[RECAP] MARCOM TALKSHOW 2025 – MARCOM & BRANDING: CONTINUING THE STORY OF INTEGRATED MARKETING COMMUNICATIONS

On the afternoon of 31 October 2025, at Hall H304, the Faculty of Marketing – University of Economics, University of Danang successfully hosted Marcom Talkshow 2025 under the theme “Marcom & Branding: Continuing the Story of Integrated Marketing Communications”. The event served as a valuable platform for students to engage directly with professionals currently working in marketing communications and brand management.

The talkshow was joined by three guest speakers:

• Ms Nguyễn Thu Trang – Marketing Manager, Lâm Thuỷ Mộc Corporation

• Ms Nguyễn Thị Vân Hà – Head of Marketing, VietArt F&B

• Mr Đỗ Viết Thành – Performance Marketing Manager, Talad Thai Group

In a dynamic and open discussion environment, the speakers shared practical insights into the application of Integrated Marketing Communications (IMC), highlighting how businesses coordinate various communication tools to maintain message consistency, strengthen brand value, and foster deeper engagement with customers in the digital era.

Beyond theoretical perspectives, the talkshow featured authentic professional stories—from crafting a “big idea”, implementing communication campaigns, to evaluating effectiveness and adapting to market changes. These discussions enabled students to gain a clearer understanding of the strategic importance of integrated thinking in brand positioning and long-term marketing planning.

More than an academic exchange, Marcom Talkshow 2025 was a source of motivation and inspiration. It encouraged Marketing students to continue refining their skills, broadening their strategic thinking, and nurturing their passion for a creative, fast-evolving discipline. Each shared insight became a meaningful catalyst, empowering students to further develop their identity and direction within the vibrant world of Marketing.