Research areas

RESEARCH AREAS

• Brand Management  (Green Brand, Brand Community)

• Service Quality

• Marketing Channel

• Communication (Word of Mouth, Intergrated Marketing Communication)

• Customer Behavior (Consumer behavior, Business behavior, B2B Marketing)

• Stable Marketing & Social Responsibility (Green Marketing, Stable Marketing, CSR)

• Marketing in Tourism

• Marketing and Information System (Marketing issues concerning with information system such as e-commerce, e-banking, e-CRM…)