KEYNOTE SPEAKERS

Professor Ralf Schellhase

Professor of Marketing at Darmstadt University of Applied Sciences, Germany

Prof. Schellhase has an established reputation in the marketing field with a focus on customer satisfaction and loyalty. He is a member of the Academy of Marketing Science, and the Society of Marketing Advances. He serves on the Editorial Review Board of the Journal of Marketing Channels, the Journal of Business Research, the Multimedia Educational Resource for Learning and Online Teaching (MERLOT), and the Marketing Education Review. He also acted as the Program Chair of the 2005 World Marketing Congress. Prof. Schellhase has published over 40 scientific and management-oriented articles in reputable national and international journals.

Professor Nicolae Urs

Vice Dean of the College of Political, Administrative and Communication Sciences in Cluj-Napoca, Babes Bolyai University, Romania

Prof. Urs is interested in everything related to technology. More specifically, he has been studying and researching the way in which public institutions employ new technologies, the changes that the new social networks brought about in communication, and the way in which visualising statistical data can help discern social trends. He has a PhD in online communication, to which he added an internship in the United States. He teaches courses related to e-Government, to the use of new technologies, and to online communication. He is actively involved in public institutions' digitalization projects, both at the level of the city of Cluj-Napoca, as well as at a national level.