INTERNATIONAL PUBLICATION _ 12
[INTERNATIONAL PUBLICATION _ 12]
- Ths. Tran Thi Kim Phuong, MSc. Nguyen Ky Vien and Dr. Tran Trung Vinh have had articles published in the Journal of Product & magazines Brand Management - Journal in the list of world's prestigious ISI (SSCI, Q1).
- The article is titled: "Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam".
- Faculty of Tourism congratulates the research team!