MARKETING MANAGEMENT MODULE- WORKSHOP: CREATING MARKETING PLAN - BUILDING THE FUTURE

"Before selling successfully products, you have to sell your ideas to your boss" - such an impressive speech from Dr. Vo Quang Tri - Head of E-Commerce Department, former Deputy Head of Marketing Faculty - a guest of Workshop to summarize the importance of creating a Marketing plan and the creator's approach in the marketing development of a business in general. This is also the focus of the "Marketing Plan" Workshop program - Creating Plan, Building the Future" - one of the range activities of Marketing Arena contest, including in the framework of Marketing Management module that student of Marketing Class 43K is studying.

The scene of workshop 

The Workshop organized by the Marketing Faculty and DUE Marketer Club welcomed two special guest speakers:

1. Dr. Vo Quang Tri - Head of E-Commerce Faculty, a former Deputy Head of Marketing Faculty.

2. Ms. Bui Hoa Ly - Marketing Specialist at Minor Hotel Group. 

PhD. Vo Quang Tri (on the left-hand side ) - Ms. Bui Hoa Ly (on the right-hand side)

At the Workshop, the 2 guest-speakers had practical and useful sharing to instruct students how to create a Marketing Plan so as to be convinced. They also have shared many things that students are still misunderstanding when building a Marketing Plan. In addition, the guest speakers also provided concrete examples, practical situations about the difficulties that businesses often face to when developing Marketing plan and the process of implementing activities.

Student at workshop 

At the Workshop, Dr. Quang Tri also shared a common mistake made by Marketers: “When building a Marketing Plan, many young people tend to not realize what they have to do, they just think about the goal they want to achieve more than what they will really have to do. This is the weakness when you start working and need to resolve it in the nearest future to create an optimal Marketing Plan that businesses require." 

In addition to the specific sharing of the marketing plan, when asked about the practical experience of working as a marketing specialist at a large corporation, Ms. Huong Ly said: “The market is like a piece of cake that everyone wants to get, your job is to do how to get as much as you can. But the definition and reality are the two points of a string. What you need to do now is to shorten that distance and quickly get the largest part of the market share pie.”

Although the talkshow only took place within shortly 2 hours but surely the sharing of the two guests helped the students visualize clearly what you must aim for when you build marketing plans for businesses in general, as well as the next steps to the Marketing Arena.