October 01st, 2022

    (On-Site and Virtual Conference)


    Submission deadline [EXTENDED]: August 1st, 2022

    Venue: The University of Danang, University of Economics

    Danang City, Vietnam


    The University of Danang - University of Economics (DUE, Vietnam), London South Bank University (UK), Yokohama National University (Japan), National Economics University (Vietnam), University of Finance - Marketing (Vietnam), and Danang Young Entrepreneurs Association (Vietnam), are organizing the 3rd International Conference on Marketing in the Connected Age (MICA-2022), to be held on October 01st, 2022 in Danang City, Vietnam.

    To be created in 2016, MICA aims to be a unique point of convergence for researchers, world-leading experts, practitioners and policymakers in Marketing to meet, share and exchange their ideas. In close collaboration with national and international partners, MICA-2022 focuses on exploring the latest innovations, trends, prospects and concerns in the various fields of Marketing, especially digital marketing, given the unprecedented nature of the pandemic and the profound changes it is causing.

    The theme of MICA-2022 is

    Marketing in the New Normal: Leveraging Digital Powers


    MICA-2022 would like to invite scholars and practitioners to provide insights and contributions, presenting the finest advances in all areas of Marketing with papers that offer substantial theoretical, managerial, and social contributions (English only). Topics that the conference encourages to exchange and discuss include (but are not limited to):

    ·         Emerging digital marketing approaches and trends;

    ·         Digital marketing analytics;

    ·         Characteristics and portraits of digital consumers;

    ·         Changes in consumer behavior in Vietnam and the world in the new normal;

    ·         Adaptation and transformation of marketing and business models in Vietnam and the world in the new normal;

    ·         Opportunities and challenges for marketing activities of Vietnamese and international enterprises in the new normal;

    ·         Opportunities and challenges for marketing education and marketing services in the new normal;

    ·         The dark side of contemporary marketing practices;

    ·         Marketing adaptation in the crisis context;

    ·         Marketing for a better world such as sustainable marketing, ethical marketing, and social marketing.



    In order to enhance the exchange of ideas between academics, practitioners, and policymakers, MICA-2022 will include special panel discussions on Vietnam and emerging markets. Speakers are established experts in the field, with diverse backgrounds in academia, industry, and policy-making. Furthermore, to promote an innovative marketing teaching and learning environment, MICA-2022 extends a special invitation to researchers who conduct research on marketing education.



     Professor Babak Taheri, Professor of Marketing at  Nottingham Trent University, UK.
    Prof. Babak has an established reputation in the marketing field with a specific reputation in marketing management, consumer behaviour and tourism, leisure and cultural consumption. He has published over 100 academic journal articles, a significant number of which are in 3* and 4* ABS-listed journals with high impact factors. He is the co-chairman of tourism marketing special interest group in Academy of Marketing, UK. He is Senior Editor for Tourism Management Perspectives, and Associate Editor of two journals: The Service Industries Journal and International Journal of Contemporary Hospitality Management.



    In consultation with the Editors-in-Chief, authors of high-quality research papers will be invited to submit their manuscripts to a regular issue of Journal of Economic Studies (The University of Danang - University of Economics) and Journal of Science and Technology (The University of Danang) with fast track review. Also, all accepted papers for MICA-2022 will be published in the conference proceedings with an associated ISBN.


    Antonio Lobo, Swinburne University of Technology, Australia

    Kabashima Hiromi, Yokohama National University, Japan

    Gerard O’Donovan, Munster Technological University, Ireland

    Hai Le Tri, Danang Young Entrepreneurs Association, Vietnam

    Lan Huong Pham, University of Economics - The University of Danang, Vietnam

    Xuan Truong Nguyen, University of Finance - Marketing, Vietnam

    Ninh Nguyen, Charles Darwin University, Australia

    Pornlapas Suwannarat, Mahasarakham University, Thailand

    Emily Ngan Luong, London South Bank University, U.K

    Sharma Sushil, Ball State University, USA

    Thong Vu Huy, National Economics University, Vietnam

    Huy Le Van, University of Economics - The University of Danang, Vietnam



    Chuong Pham Hong, National Economics University, Vietnam

    Kabashima Hiromi, Yokohama National University, Japan

    Hai Le Tri, Danang Young Entrepreneurs Association, Vietnam

    Tien Dat Pham, University of Finance - Marketing, Vietnam

    Sarah Moore-Williams, London South Bank University, U.K

    Thuy Anh Vo, University of Economics - The University of Danang, Vietnam



    August 1st 2022                          : Submission deadline [EXTENDED]

    August 31st, 2022                       : Notification of acceptance/rejection [EXTENDED]

    September 01st, 2022                : Registration deadline

    October 01st, 2022                     : Conference event

    All submissions must be in Word format under the required template, and be sent electronically via email (mica@due.edu.vn). Also, all submissions should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. MICA-2022 program will be available by September 20th, 2022.

    NOTE : Dear authors, in order to smooth your submission process, from July 1st, the organizing committee of MICA 2022 decided to adjust the submission method. Please send your manuscripts via email (mica@due.edu.vn) and note that the response of receiving your papers will be sent on Mondays. 

    If you encounter any problems during your submission, please contact the Conference Secretary: Dr. Trieu Khai Tran (trantrieukhai@due.edu.vn).




    All papers will be considered for the Best Paper Award in Marketing.



    Email: mica@due.edu.vn

    Tel: Conference Administrator: Assoc.Prof. Man Dang (+84 2363 950 475)

    Conference Program Committee: Dr. Trieu Khai Tran (+84 0904 001 710)

    Conference secretariat: Ms. Linh Ha (+84 2363 954 243)

    Website:  http://due.udn.vn/vi-vn/mica

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