[RECAP] WORKSHOP “MARKETING UNLOCKED: EXPLORING CAREER PATHWAYS”

On 18 October 2025, at Hall A – University of Economics, The University of Danang (DUE), the Faculty of Marketing, in collaboration with the 19 Train Project – JCI Danang, successfully hosted the workshop “Marketing Unlocked: Career Pathways & Real-World Experiences.” The event aimed to provide students with a clearer understanding of professional development in the dynamic and ever-evolving marketing industry.

The workshop featured insightful discussions from experienced industry professionals, including:

• Ms Nguyễn Phương Dung – Chief Marketing Officer (CMO), Enosta – Digital Product Consultancy

• Mr Trương Phạm Duy Hưng – Chief Executive Officer (CEO), Unifa Investment & Development Co., Ltd.

• Ms Lê Thị Ái Nhi – Marketing Manager, DKRA Virgo

• Mr Trần Đức Anh Sơn – Marketing Project Manager, TravelThru

Through engaging narratives and practical perspectives, the speakers shared valuable lessons on developing a marketing career in the digital era—emphasising professional competence, strategic thinking, and adaptability in a constantly changing market landscape.

The Faculty of Marketing extends sincere appreciation to JCI Danang – 19 Train Project, the guest speakers, and all participating students for their enthusiastic contribution to the programme’s success. The workshop not only provided professional knowledge but also inspired future marketers to confidently navigate and shape their career journeys in the modern business world.