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COMB-2023 Morning sessions
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07:30- 08:00
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Registration & Morning tea
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Main
Hall E
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08:00-08:15
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Welcome and Opening Remarks
Associate Professor Thuy Anh Vo
Acting Rector, University of Economics, The University of Danang (Vietnam).
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Main
Hall E
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08:15-09:15
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Keynote Address
Professor Mario Cools
Professor in Transport & Mobility at University of Liège, Liège, Belgium.
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Main
Hall E
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09:15-09:30
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Tea Break
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Main
Hall E
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09:30-11:30
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Plenary Talk
Digital Transformation in Supply Chain & Logistics: Fostering Fair Competition and Efficiency
Professor Mario Cools – Professor in Transport & Mobility at University of Liège, Liège, Belgium.
Associate Professor Tran Manh Huy – Member of Vietnam Blockchain Association (VBA)/ Co-Founder and Chief Executive Officer of V.B.P.O Joint-Stock Company/ President of RAINSCALES.
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Main
Hall E
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11:30-13:30
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Lunch & Networking
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3rd Floor, Administrative Building
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COMB-2023 Afternoon sessions
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13:30-14:00
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Registration
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Main
Hall E
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14:00-16:30
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Parallel Sessions
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Building
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Section 1 - Digital Business & Digital economy
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D001
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Chair: Dr. Vo Quang Tri
(University of Economics, The University of Danang)
Secretary: MBA. Hoang Ha
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14:00-14:30
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FACTORS AFFECTING DIGITAL TRANSFORMATION OF SMALL AND MEDIUM ENTERPRISES – THE CASE OF THANH HOA PROVINCE, VIETNAM
Authors: Le Huy Chinh, Le Thi Binh (Hong Duc University)
Discussant: Nguyen Thi Thanh Xuan, Le Thi Nuong (Hong Duc University)
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14:30-15:00
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DIGITAL TRANSFORMATION ADOPTION AT SMALL AND MEDIUM ENTERPRISE IN CONSTRUCTION INDUSTRY IN HO CHI MINH CITY
Author: Quang Anh Nguyen (University of Economics Ho Chi Minh City)
Discussant: Ha Hoang, Mario Cools (University of Economics - The University of Danang; University of Liège)
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15:00-15:30
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THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLES ON THE DEVELOPMENT OF CREATIVE COMPETENCIES OF EMPLOYEES IN ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION
Authors: Quang Bach Trana*, Thi Dieu Anh Hoaa, Thi Thu Cuc Nguyena, Thi Phi Hoai Doa, Thi Le Na Trana, Duc Anh Duongb, Thi Thuy Van Hoanga, Thi Cam Thuong Hoanga, Thi Thanh Hoai Nguyena, Van Tuan Nguyenc (a Vinh University , b Vinh University, c Tuan Minh Electronic - Refrigeration Limited Company, Vinh city, Nghe An)
Discussant: Quang Anh Nguyen (University of Economics Ho Chi Minh City)
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15:30-16:00
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THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE: A CASE STUDY OF THANH HOA SMALL AND MEDIUM SIZED ENTERPRISES.
Author: Do Thi Man (Hong Duc University)
Discussant: Le Huy Chinh, Le Thi Binh (Hong Duc University)
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16:00-16:30
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UNDERSTANDING SMARTPHONE USAGE BEHAVIOR AMONG MOTORCYCLE RIDERS USING AN EXTENDED THEORY OF PLANNED BEHAVIOR
Authors: Ha Hoang, Mario Cools (University of Economics - The University of Danang, University of Liège)
Discussant: Quang Bach Trana*, Thi Dieu Anh Hoaa, Thi Thu Cuc Nguyena, Thi Phi Hoai Doa, Thi Le Na Trana, Duc Anh Duongb, Thi Thuy Van Hoanga, Thi Cam Thuong Hoanga, Thi Thanh Hoai Nguyena, Van Tuan Nguyenc (a Vinh University , b Vinh University, c Tuan Minh Electronic - Refrigeration Limited Company, Vinh city, Nghe An)
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16:30-17:00
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FACTORS AFFECTING DIGITAL TRANSFORMATION OF SMALL AND MEDIUM ENTERPRISES: A STUDY IN THANH HOA PROVINCE.
Authors: Nguyen Thi Thanh Xuan, Le Thi Nuong (Hong Duc University)
Discussant: Do Thi Man ( Hong Duc University)
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Section 2 - Digital economy, Supplychain & Logistics
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E101
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Chair: Prof. Dr. Mario Cools
(University of Liège, Liège, Belgium)
Secretary: MBA. Nguyen Thuy Hang
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14:00-14:30
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MOTIVES FOR SUSTAINABLE CONSUMPTION IN VIETNAM: A CASE STUDY OF FAST-MOVING CONSUMER GOODS
Authors: Vo Thi Mai Ha, Tran Duc Tri, Nguyen Nhu Phuong Anh (University of Economics, Hue University)
Discussant: Hang Thi Minh Le, Thuy-Hang Nguyen, Hong Nhung Thi Tran (The University of Danang – University of Economics)
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14:30-15:00
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INNOVATIONS IN BUSINESS METHODS TOWARDS THE DIGITAL ECONOMY: PATENT ANALYSIS BASED ON VIETNAM DATABASE
Authors: Ngoc Uyen Phuong Nguyen, Van Long Nguyen (University of Economics - The University of Danang)
Discussant: Vo Thi Mai Ha, Tran Duc Tri, Nguyen Nhu Phuong Anh (University of Economics, Hue University)
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15:00-15:30
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E-PAYMENT IN E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW AND SOME FUTURE RESEARCH DIRECTIONS
Authors: Tuan Dat Le, Quynh Chi Nguyen, Tri Manh Vo, Nhat Linh Nguyen, Nhat Quang Luu, Duc Dat Le (Royal Melbourne Institute of Technology University Vietnam, Hanoi School Of Banking And Finance; National Economics University, Hanoi,)
Discussant: Ngoc Uyen Phuong Nguyen, Van Long Nguyen (University of Economics - The University of Danang)
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15:30-16:00
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REVEAL DIGITAL COMPETENCIES AND HUMAN-RELATED OBSTACLES OF DIGITAL TRANSFORMATION – CASE STUDY AT DANANG ENTERPRISES
Authors: Hang Thi Minh Le, Thuy Hang Nguyen, Hong Nhung Thi Tran (The University of Danang – University of Economics)
Discussant: Tuan Dat Le, Quynh Chi Nguyen, Tri Manh Vo, Nhat Linh Nguyen, Nhat Quang Luu, Duc Dat Le (Royal Melbourne Institute of Technology University Vietnam, Hanoi School Of Banking And Finance; National Economics University, Hanoi)
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16:00-16:30
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FACTORS AFFECTING THE USE OF E-PORT IN CAI MEP - THI VAI SEAPORT CLUSTER, BA RIA-VUNG TAU PROVINCE
Authors: Do Thanh Phong , Le Manh Tan (Baria-Vungtau University, Viet Nam Association for Logistics Manpower Development (VALOMA))
Discussant: Thuy-Hang Nguyen (The University of Danang – University of Economics)
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16:30-17:00
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LOGISTICS PERFORMANCE OF SOUTHEAST ASIAN COUNTRIES, BASED ON AGILITY EMERGING MARKETS LOGISTICS INDEX
Author: Thuy-Hang Nguyen (The University of Danang – University of Economics)
Discussant: Do Thanh Phong , Le Manh Tan (Baria-Vungtau University, Viet Nam Association for Logistics Manpower Development (VALOMA))
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Section 3 – Sustainable development & Leadership
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D002
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Chair: Assoc. Prof. Dr. Hoang Trong Hung
(University of Economics, The University of Hue)
Secretary: MBA. Tran Dinh Long
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14:00-14:30
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THE ROLE OF EDUCATION IN PROMOTING SUSTAINABLE LIFESTYLES: AN EMPIRICAL STUDY ON STUDENTS IN HCMC – VIETNAM
Authors: Viet Quoc Cao, Dung Phuong Thi Pham, An Minh Ho (University of Economics Ho Chi Minh City, Vietnam)
Discussant: Van-Anh T. Truong, Moc-Chi Hoang (University of Economics - The University of Danang)
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14:30-15:00
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THE IMPACT OF THE THEORY OF PLANNED BEHAVIOR AND HOTEL'S ENVIRONMENTAL ATTITUDES ON ECOLOGICAL BEHAVIOR
Author: Do Minh Phuong (Thuongmai University)
Discussant: Tran Nhat Phap University of Economics - The University of Danang)
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15:00-15:30
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SUPPLY CHAIN COLLABORATION: A STUDY OF THE COCONUT SUPPLY CHAIN IN THE SOUTHWEST REGION OF VIETNAM
Authors: Tran Kiem Tung, Tran Dinh Long (University of Economics, The University of Danang)
Discussant: Viet Quoc Cao, Dung Phuong Thi Pham, An Minh Ho (University of Economics Ho Chi Minh City, Vietnam)
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15:30-16:00
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IMPACTS OF CASHLESS PAYMENT ON SUSTAINABLE DEVELOPMENT IN VIETNAM, SITUATION AND SOLUTIONS
Author: Tran Nhat Phap (University of Economics - The University of Danang)
Discussant: Do Minh Phuong (Thuongmai University, Hanoi, Vietnam).
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16:00-16:30
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RESURRECTING ANCESTRAL STYLE: VIETNAMESE CONSUMERS' PERCEPTION OF VINTAGE FASHION FOR SUSTAINABLE TRADITIONAL VALUES
Authors: Van-Anh T. Truong, Moc-Chi Hoang University of Economics - The University of Danang)
Discussant: To Thi Phuong Thao, Nhat Tan Pham, Pham Thi Ai Mong, Quyen Phu Thi Phan (a The School of Business, International University, Vietnam, b Vietnam National University Ho Chi Minh City, Vietnam, c Ho Chi Minh City University of Transport, Vietnam, d University of Economics, University of Danang, Vietnam)
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16:30-17:00
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THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER PURCcHASE INTENTION IN VIETNAM
Authors: To Thi Phuong Thao, Nhat Tan Pham, Pham Thi Ai Mong, Quyen Phu Thi Phan (a The School of Business, International University, Vietnam, b Vietnam National University Ho Chi Minh City, Vietnam, c Ho Chi Minh City University of Transport, Vietnam, d University of Economics, University of Danang, Vietnam)
Discussant: Tran Kiem Tung, Tran Dinh Long (University of Economics, The University of Danang)
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Section 4 – Business management & Innovation
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D003
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Chair: Dr. Phan Hoang Long
(University of Economics, The University of Danang)
Secretary: MBA. Phung Thi Phuoc An
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14:00-14:30
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MANAGERIAL COACHING AND ITS IMPLICATION FOR ENTERPRISES IN VIETNAM
Authors: Ly Ngoc Yen Nhi, Pham Nguyen Ngoc Thu, Pham Yen Linh, Pham Hoang Bao Vy, Nguyen Thi Tuong Vi (Foreign Trade University - HCMC Campus)
Discussant: Phung Thi Phuoc An, Le Thi Thao Ly, Ho Thi Thanh Uyen (The University of Danang - University of Economics)
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14:30-15:00
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INVESTIGATING FACTORS INFLUENCE FIRMS’ ENGAGEMENT IN VALUE-DESTROYING CSR INVESTMENT. A MULTI-THEORETICAL APPROACH
Author: Le Thi Bich Ngoc (University of Economics, The University of Danang)
Discussant: Nguyen Thi Bao Chaua, Tran Hoang Nam (School of Economics, Can Tho University)
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15:00-15:30
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STRATEGIC HUMAN RESOURCE MANAGEMENT
IN AUTONOMOUS UNIVERSITIES IN VIETNAM
Authors: Nguyen Thi Bich Thu, Ngo Bich Thuy (The University of Economics – University of Danang)
Discussant: Ly Ngoc Yen Nhi, Pham Nguyen Ngoc Thu, Pham Yen Linh, Pham Hoang Bao Vy, Nguyen Thi Tuong Vi (Foreign Trade University - HCMC Campus)
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15:30-16:00
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R&D INVESTMENT DECISIONS AFTER FINANCIAL SHOCKS: THE ROLES OF THE CAPITAL ALLOCATION EFFICIENCY AND DIVERSIFICATION
Authors: Nguyen Thi Bao Chau, Tran Hoang Nam (School of Economics, Can Tho University)
Discussant: Le Thi Bich Ngoc ( University of Economics, The University of Danang)
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16:00-16:30
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ENHANCING CUSTOMER RETAIL LOYALTY AND EWOM BEHAVIOR THROUGH SMART RETAIL TECHNOLOGY? A CASE STUDY IN THE VIETNAMESE RETAIL SECTOR
Authors: Le Thi Bich Ngoc, Tran Thi Anh Nha (University of Economics, The University of Danang)
Discussant: Nguyen Thi Bich Thu, Ngo Bich Thuy (The University of Economics – University of Danang)
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16:30-17:00
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THE IMPACTS OF STRATEGIC LEADERSHIP; AND CONTINUOUS LEARNING ON KNOWLEDGE SHARING AND FIRM INNOVATION
Authors: Phung Thi Phuoc An, Le Thi Thao Ly, Ho Thi Thanh Uyen (The University of Danang - University of Economics)
Discussant: Le Thi Bich Ngoc, Tran Thi Anh Nhi (University of Economics, The University of Danang, Danang City 550000, Vietnam)
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Section 5 – Human resource management & Innovation
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D004
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Chair: Dr. Huynh Thi My Hanh
(University of Economics, The University of Danang)
Secretary: MBA. Nguyen Ngan Ha
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14:00-14:30
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FACTORS AFFECTING EMPLOYEE COMMITMENT: GEN Z CASE STUDY IN SMALL AND MEDIUM ENTERPRISES IN THANH HOA PROVINCE
Authors: Le Quang Hieu, Le Thi Thanh Thuy (Hong Duc University)
Discussant: Quynh-Anh Thi Dinh, Mai Quynh Ha, Anh Viet Duong (University of Economics and Business, Vietnam National University, Danang University of Economics)
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14:30-15:00
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EXPLORING THE LEARNING EXPERIENCE OF STUDENTS WITH CHATGPT: A COMMUNITY OF INQUIRY (COI) FRAMEWORK PERSPECTIVE
Authors: Doan Thi Lien Huong, Nguyen Thanh Khanh Quynh (University of Economics – The University of Danang)
Discussant: Pham Thu Trang (Banking Academy of Vietnam)
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15:00-15:30
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DEVELOPMENT OF A THEORETICAL FRAMEWORK OF FACTORS AFFECTING MARKETING INNOVATION IN ENTERPRISES: FROM CAPABILITIES-BASED VIEW AND CONTINGENCY THEORY
Authors: Nguyen Ngan Ha, Nguyen Thi Bich Thuy (University of Economics – The University of Danang)
Discussant: Nguyen Ba Phong (College of Management, Da-Yeh University, Changhua, Taiwan)
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15:30-16:00
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THE IMPACT OF DIGITAL SKILLS ON ACCEPTANCE OF DIGITAL TECHNOLOGY BY VIETNAMESE COMMERCIAL BANKS’ EMPLOYEES
Author: Pham Thu Trang (Banking Academy of Vietnam)
Discussant: Doan Thi Lien Huong, Nguyen Thanh Khanh Quynh (University of Economics – The University of Danang)
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16:00-16:30
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ADDRESSING CHALLENGES AND EMBRACING AI IN VIETNAM'S DIGITAL TRANSFORMATION JOURNEY: A SYSTEMATIC LITERATURE REVIEW
Authors: Nguyen Ba Phong (College of Management, Da-Yeh University, Changhua, Taiwan)
Discussant: Nguyen Ngan Ha, Nguyen Thi Bich Thuy (University of Economics – The University of Danang)
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16:30-17:00
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DIGITAL SERVICES TAX IN THE UK, AUSTRIA AND IMPLICATIONS FOR VIETNAM
Authors: Quynh-Anh Thi Dinh, Mai Quynh Ha, Anh Viet Duong (University of Economics and Business, Vietnam National University, Danang University of Economics)
Discussant: Le Quang Hieu, Le Thi Thanh Thuy (Hong Duc University)
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Section 6 – Marketing & E-commerce
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D005
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Chair: Dr. Truong Thi Van Anh
(University of Economics, The University of Danang)
Secretary: MBA. Ngo Minh Thu
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14:00-14:30
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UNDERSTANDING THE CONSUMER INTENTION TO USE MOBILE MONEY IN VIETNAM: A TAM - BASED APPROACH
Author: Duong Thi Lien Ha, Vo Quang Tri, Cao Anh Thu (University of Economics - The University of Danang)
Discussant: Thi Thuy Nga Hoang, Ngoc Anh Nguyen (National Economics University, National Economics University)
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14:30-15:00
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TCO CONCEPT – AN OPTIMAL COST MODEL FOR PURCHASING STRATEGY
Author: Ngo Thi Minh Thu (University of Economics - The University of Danang)
Discussant: Tran Duc Thuc , Le Thi Nhu Ngoc (Ho Chi Minh University of Banking)
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15:00-15:30
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IMPACT OF GENDER ON THE EWOM ACCEPTANCE IN ONLINE FASHION BUYING
Authors: Tran Duc Thuc , Le Thi Nhu Ngoc (Ho Chi Minh University of Banking)
Discussant: Duong Thi Lien Ha, Vo Quang Tri, Cao Anh Thu (University of Economics - The University of Danang)
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15:30-16:00
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EXPLORING SHORT-FORM VIDEOS ADDICTION: UNDERSTANDING INFLUENTIAL FACTORS FROM THE PERSPECTIVE OF THE STRESS-COPING THEORY
Authors: Nguyen Thai Ha (Da Nang University of Economics)
Discussant: Mai Tuan Kiet, Nguyen Bao Phuong, Nguyen Van Long, Chu Nguyen Thanh Thuy, Hoang Van Hai
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16:00-16:30
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THE IMPACT OF DIGITAL MARKETING TOOLS ON FIRM PERFORMANCE: A STUDY IN DANANG CITY, VIETNAM
Authors: Mai Tuan Kiet, Nguyen Bao Phuong, Nguyen Van Long, Chu Nguyen Thanh Thuy, Hoang Van Hai (University of Economics, The University of Danang)
Discussant: Nguyen Thai Ha (Da Nang University of Economics)
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16:30-17:00
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THE CUSTOMER EXPERIENCE (CX) MATURITY AND RECOMMENDATIONS ON ENHANCING CX THROUGH DIGITAL TRANSFORMATION: A CASE STUDY OF DAI HY HOSPITALITY
Authors: Thi Thuy Nga Hoang, Ngoc Anh Nguyen ( National Economics University, National Economics University)
Discussant: Ngo Thi Minh Thu (University of Economics - The University of Danang)
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Section 7 - Marketing & E-commerce
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D006
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Chair: Dr. Nguyen Ngoc Duy
(Nha Trang University)
Secretary: MBA. Nguyen Cao Lien Phuoc
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14:00-14:30
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A CONCEPTUAL FRAMEWORK OF CRITICAL FACTORS FOR E-MARKETPLACE ADOPTION BY VIETNAMESE SMALL AND MEDIUM-SIZED ENTERPRISES
Authors: Tran Ha Uyen Thi, Nguyen Le Khanh (University of Economics, Hue University, University of Economics, Danang University)
Discussant: Truong Dinh Quoc Bao, Le Minh Thien (University of Economics, The University of Danang)
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14:30-15:00
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THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMERS’ WILLINGNESS TO PAY IN THE VIETNAM HOSPITALITY INDUSTRY: A CONCEPTUAL FRAMEWORK.
Authors: Thi Khue Thu Ngo, Minh Ai Nhi Vo (University of Economics)
Discussant: Tran Ha Uyen Thi, Nguyen Le Khanh (University of Economics, Hue University, University of Economics, Danang University)
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15:00-15:30
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UNBOXING VIDEO ATTRIBUTES AND USER'S ENGAGEMENT ON TIKTOK
Authors: Truong Dinh Quoc Bao, Le Minh Thien (University of Economics, The University of Danang)
Discussant: Tran Ha Uyen Thi, Nguyen Le Khanh (University of Economics, University of Economics, Danang University
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15:30-16:00
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FACTORS AFFECTING THE ONLINE SHOPPING INTENTION OF GENERATION Z IN NHA TRANG CITY
Authors: Huynh Quoc Cuong, Do Thuy Trinh (Nha Trang University)
Discussant: Nguyen Cao Lien Phuoc, Quyen Phu Thi Phan (University of Economics, University of Danang).
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16:00-16:30
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THE EFFECT OF KOLS CHARACTERISTIC ON THE VIRALITY OF LIVESTREAM COMMERCE
Authors: Nguyen Cao Lien Phuoc, Quyen Phu Thi Phan (University of Economics, University of Danang)
Discussant: Huynh Quoc Cuong, Do Thuy Trinh (Nha Trang University)
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16:30-17:00
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THE FACTORS INFLUENCING CUSTOMERS' INTENTION AND DECISION TO USE E-COMMERCE IN ONLINE SHOPPING IN THANH HOA PROVINCE
Authors: Le Thi Binh, Pham Thi Ngoc (Hong Duc University)
Discussant: Thi Khue Thu Ngo, Minh Ai Nhi Vo (University of Economics)
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Section 8 –Tourism & Marketing
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D101
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Chair: Dr. Tran Trieu Khai
(University of Economics, The University of Danang)
Secretary: MBA. Nguyen Tran Bao Tran
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14:00-14:30
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FACTORS INFLUENCING CUSTOMERS' DECISION TO CHOOSE ME TRANG COFFEE PRODUCTS IN NHA TRANG CITY
Authors: Nguyen Thanh Hoai (Nha Trang University), Phan Le Diem Hang (Khanh Hoa University), Nguyen Ngoc Duy (Nha Trang University)
Discussant: Pham Tran Truc Vien, Dang Hung Vu (Quy Nhon University, An Giang University)
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14:30-15:00
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ASSESSING THE POTENTIAL OF HOMESTAY TOURISM DEVELOPMENT IN KHANH HOA PROVINCE
Authors: Ngo Ngoc Vui, Tran Thi Ai Cam, Do Thuy Trinh (Nha Trang University)
Discussant: Thuy Nguyen Thi Bich, Pisa Vongsila, Tran Bao Tran Nguyen (The University of Economics - The University of Danang)
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15:00-15:30
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APPLYING THE THEORY OF PLANNED BEHAVIOR TO STUDY THE FACTORS INFLUENCING STUDENT’S DECISION TO CHOOSE A UNIVERSITY IN VIETNAM
Authors: Bui Van Dung, Le Quang Hieu, Ngo Chi Thanh, Le Thi Thanh Thuy (Hong Duc University, Vietnam)
Discussant: Lan Anh Dang, Thi Minh Hue Le (Hong Duc University)
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15:30-16:00
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TOURISM DESTINATION COMPETITIVENESS IN LAOS: FROM SUPPLIERS PERSPECTIVE
Authors: Thuy Nguyen Thi Bich, Pisa Vongsila, Tran Bao Tran Nguyen (The University of Economics - The University of Danang)
Discussant: Nguyen Thanh Hoai (Nha Trang University, Phan Le Diem Hang (Khanh Hoa University), Nguyen Ngoc Duy (Nha Trang University)
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16:00-16:30
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TOURIST ANIMOSITY AND DESTINATION CHOICES IN THE POST COVID-19 PANDEMIC: A STUDY OF VIETNAMESE INDEPENDENT TOURISTS
Authors: Pham Tran Truc Vien, Dang Hung Vu (Quy Nhon University, An Giang University)
Discussant: Bui Van Dung, Le Quang Hieu, Ngo Chi Thanh, Le Thi Thanh Thuy (Hong Duc University, Vietnam)
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16:30-17:00
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FACTORS INFLUENCING THE INTENTION OF INTERNATIONAL TOURISTS TO CHOOSE HOMESTAYS AS ACCOMMODATION WHEN TRAVELING IN VIETNAM
Authors: Lan Anh Dang, Thi Minh Hue Le (Hong Duc University)
Discussant: Ngo Ngoc Vui, Tran Thi Ai Cam, Do Thuy Trinh (Nha Trang University)
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Section 9 – Economics, Banking, & Development
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D102
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Chair: Assoc. Prof. Dr. Pham Thi Bich Duyen
(Quy Nhon University)
Secretary: BBA. Nguyen Van Thao
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14:00-14:30
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DOES THE DISCIPLINE OF SUBORDINATED DEBT HOLDERS IN BANKING?
Author: Anh Le Ngoc Quynh (University of Economics and Law, Vietnam National University, Ho Chi Minh City, University of Economics – Hue University)
Discussant: Nguyen Quynh Trang, Cao Hong Linh Trang, Dao Linh Chi, Nguyen Thu Phuong (Thuongmai University)
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14:30-15:00
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SOCIAL OVERLOAD ON SOCIAL NETWORKING SITES: EXPLAINING THE DISCONTINUOUS USAGE INTENTION FROM FACEBOOK USERS
Authors: Chu My Giang, Nguyen Van Thao (University of Economics – The University of Danang)
Discussant: Le Thi Lan, Le Thanh Tung, Le Thuy Linh (Hong Duc University)
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15:00-15:30
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THE EFFECT OF COVID-19 ON FOREIGN DIRECT INVESTMENT FLOWS IN ASEAN COUNTRIES
Authors: Can Thi Thu Huong, Bui Duy Hung (Banking Academy)
Discussant: Anh Le Ngoc Quynh (University of Economics and Law, Vietnam National University, Ho Chi Minh City, University of Economics – Hue University)
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15:30-16:00
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ASSESSMENT OF FACTORS AFFECTING THE CHOICE OF INVESTMENT LOCATIONS OF ENTERPRISES IN NGHI SON EZ, VIETNAM IN THE POST-COVID 19 CONTEXT
Authors: Le Thi Lan, Le Thanh Tung, Le Thuy Linh (Hong Duc University)
Discussant: Thi Bich Duyen Pham, Thi Kieu Khanh Pham (Quy Nhon University)
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16:00-16:30
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THE IMPACT OF FOREIGN OWNERSHIP ON THE PROFITABILITY OF COMMERCIAL BANKS: AN EMPIRICAL STUDY IN VIETNAM
Authors: Thi Bich Duyen Pham, Thi Kieu Khanh Pham (Quy Nhon University)
Discussant: Chu My Giang, Nguyen Van Thao (University of Economics – The University of Danang)
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16:30-17:00
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FACTORS AFFECTING QUALITY OF ACCOUNTING INFORMATION ON FINANCIAL STATEMENTS OF ADMINISTRATIVE UNITS IN VIETNAM
Authors: Nguyen Quynh Trang, Cao Hong Linh Trang, Dao Linh Chi, Nguyen Thu Phuong (Thuongmai University)
Discussant: Can Thi Thu Huong, Bui Duy Hung (Banking Academy)
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Section 10 – Economics, Banking & Payment
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D103
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Chair: Assoc.Prof. Dr. Ho Huy Tuu
(Nha Trang University)
Secretary: MBA. Tran Thi Thu Dung
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14:00-14:30
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TOWARDS A FRAMEWORK FOR EMPOWERING E-GOVERNMENT ONE-STOP SHOP: ENHANCING SERVICE DELIVERY WITH BUSINESS PROCESS MANAGEMENT AND COMPLIANCE
Authors: N. Long Ha, Quan Truong Tan, S. Huong Do, Anh Thai Thi Van, Quynh Hoang Thi Thu (University of Economics, Hue University)
Discussant: Pham Thi Thuy Hang, Pham Thi Bich Duyen (Quy Nhon University)
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14:30-15:00
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IMPACT OF THE MECHANISM OF RESOURCE MOBILIZATION AND UTILIZATION ON THE LINKAGE OF STAKEHOLDERS IN THE PRODUCTION AND CONSUMPTION OF AGRICULTURAL PRODUCTS IN NGHE AN
Authors: Phuong Nguyen Thi Minh, Hue Ton Hoang Thanh, Mai Tran Thi Hoang, Bach Tran Quang, Hoai Do Thi Phi, Hung Nguyen Nang, Giap Truong Cong (Vinh University, Hong Duc University)
Discussant: N. Long Ha, Quan Truong Tan, S. Huong Do, Anh Thai Thi Van, Quynh Hoang Thi Thu (University of Economics, Hue University)
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15:00-15:30
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THE EFFECT OF TECHNICAL BARRIERS TO TRADE & SANITARY AND PHYTOSANITARY MEASURES ON VIETNAM COFFEE EXPORT TO THE EU: AN APPLICATION OF THE GRAVITY MODEL
Authors: Pham Ho Ha Tram, Dang Mai Xuan (University of Economics - The University of Danang)
Discussant: Tran Thi Thu Dung, Le Van Huy, Nguyen Huu Thai Thinh (University of Economics - The University of Danang; University of Khanh Hoa)
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15:30-16:00
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FACTORS AFFECTING THE SATISFACTION WITH LIFE OF PEOPLE IN NHA TRANG CITY, KHANH HOA PROVINCE
Author: Dang Hoai Thai Hien (Nha Trang University)
Discussant: Pham Ho Ha Tram, Dang Mai Xuan (University of Economics - The University of Danang)
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16:00-16:30
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SOLUTIONS TO DEVELOP SMART TOURISM DESTINATIONS IN DANANG CITY, VIETNAM: A THEORETICAL APPROACH
Authors: Tran Thi Thu Dung, Le Van Huy, Nguyen Huu Thai Thinh (University of Economics - The University of Danang; University of Khanh Hoa)
Discussant: Dang Hoai Thai Hien (Nha Trang University)
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16:30-17:00
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EFFECT OF VOLUNTARY HUMAN POLICY DISCLOSURE ON FIRM VALUE: CASE STUDY IN VIETNAM
Authors: Pham Thi Thuy Hang, Pham Thi Bich Duyen (Quy Nhon University)
Discussant: Phuong Nguyen Thi Minh, Hue Ton Hoang Thanh, Mai Tran Thi Hoang, Bach Tran Quang, Hoai Do Thi Phi, Hung Nguyen Nang, Giap Truong Cong (Vinh University, Hong Duc University)
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Section 11 – Education & Sociology
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D104
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Chair: Dr. Tran Ha Uyen Thi
(University of Economics, the University of Hue)
Secretary: MBA. Tra Luc Diep
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14:00-14:30
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FACTORS AFFECTING STUDENTS’ ONLINE LEARNING SATISFACTION – EMPIRICAL EVIDENCE AT FPT POLYTECHNIC DANANG
Authors: Hoang Nhat Linh (FPT Polytechnic Danang), Phan Hoang Long, Nguyen Thanh Liem, Nguyen Xuan Lan, Tra Luc Diep (The University of Danang - University of Economics)
Discussant: My Ho-Thi-Tra, Quynh Tran-Thi-Phuong, Que Ho-Thi, Thi-Lich Nghiem (Thuongmai university)
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14:30-15:00
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UNVEILING THE INFLUENCE OF HISTORICAL FILMS ON VIETNAMESE VIEWERS: INSIGHTS FROM IN-DEPTH INTERVIEWS ON VIEWER ENGAGEMENT AND CULTURAL CONNECTIONS
Authors: Van-Anh T. Truong, Thao T. Bui, Quynh-Truc T. Dang, Tuyet-Nhi N. Le (University of Economics - The University of Danang)
Discussant: Dau Ba Thin, Dao Thu Tra, Nguyen Thi Loan (Hong Duc University)
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15:00-15:30
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THE FACTOR AFFECTING TRAINING OUTCOME AND STUDENT SATISFACTION WITH HIGHER EDUCATION SERVICE QUALITY: CASE STUDY AT HONG DUC UNIVERSITY
Authors: Dau Ba Thin, Dao Thu Tra, Nguyen Thi Loan (Hong Duc University)
Discussant: Nguyen Quoc Tuan, Dinh Thi Thuy Na (Danang University – University of Economics)
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15:30-16:00
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THE IMPACT OF LECTURERS ON STUDENTS' PROFESSIONAL ATTITUDES: A CASE STUDY OF THE UNIVERSITY OF ECONOMICS – UNIVERSITY OF DANANG
Authors: Nguyen Quoc Tuan, Dinh Thi Thuy Na (Danang University – University of Economics)
Discussant: Tien Anh Phan, Huan Quang Ngo, Viet Quoc Cao (School of Management, University of Economics Ho Chi Minh City)
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16:00-16:30
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A SYSTEMATIC LITERATURE REVIEW OF VALUE CO-CREATION IN HIGHER EDUCATION: THEORIES, ANTECEDENTS, PROCESSES, AND CONSEQUENCES
Authors: Tien Anh Phan, Huan Quang Ngo, Viet Quoc Cao (School of Management, University of Economics Ho Chi Minh City)
Discussant: Van-Anh T. Truong, Thao T. Bui, Quynh-Truc T. Dang, Tuyet-Nhi N. Le (University of Economics - The University of Danang)
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16:30-17:00
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ENHANCE THE EFFICIENCY OF STUDENTS' SUBJECT SELECTION IN DIGITAL ERA BASED ON COLLABORATIVE FILTERING: A CASE STUDY
Authors: My Ho-Thi-Tra, Quynh Tran-Thi-Phuong, Que Ho-Thi, Thi-Lich Nghiem (Thuongmai university)
Discussant: Hoang Nhat Linh (FPT Polytechnic Danang), Phan Hoang Long, Nguyen Thanh Liem, Nguyen Xuan Lan, Tra Luc Diep (The University of Danang - University of Economics)
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Section 12 – Economics & Innovation
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D105
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Chair: Dr. Bui Trung Hiep
(University of Economics, The University of Danang)
Secretary: MBA. Nguyen Bao Phương
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14:00-14:30
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DIGITAL TRANSFORMATION: HOW SMALL AND MEDIUM-SIZED BUSINESSES IN DA NANG CITY ARE ADAPTING TO OVERCOME BARRIERS.
Authors: Hang Thi Minh Le, Khanh Huyen Tran ((University of Economics - The University of Danang), Nguyen, Son-Tung Nguyen (University of Economics - The University of Danang , University of Liège)
Discussant: Nguyen Van Long, Ngo Xuan Thuy, Nguyen Bao Phuong (The University of Da Nang, University of Economics)
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14:30-15:00
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DETERMINANTS OF THE FAMILY ECONOMIC FARM INCOME IN VIETNAM – THE CASE OF KONTUM PROVINCE
Authors: Nguyen Van Long, Ngo Xuan Thuy, Nguyen Bao Phuong (The University of Da Nang, University of Economics)
Discussant: Dao Thi Bao Vi, Huynh Thi My Hanh (University of Economics, The University of Danang, Vietnam)
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15:00-15:30
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EMPLOYER BRAND: BRIDGING THE RECRUITERS-JOB SEEKERS GAP? INVESTIGATING THE RELATIONSHIP BETWEEN EMPLOYER BRAND AND JOB APPLICATION INTENTION OF GENZ WITH THE MODERATING EFFECT OF EWOM
Authors: Ha Thi Anh Van, Le Thi Bich Ngoc, Bui Thi Minh Thu (University of Economics - The University of Danang)
Discussant: Hang Thi Minh Le, Khanh Huyen Tran ((University of Economics - The University of Danang), Nguyen, Son-Tung Nguyen (University of Economics - The University of Danang , University of Liège)
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15:30-16:00
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FACTORS AFFECTING GRADUATE EMPLOYABILITY: AN EXTENSION OF CAREEREDGE MODEL
Authors: Dao Thi Bao Vi, Huynh Thi My Hanh (University of Economics, The University of Danang, Vietnam)
Discussant: Ha Thi Anh Van, Le Thi Bich Ngoc, Bui Thi Minh Thu (University of Economics - The University of Danang)
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Section 13 – Online section
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D201
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Dr. Hoang Van Hai
(University of Economics, The University of Danang)
Secretary: BBA. Ly Tran Ha Ny
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14:00-14:30
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DIGITAL TRANSFORMATION WITH GREEN GROWTH, INTERNATIONAL EXPERIENCE, OUTLOOK AND IMPLICATIONS FOR VIETNAM
Authors: NguyenVan Anh, An Van Quan, Nguyen Tuan Anh (Trade University & Military Science Academy)
Discussant: Lam Thi Truc Linh , Nguyen Hong Nga , Nguyen Ngoc Tho, Tran Thi Anh Hong (UEH University - Campus in Vinhlong)
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14:30-15:00
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Organizational structure of auction enterprise according to Vietnamese law
Author: Ngo Thi Phuong Thao (Tra Vinh University)
Discussant: Thu Hang Le, Thi Thanh Tam Le (Ba Ria Vung Tau University, Hue Industrial College)
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15:00-15:30
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Digital marketing: Some trends in the context of e-commerce development
Authors: Thu Hang Le, Thi Thanh Tam Le (Ba Ria Vung Tau University, Hue Industrial College)
Discussant: NguyenVan Anh, An Van Quan, Nguyen Tuan Anh (Trade University & Military Science Academy)
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15:30-16:00
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GAPS BETWEEN THE ACCOUNTING STUDENT'S PERCEPTION OF THE IMPORTANCE OF DESIRED SKILLS AND THE EXTENT ATTAINED
Authors: Lam Thi Truc Linh , Nguyen Hong Nga , Nguyen Ngoc Tho , Tran Thi Anh Hong (UEH University - Campus in Vinhlong)
Discussant: Ngo Thi Phuong Thao (Tra Vinh University)
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16:00-16:30
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IMPROVE THE QUALITY OF FOOD SERVICES AT MUONG THANH GRAND HOTEL DA NANG
Authors: Nguyen Truong Son (Danang University of Economics), Nguyen Nhat Minh (RMIT University Vietnam), Truong Thi Lan Huongc (Muong Thanh Grand Hotel Danang)
Discussant:
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Section 14 – Online section
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D202
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Co-Chair: Dr. Nguyen Ngoc Uyen Phuong
Co-Chair: Dr. Nguyen Son Tung
(University of Economics, the University of Danang)
Secretary: BBA. Nguyen Ngoc Phuoc
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14:00-14:30
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SOLUTIONS TO PROMOTE DIGITAL TRANSFORMATION IN THE TOURISM INDUSTRY IN VINH LONG PROVINCE
Authors: Nguyen Thi Bich Thu ; Nguyen Minh Lau; Le Ngoc Doan Trang (University of Economics – The University of Da Nang, University of Economics Ho Chi Minh city)
Discussant: Ha Thi Thu Nguyen (University of Natural Sciences)
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14:30-15:00
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IMPROVING COMPETITIVENESS THROUGH COLLABORATION AND INFORMATION SHARING IN THE SUPPLY CHAIN – A CASE STUDY OF VIETNAM PANGASIUS EXPORT INDUSTRY
Authors: Nguyen Thi Tram Anh*, Nguyen Thi Quynh Trang (Nha Trang University)
Discussant: Ha Thi Thu Nguyen (University of Natural Sciences)
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15:00-15:30
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ENVIRONMENTAL SUSTAINABLE STUDY AT COASTAL AREA IN KIM SON DISTRICT, NINH BINH PROVINCE
Author: Ha Thi Thu Nguyen (University of Natural Sciences)
Discussant: Nguyen Thi Bich Thu ; Nguyen Minh Lau; Le Ngoc Doan Trang (University of Economics – The University of Da Nang, University of Economics Ho Chi Minh city)
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15:30-16:00
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APPLYING THE DPSIR MODEL IN ANALYSIS OF FACTORS AFFECTING AQUACULTURE IN KIM SON DISTRICT, NINH BINH PROVINCE
Author: Ha Thi Thu Nguyen (University of Natural Sciences)
Discussant: Nguyen Thi Tram Anh, Nguyen Thi Quynh Trang (Nha Trang University)
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17:00-17:10
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Best Paper Awards
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Main
Hall E
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17:10-17:30
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Closing Remarks & Group Photo
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Main
Hall E
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