Marketing analytics: strategic models and metrics
Nhan đề: Marketing analytics: strategic models and metrics
Tác giả: Stephan Sorger
Chủ đề: Marketing research; Marketing -- Mathematical models; Marketing -- Statistical methods
Mô tả: Introduction -- Market insight -- Market segmentation -- Competitive analysis -- Business strategy -- Business operations -- Product and service analytics -- Price analytics -- Distribution analytics -- Promotion analytics -- Sales analytics -- Analytics in action
Tóm tắt: “The book contains a wealth of information on marketing analytics: Almost 500 pages of text, covering a wide variety of decision models and metrics -- Nearly 400 figures, including diagrams, tables, and charts -- Step-by-step instructions on market segmentation, conjoint analysis, and other techniques -- Current examples demonstrating how organizations are applying models and metrics”
Nhà xuất bản: Admiral Press
Năm xuất bản: 2013
ISBN: 9781481900300 (pbk.); ISBN1481900307 (pbk.)