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    • BACHELOR IN MARKETING - HIGH QUALITY PROGRAM

       OVERVIEW

      The High Quality Undergraduate Marketing Program is designed based on program structures of high-ranking international universities. The program aims to supply high quality human resource in the field of Marketing with international standard and excellent practical skills.

      CAREER OPPORTUNITY

      After graduation, students will be able to work  in the field of:

      - General Marketing: advertising, brand management, market research, promotion, public relations…

      - Sales and Customer Services: supply anf distribution, sales, customer services…

      - Investment analysis: preparation and analysis of investment projects, corporate financial analysis, stock data processing

       OPPORTUNITY FOR HIGHER EDUCATION

      After graduation, students will be able to proceed to higher postgraduate program of Marketing.

       LEARNING OUTCOME

      At the end of the training program, students will be able to:

      Knowledge:

      Comprehend core knowledge of:

      - Market analysis and research to identify marketing opportunities and select right target market

      - Trademark building and development

      - Strategic planning for new products and services

      - Product quality development

      - Price strategy design and improvement

      - Distribution channel design and management

      - Promotion and public relations

      Skills:

      - Analyze and solve professional matters with critical thinking

      - Apply IT tools in marketing research and practice

      - Apply transferable skills such as team work, leadership, communication…

      - Adapt well to changeable work environment, IT development as well as high pressure at foreign corporations.

      Attitude:

      - Maintain personal and professional ethics

      - Understand personal responsibility towards jobs and society

      - Cooperate well with colleagues 

       CURRICULUM STRUCTURE

      GENERAL EDUCATION

      Course Credits
      1. Politic Theories
      Basic Principles of Marxism-Leninism I 2
      Basic Principles of Marxism-Leninism II 3
      Ho Chi Minh's Ideology 2
      Revolutionary policy of the Communist Party of Vietnam 3
      2. Social Sciences
      General Law 2
      Sociology 2
      3. English
      General English l 3
      General English ll 2
      General English lll 2
      4. Mathematics - Informatics
      Quantitative Methods in Economics 3
      General Informatics 3
      Theory of Statistics and and Probability 3
      Advanced Mathematics I 3
      Advanced Mathematics II 2
      5. Physical Education
      Physical Education 5
      6. National Defence Education
      National Defence Education 4 weeks

      PROFESSIONAL EDUCATION

      Course
      		 Credits
      1. Foundations of Economics
      Microeconomics 3
      Macroeconomics 3
      Economic Law 2
      Principles of Marketing 3
      Business Statistics 3
      Principles of Accounting 3
      Fundamentals of Finance and Monetary 3
      Advanced English l 3
      Advanced English ll 3
      Econometrics 3
      Informatics for Business 3
      Principles of Management 3
      2. Professional Knowledge
      Marketing Management 3
      Consumer Behavior 3
      Developing Management Skills 3
      Marketing Research 3
      Project Management 3
      Supply Chain Management 3
      Financial Management 3
      Managing Events and Festival 3
      Sales Management 3
      Customer Relationship Management 3
      Marketing Strategy 3
      Strategic Management 3
      Sales Promotion Management 3
      Marketing communication 3
      New product development 3
      Pricing Policy 3
      Marketing Channels 3
      Brand Management 3
      Research methodology 2
      3. Project, Practice and Extracurricular Activities
      Project 2
      Extracurricular Activities
      4. Apprenticeship
      Final Thesis 10