INTERNAL BRANDING - A KEY TO BUILD UP THE SUCCESSFUL INTERNAL BRAND
INTERNAL BRANDING - A KEY TO BUILD UP THE
SUCCESSFUL INTERNAL BRAND
Building brand image has not
been a simple process for ages. It is important to make the beautiful image of
the company in the eyes of customers and stakeholders, while maintaining the
prestige is also something that administrators must pay attention to. The
reason is that if the business manager just always follows the problems of great stature, the revenue figures of
thousands of billions dollars whereas they neglect the complaints, the
suggestions of workers, which will gradually bring consequences that they themselves
cannot anticipate. This is also the reason that the "Internal
Branding" concept was born.
The sight of Talkshow
And
certainly no one can deny the role of Internal Branding in the process of building
and developing business, but this concept is somewhat new, especially in the
Vietnamese business market. For students to better understand this field, Faculty
of Marketing invited to extracurricular a special guest:
Mr.
PHAN DUC ANH - Event Planing Executive of BS Group - Be Spoke Event Agency. He is
also an alumnus of class of 38K - Marketing Major.
Guest Speaker Phan Duc Anh
Talkshow was brief, but our guest speaker partly helped
students understand the fundamental knowledge of Internal Branding, understand
life of an employee in Marketing agency as well as generalize the essential
skills to build the internal brand strongly. Besides, this special guest also
shared such interesting story about life, his career story on the road of
passion for Marketing, thereby transferring a positive energy source to the
students, which makes them try the best to become talented managers in the
future.
Networking activity between Guest Speaker and students