[RECAP]: CREATIVE CAMPAIGN DESIGN – THE LOCAL SPARK | FINAL PRESENTATION OF MULTIMEDIA COMMUNICATION DESIGN MODULE

On the morning of 1 June 2025, the “Creative Campaign Design: The Local Spark” exhibition took place at Hall E, University of Economics – The University of Danang, in an atmosphere brimming with enthusiasm and creativity. The event marked the conclusion of the Multimedia Communication Design course and served as a platform for students to demonstrate their design abilities and strategic thinking through communication campaigns tailored for small and medium-sized enterprises in Da Nang and Hoi An.

The exhibited works showcased students’ ability to apply visual thinking, professional design software, and visual storytelling to deliver brand messages in creative and emotionally engaging ways.

The Faculty of Marketing extends warm congratulations to Team Người Zì Đai for their campaign “Animal Rescue with Túc Tắc Tea”, which was honoured with the “Talent Team” title of the exhibition.

The event was honoured to welcome Mr Trần Đức Hùng – Founder of Creative House Animation and lecturer at FPT BTEC and FPT Arena – and PhD Candidate, M.A. Chu Mỹ Giang, the course instructor, as members of the judging panel. Participating teams received valuable professional feedback, enabling them to refine and elevate their campaign designs to a higher standard of creativity and execution.

The exhibition concluded the course with a series of meaningful learning experiences. Students not only strengthened their visual thinking and design competencies but also gained practical exposure to the communication industry and local business environment. The Faculty of Marketing sincerely thanks all participating students for creating an inspiring, creative space and hopes that the knowledge and skills acquired will serve as a strong foundation for their future professional journeys.