Handbook of hospitality marketing management

Nhan đề: Handbook of hospitality marketing management

Biên tập: Haemoon Oh, Abraham Pizam (chủ biên)

Chủ đề: Hospitality industry -- Marketing; Food service -- Marketing; Restaurants -- Marketing

Mô  tả: Pt. 1: Hospitality marketing concepts -- Ch. 1: Marketing hospitality and tourism experiences -- Ch. 2: Socially responsible hospitality and tourism marketing -- Ch. 3: Hospitality marketing mix and service marketing principles -- Pt 2: Hospitality marketing functions and strategies -- Ch. 4: Branding, brand equity, and brand extensions -- Ch. 5: Relationship and loyalty marketing -- Ch. 6: Advertising, public relations and crisis management -- Ch. 7: Distribution channels and e-commerce -- Ch. 8: Service quality and business performance -- Pt. 3: Hospitality consumer behavior -- Ch. 9: Motivations, attitudes, and beliefs -- Ch. 10: Travelers’ information search behavior -- Ch. 11: Customer satisfaction, service failure, and service recovery -- Ch. 12: Experiential consumptions: affect – emotions – hedonism -- Ch. 13: Psychology of pricing: a review and suggestions -- Pt. 4: Destination marketing -- Ch. 14: Destination branding and marketing: the role of marketing organizations -- Ch. 15: Push-pull dynamics in travel decisions -- Ch. 16: Group decision making -- Pt. 5: Special topics -- Ch. 17: Internal marketing -- Ch. 18: Strategic alliances -- Ch. 19: Research on the casino industry

Tóm tắt: “This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.” -- Publisher

Nhà xuất bản: Routledge

Năm xuất bản: 2012

ISBN: 9780080450803 (hbk.)