Congratulations to DUE Students on Winning Top Prizes at the 2026 Marketing Research Olympiad
13/04/2026
Students from The University of Danang - University of Economics have secured top prizes at the 2026 Marketing Research Olympiad, outperforming 147 entries from teams nationwide.
A third prize was awarded to the study titled “The Power of AI-Generated Content in Shaping Consumer Responses: A Study on AI-Generated Traditional Vietnamese Music Videos,” conducted by Nguyen Le Giang, Nguyen Thi Thanh Truc, Phan Thi Mai Ngoc (Class 48K28) and Le Phuong Uyen (Class 49K31-E), under the supervision of Dr. Ngo Thi Khue Thu and teaching assistant Nguyen Van Thao.
An encouragement prize went to the project “From Cultural Identity to Consumer Behavior: Decoding the Appeal of Culture-Infused Art and Entertainment Products,” by Nguyen Dang Quynh Tien, Dao Thi Hong Quyen, Cao Thi Ngoc Anh (Class 49K12) and Le Ngoc Khanh Linh (Class 49K31.2), supervised by Dr. Truong Thi Van Anh and Dr. Truong Dinh Quoc Bao.
The 2026 Marketing Research Olympiad, themed “Cultural Industries: From Heritage to Market,” provided an academic platform for students to translate data, analysis and insights into practical and creative recommendations.
DUE extended its congratulations to both teams, praising their achievements and encouraging them to continue pursuing further academic and professional milestones.