💁♂️ At 6:30 p.m, April 22, 2024, the Faculty of International Business successfully organized the Awarding Ceremony of the Scientific Research Student Conference for the 2023 - 2024 school year. Attending the ceremony was the presence of Dr. Bui Huynh Nguyen - Deputy Head of Department of Science and International Cooperation, PhD. Nguyen Thi Thuy - Dean of the Faculty of International Business and lecturers of the Faculty of International Business are also instructors of scientific research topics in 2024. In particular, the ceremony also had the presence of all student groups that participated in the scientific research student conference. of the Faculty of International Business for the 2023-2024 school year.
💖 Scientific research is like the process of growing a plant. It takes diligent care, irrigation, and a lot of time and effort to be able to taste the sweetest fruit. To achieve today's achievements, the students have also made great efforts, trying a long journey, constantly nurturing their academic passion so that they can conquer the achievements. like today. Besides, it is impossible not to mention the enthusiasm and guidance of the instructors.
🎉 In the 2023-2024 school year, scientific research activities of students of the Faculty of International Business have been exciting, with an increase in quantity and quality. After more than 9 months of continuous work, 49 best topics were selected by the Scientific Council of the Faculty of International Business to report at the Scientific Research Student Conference of the Faculty of International Business taking place on Saturday, April 20, 2024. and Sunday, April 21, 2024. The Faculty of International Business would like to congratulate the following 26 student groups for achieving high achievements in the scientific research movement.
✨ 04 FIRST PRIZES ✨
🥇 Group of students Ho Hoang Nhi, Nguyen Thi Ngoc Phuong, Nguyen Hoang Thu class 47K01.4 with the topic The influences of consumer trust on purchase intentions in B2C E-marketplaces: The case of foreign cosmetics industry in Vietnam, teacher: PhD. Phung Nam Phuong
🥇 Group of students Le Van Hoang, Phan Thi Nhu Y, Nguyen Thi Doan Trang, Nguyen Thi Thuy Quyen class 47K01.6 with the topic Impacts of green logistics on sustainable development - An empirical study in Asian countries, teacher: PhD. Tran Thi Ngoc Duy
🥇 Group of students Nguyen Hanh Ngan, Hoang Le Mai Phuong, Bui Hieu Lan, Dang Hoang Phuc class 48K01.2-E with the topic The relationship performance between digital transformation, corporate sustainability and firm: An empirical evidence from Vietnam's listed logistics enterprises, GVHD : PhD. Nguyen Thi Thuy
🥇 Group of students Le Kha Tuyet Phuong, Tran Kim Bao Phuc, Phan Thu Ngan, Nguyen Thi Hong Ngoc class 47K01.1 with the topic Exploring the impact of Gratifications on the Behavioral Intention of Voice Assistants' Users: A cross-cultural study, GVHD : PhD. Pham Thi Be Loan
✨ 06 SECOND PRIZES ✨
🥈 Student group Le Nguyen Phuong Nhi, Tran Pham Bao Ngan, Le Doan Minh Ngoc class 47K01.4 with the topic Impact of emotional marketing on brand loyalty and WOM: the mediating roles of brand identity and brand trust: A case study of Mixue, GVHD: PhD. Pham Thi Be Loan
🥈 Group of students Le Thi Hong Hoai, Ho Le Phuong Nhu, Tran Thi Thu Huyen, Nguyen Le Thu Thao class 47K01.1 with the topic: How E-Infrastructure Boosts Export Performance: An Empirical Investigation from APEC members, teacher: PhD. Nguyen Hiep
🥈 Group of students Cho Hanbe, Ngo Tran Thanh Phuong, Nguyen Thi Bich Ha, Le Thi Thuy Duong class 46K01.1, with topic: The location choice of Vietnamese OFDI: An empirical study, teacher: PhD. Nguyen Thi Thuy
🥈 Group of students Hoang Thi Ha Vi, Huynh Hong Giang, Nguyen Thi Khanh Ha, Nguyen Ngan Ngan class 46K01.2 with the topic Impacts of green logistics on export performance - A case study in Vietnam, teacher: Associate Professor. Dr. Huynh Thi Dieu Linh
🥈 Student group Nguyen Bao Trinh, Truong Gia Linh, Nguyen Thi Ngoc Oanh, Nguyen Thi Phuong Thao class 47K01.4 with the topic The mediating role of brand love for luxury brands in the impact of brand experience on brand loyalty: A case study on GenZ (1997-2005) using Apple products in Central Vietnam, GVHD: MSc. Duong Thi Thuy Quynh
🥈 Group of students Nguyen Pham Phuong Tien, Le Phuong Uyen, Nguyen Thi Phuong, Le Hoang Thao Xuan class 47K01.2 with the topic The Impact of Innovation on Economic Growth: Research in Some developing countries, teacher: MSc. Pham Ho Ha Tram
✨ 06 THIRD PRIZES ✨
🥉 Group of students On Nguyen Kieu Oanh, Tran Thi Kim Chi class 47K01.4, Le Nguyen Kieu Oanh, Dinh Tan Tai class 47K01.3 with the topic: Studying the impact of preciseness of price presentation and appearance of product on the magnitude of the decoy effect: The case of multinational fast food companies in Vietnam, GVHD: PhD. Pham Thi Be Loan
🥉 Group of students Doan Thi Tuong Vy, Nguyen Phuong Nhi, Ngo Cong Minh, Le Thi Thanh Truc class 47K01.1 with the topic Have Low-cost carriers influence International Tourism demand and supply? The case of ASEAN countries, teacher: Associate Professor. Dr. Huynh Thi Dieu Linh
🥉 Group of students Nguyen Thi Ngan Duyen, Hoang Le Bao Chau, Nguyen Thi Thu Hoai, Nguyen Thi Thuy Linh class 46K01.4 with the topic Researching the motivations and barriers to consumers' purchase intention for sustainable food solid. Comparing the differences between Vietnamese and Korean consumers, GVHD: MSc. Tran Thi Minh Duyen
🥉 Group of students Nguyen Thi Thanh Hang, Tang Thi Tuong Vi, Tran Quang Hoai Thu class 47K01.1, Phan Yen Huong class 47K01.5 with the topic The influence of "global mindset" on the perceived employability of Vietnamese students in the context of globalization, GVHD: PhD. Phung Nam Phuong
🥉 Group of students Dang Quang Vinh, Nguyen Kim Phuong, Tran Thi Hieu, Nguyen Minh Anh Trang class 47K01.7 with the topic Exploring the impact of celebrity bragging types on consumer purchase intentions: unveiling the roles of self-presentation, self-congruity and similarity with celebrities, GVHD: PhD. Pham Thi Be Loan
🥉 Student group Phung Khanh Vy, Ho Bao Bao, Phan Thi Thu Hien, Dam Thi Le Na class 47K01.1 with the topic The Impact of Logistics Performance on Vietnam's Wood Export Under the Appearance of New-Generation FTAs: Insights from Gravity Model Approach , GVHD: PhD. Nguyen Thi Thuy
✨ 10 CONSENSATION PRIZES ✨
🎗️ Group of students Le Nguyen Minh Trang, Ha Phan Quynh Nhi, Nguyen Nhu Ngoc, Truong Thi Hong Uyen class 48K01.1 with the topic Factors searching consumer's purchase intention towards imported fruits in Danang, Vietnam, GVHD: PhD. Tran Thi Ngoc Duy
🎗️ Group of students Sam Ai Linh, Nguyen Dang Minh Tam, Ha Thuc Hoan class 47K01.2 and Tran Minh Toan class 46K01.4 with the topic Entrepreneurship in a digitalized and globalized world: Assessing the role of cultural intelligence and digital capabilities in the international Entrepreneurial intentions of Vietnamese students, teacher: PhD. Tran Thi Ngoc Duy
🎗️ Student group Nguyen Thi Quynh Tam, Nguyen Thi My Linh, Huynh Ngoc Phuong Nha, Nguyen Huynh Phuong class 47K01.3 with the topic Examining the factors affecting customers' intention to purchase Korean imported cosmetics through Affiliate Marketing on social media: A case study in Da Nang, GVHD: MSc. Nguyen Thi Phuong Thao
🎗️ Student group Nguyen Lan Phuong, Nguyen Khanh Uyen, Phan Le Ha My, Tran Thi Thanh Ngoc class 48K01.1-E with the topic Exploring The Role Of Cultural information in shaping Consumer Preferences towards global brands: Evidence From The Vietnamese Noodles Markets, GVHD: PhD. Bui Huynh Nguyen
🎗️ Group of students Nguyen Thi Ly Na, Nguyen Thi Minh Tam class 47K01.4, Le Thi Ngoc Tho, Le Thi Thao Van class 47K01.5 with the topic Assessing the Nexus Between Port Infrastructure, Logistics Performance, and Economic Growth: The Mediating Influence of the Global Competitiveness Index in the Context of ASEAN countries, GVHD: MSc. Duong Thi Thuy Quynh
🎗️ Group of students Pham Phu Hung, Tran Thuc Nguyen, Tran Thi Ly Na, Nguyen Thi Lan Quynh class 47K01.3 with the topic US-Vietnam Bilateral Trade and The effects of US-China Trade War, teacher: MSc. Pham Ho Ha Tram
🎗️ Group of students Nguyen Hoang Bao Tran, Tran Thi Phuong Tra, Truong Anh Huy class 47K01.4 with the topic Mutual Reinforcement: The Symbiotic Relationship between Digital Transformation and Foreign Ownership in Enhancing Firm Performance in Vietnam, GVHD: PhD. Nguyen Thi Thuy
🎗️ Group of students Nguyen Thi Binh An, Nguyen Thi Minh Tram class 47K01.1, Duong Thuy Tram class 47K01.6, Thach Tuan Kiet class 47K22.1 with the topic The adoption of NFC-based mobile payment services: An empirical analysis in the case of Apple Pay among Gen Z in Vietnam, GVHD: MSc. Tran Thien Tri
🎗️ Student group To Thi Hong Anh, Phan Thi Thao Trinh, Duong Kim Ngoc, Nguyen Ho Thanh Thao class 47K01.3 with the topic Measuring the impact of Omotenashi (Japanese hospitality) on the Perceived Authenticity of Japanese restaurants in Vietnam, GVHD: MSc . Tran Thien Tri
🎗️ Student group Dang Thi Thanh Trang, Truong Thi Bich Thao, Nguyen Thi Bao Ngoc, Tran Duy Quynh class 47K01.1 with the topic Roles of Corporate Social Responsibility and Circular Economy in the Global Fashion Industry, Teacher: PhD. Bui Huynh Nguyen
🙆♀️ Once again, the Faculty of International Business always appreciates and appreciates the efforts, perseverance and constant efforts of the students to reap worthy results, and would like to send our sincere thanks. The greatest success comes from the dedication and full support of the instructors - those who have been behind and contributed to the success of scientific research projects.
📌 Link to research information, student groups, instructors and awards: https://bom.so/DD1xzR