Marketing analytics: strategic models and metrics

Title: Marketing analytics: strategic models and metrics
Author: Dennis Nickson
Subjects: Marketing research; Marketing -- Mathematical models; Marketing -- Statistical methods
Description: Introduction -- Market insight -- Market segmentation -- Competitive analysis -- Business strategy -- Business operations -- Product and service analytics -- Price analytics -- Distribution analytics -- Promotion analytics -- Sales analytics -- Analytics in action
Abstract: “The book contains a wealth of information on marketing analytics: -- Almost 500 pages of text, covering a wide variety of decision models and metrics -- Nearly 400 figures, including diagrams, tables, and charts -- Step-by-step instructions on market segmentation, conjoint analysis, and other techniques -- Current examples demonstrating how organizations are applying models and metrics”
Publisher: Admiral Press
Year of publication: 2013
ISBN: 9781481900300 (pbk.); ISBN1481900307 (pbk.)