The University of Danang - University of Economics (DUE, Vietnam), Heriot-Watt University (UK), University of Liège (Belgium), Mahasarakham University (Thailand), Thuong mai University (Vietnam), Quy Nhon University (Vietnam), and Nha Trang University (Vietnam), are organizing the ninth International Conference on Management and Business (COMB-2021), to be held on November 26th, 2021 in Danang City, Vietnam.

     To be created in 2012, the Annual Conference on Management and Business (COMB) aims to be a unique point of convergence in South East Asia for researchers, world-leading experts, practitioners and policymakers in business and management to meet, share and exchange their ideas. COMB-2021 would focus on both theoretical and empirical perspectives of management and business issues, and the response to COVID-19.

     The conference welcomes submissions in English from academics, industry professionals, and researchers with original contributions on topics related to business and management issues that have effect on the sustainable development of firms in a post–COVID-19 world as well as the latest view of digital transformation in business and management in Vietnam. Areas of interest include, but are not limited to, the following disciplines: Management, Marketing and Consumer Behaviors, Human resource management, Information and Technology Management, Operations Management and Research, Service Science, Strategic and Change Management, Tourism and Hospitality Management, Supply Chain Management, Interdisciplinary Studies, and related fields.

Main themes:
     Challenges and sustainable development of business and management under the COVID – 19 Pandemic and beyond: Theoretical and empirical ideas, models and policy solutions for Vietnamese firms before, during and after crisis caused by COVID-19 Pandemic.
     Digital Business: Management theories and their managerial implications; Opportunities and challenges related to the digital transformation for businesses in Vietnam.