Services, industry evolution...
08/09/2015
Nhan đề: Services, industry evolution, and the competitive strategies of product firms
Tác giả: Cusumano, Michael A; Kahl Steven J.Suarez Fernando F.
Từ khoá: services;strategy;industry evolution;industry lifecycle
Năm xuất bản: 4/2015
Nhà xuất bản: John Wiley & Sons
Trích dẫn: pages 559–575
Tùng thư/Số báo cáo: Strategic Management Journal;Volume 36, Issue 4
Tóm tắt: Services of different types have become increasingly important for product firms. While these firms mainly focus on products, managers and researchers lack a comprehensive framework to understand when to make significant investments in particular kinds of services. We identify three categories of product-related services from a product firm—smoothing and adapting services, which complement products, and substitution services, which enable customers to pay for the use of a product without buying the product itself. We develop propositions about the relative level of these different kinds of services vis-a-vis industry evolution, as well as suggest how these services affect industry structure. We draw upon various literatures, though we conclude that the relationship between products and services is more complex and richer than any one literature suggests.
Bộ sưu tập: Bài trích Báo, Tạp chí
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