Research Topics

Some research topics in Commerce Management Sector

• Customer Behaviour in Commerce (Shopping Behaviour, Customers’ Experience at Store)
• Models of trade association by geography, by industry
• Modern distribution patterns
• New models for commercial corporate governance
• Multi-channel, Cross-channel, Omi-channel systems
• Customers Behaviour at Store
• Community Customer Behaviour

Some research topics in E-Commerce Sector

• Data science research, specialising in Business Intelligence, Data Visualisation, Data Mining, Big Data, etc
• The processes of adopting technology in business (Business Automation,  AI, Digitalisation,…)
• Trends and Characteristics of E-commerce Market in Vietnam and on the world as well
• Online customer behaviour
• Ecommerce models
• New technologies applied in commerce and business
• Applied Research: Research Guideline on Applied Research and Business Consultancy
• Training, consulting trade system development (Wholesale, retail, warehouse, shop ...)
• Consulting, developing strategies for commercial development, e-commerce.
• Business optimization consulting (service improvement, system optimization, process automation, ...)
• Research and Development of Online Marketing (SEM - Search Engine Marketing, Social Media Marketing, Email Marketing ...)
• Research and development of modern commercial management systems (eCRM, eLogistics, ePayment, ...)
• Analyze business data and forecasts
• Research and application of new technologies into commercial administration.