Danang University is honored to have partnered with VECOM to organize the "Student Forum on the Digital Economy" for the first time in Danang City. Since 2017, the university has been offering regular undergraduate programs in e-commerce, digital business, digital marketing, information system management, and, most recently, a program in digital finance (Fintech). The Student Forum on the Digital Economy is an important and valuable event that bridges the gap between the classroom and the real business world, promoting development and innovation in the fields of e-commerce and digital economics.

Center for Information and Communication Technology