Talkshow “Grab Insight Ignite: ‘Hack’ Grab Platforms to Boost Your Brands”

On the morning of Saturday, 20 December 2025, at Hall E of the University of Economics, The University of Danang, the Faculty of Marketing organised a themed talkshow entitled “Grab Insight Ignite: ‘Hack’ Grab Platforms to Boost Your Brands”. The event was conducted in a rigorous academic setting and attracted strong interest from students studying and researching marketing, data analytics, and brand building in the digital environment.

The talkshow featured Mr Lê Nguyễn Nhật Quang, Brand Marketing Manager of GrabFood, Grab Vietnam, as the guest speaker. Drawing on practical experience from a leading technology company, the speaker shared insights into how Grab—particularly GrabFood—leverages market and user data to analyse customer behaviour, identify consumer insights, and translate data into strategic decisions in marketing activities and brand positioning.

Through real-world scenarios and case studies, students were given the opportunity to view data not merely as a tool for performance measurement, but as a strategic input in the processes of building, adjusting, and developing brands on digital platforms. The interactive discussion between the speaker and students further clarified the mindset, skills, and professional competencies required of marketing practitioners in the context of digital transformation.