Seminar on Sustainable Tourism and Digital Economy: Building a Sustainable Tourism Product System in the Digital Age

On the morning of October 24, at the University of Economics, University of Danang (DUE), a specialized seminar on sustainable tourism and the digital economy took place. This event was part of the overall session of the Ulysseus Forum - DaNang: Smart City Training, Research, and Innovation Cooperation (UDERIF 2023), a collaboration between the University of Danang and the Ulysseus Alliance of European Universities.

The seminar was attended by scholars and researchers from the Alliance of European Universities (ULYSSEUS), with Prof. Vo Thi Thuy Anh, Vice Rector of DUE, and leaders from various departments and centers, including the Student Support and Business Relations Center, the Examination and Quality Assurance Department, the Research and International Cooperation Department, the Faculty of Tourism, the Faculty of E-commerce, the Faculty of Business Administration, the Faculty of Marketing, and a large number of students.

The integration of sustainability in tourism and the incorporation of digital technology into the economic structure has brought about significant transformations. These changes promise not only economic prosperity but also responsible resource management on a global scale. In her welcome address at the conference, Prof. Vo Thi Thuy Anh emphasized, "The essence of this seminar is to underscore a shared belief: Through innovation, research, and collaboration, we can harness the potential of the digital age while ensuring the preservation of our cultural and natural heritage for future generations." This goal is also one that the University of Danang and the Ulysseus Alliance of European Universities have supported, recognizing that there are many opportunities in the relationship between sustainable tourism and the digital economy. These opportunities include enhancing the tourist experience, optimizing business operations, and, most importantly, promoting comprehensive economic growth and environmental awareness.

Assoc. Prof. Vo Thi Thuy Anh - Vice Principal of the school gave a welcome speech

At the seminar, delegates had the opportunity to hear five research proposals:

(1) "Community-based tourism development in Talang & Gianbi Villages, DaNang City" by Dr. Cao Tri Dung and the research team.

(2) "Sustainability of Socio-Cultural Impacts of Volunteer Tourism in Vietnamese Farm Communities" by Dr. Tran Nien Tuan and the research team.

(3) "Developing Digital Maturity Models to Foster Digital Transformation and Participation in Vietnam's Digital Economy Among SMEs" by Dr. Le Thi Minh Hang and the research team.

(4) "Green MICE" by Assoc. Prof. Dr. Le Van Huy and the research team.

(5) "Does the Digital Divide Matter? Some Cross-Sectional Studies" by Dr. Vo Quang Tri and the research team.

Speakers presented research proposals

The delegates shared groundbreaking research results and established sustainable partnership relationships in the face of time's challenges. They engaged in academic discussions and set objectives and methods to evaluate risks and challenges in proposing the development of a sustainable tourism product system in the digital age.

In the afternoon, speakers continued to participate in roundtable discussions to exchange ideas and assess the research proposals presented. The insights shared by the speakers today are expected to inspire new, unique, and practical ideas for the future, aiming to build sustainable tourism with enhanced digital capabilities.

To mark this important event, Assoc. Prof. Vo Thi Thuy Anh gave gifts to thank famous researchers of Ulysseus

Delegates took souvenir photos

Center for Information and Communication Technology