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Friday, August 1st 2025 (GMT+7)
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07:30- 08:00
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Registration & Morning tea
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08:00-08:30
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Welcome and Opening Remarks
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Main Hall E
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BoR’s Representative
University of Economics - The University of Danang
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08:30-09:15
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Keynote Address 01
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Main Hall E
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International Cooperation in Higher Education for Sustainable Development
Professor Ralf Schellhase
Professor of Marketing at Darmstadt University of Applied Sciences, Germany
Chair: Assistant Professor Donald Kopka (University of Economics – The University of Danang (formerly affiliated with Towson University, USA))
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09.15- 10.00
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Keynote Address 02
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Main Hall E
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Comparative Public Administration Practices and Digital Transformation in Local Governance
Professor Nicolae Urs
Vice Dean of the College of Political, Administrative and Communication Sciences in Cluj-Napoca, Babes Bolyai University, Romania
Chair: Associate Professor Nguyen Phuc Nguyen (University of Economics – The University of Danang)
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10:00-10:20
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Tea Break
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Main Hall H
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10:20-11:40
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Parallel Sessions (A)
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Building E
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A1. Tourism
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E101
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Chair: Professor Min-Ping Huang (Yuan Ze University)
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10:20-10:40
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Decoding Self-Congruity: An Exploration of Foreign Tourists' Revisit Intention to Danang, Vietnam
Authors: Truong Thi Khanh Hoa, Phung Nam Phuong (University of Economics - The University of Danang)
Discussant: Nhung Thị Phan (University of Economics - The University of Danang)
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10:40-11:00
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Understanding The Impact of Fear of Missing Out on Gen Z’s Intention to Visit Ecotourism Sites in Da Nang: A Theory of Planned Behavior Approach
Authors: Nhung Thi Phan, Huy Van Le, Sanh Duc Ngo, Huong Minh Trinh (University of Economics - The University of Danang)
Discussant: Trương Tran Tram Anh (University of Economics - The University of Danang)
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11:00-11:20
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The Landscape of Virtual Reality Research in Tourism: A Systematic Literature Review
Authors: Nguyen Cao Lien Phuoc, Le Van Huy, Trương Tran Tram Anh (University of Economics - The University of Danang)
Discussant: Lieu Nguyen (Quy Nhon University)
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11:20-11:40
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Memorable Tourism Experiences and Their Influence on Place Attachment and Revisit Intention in Heritage Tourism: A Study of Hoi An.
Author: Lieu Nguyen (Quy Nhon University), Chuong Hong Pham (National Economics University)
Discussant: Phung Nam Phuong (University of Economics - The University of Danang)
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A2. International Business
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E202
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Chair: Dr. Nguyen Thi Thuy (University of Economics - The University of Danang)
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10:20-10:40
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Bribery in Business Negotiations: An Experimental Investigation
Authors: Hanh My Nguyen (University of Economics – The University of Danang), Ursula F. Ott, Thorsten Chmura (Nottingham Business School – Nottingham Trent University, UK)
Discussant: Lai Nam Tuan (Ho Chi Minh City University of Law)
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10:40-11:00
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Export Success in Vietnam Through Industry Export Orientation, Innovation, and Ownership Type
Author: Lai Nam Tuan (Ho Chi Minh City University of Law)
Discussant: Hoang Lan Le (National Economics University)
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11:00-11:20
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Research on The Relationship Between Foreign Exchange Rate and Interest Rate Differentials in Vietnam – Copula Approach
Authors: Hoang Lan Le, Duc Manh Hoang (National Economics University)
Discussant: Nguyen Tran Phuong (Academy of Policy and Development)
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11:20-11:40
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International Experiences in Construction Project Management Amidst Digital Transformation: Policy Proposals for Vietnam
Author: Nguyen Tran Phuong (Academy of Policy and Development)
Discussant: Hanh My Nguyen (University of Economics – The University of Danang)
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A3. Business Administration
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E204
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Chair: Assistant Professor Nguyen Tuong-Vy (National Taiwan University of Science and Technology)
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10:20-10:40
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The Influence of Internal Communication on Job Performance: The Mediating Role of Employee Happiness and Job Satisfaction
Authors: Trinh Phuong Ly (School of Economics and Management, Hanoi University of Science and Technology), Pham Thuy Hien (Widogame Joint Stock Company), Chloé Emma Patricia Leuillet (IUT Béziers, France)
Discussant: Nhi Dang (VN-UK Institute for Research and Executive Education – The University of Danang)
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10:40-11:00
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From Human Capital to SEI: The Sequential Mediation Role of Self-Efficacy and Attitude Among Vietnamese Youth
Author: Nhi Dang, Uyen Nguyen (VN-UK Institute for Research and Executive Education – The University of Danang)
Discussant: Thi My Hanh Huynh (University of Economics – The University of Danang)
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11:00-11:20
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A Study on The Relationship Between Job Crafting and Work Performance in The Banking Sector – The Mediating Role of Employee Engagement and Organizational Commitment
Authors: Thi My Hanh Huynh, Thi Anh Huyen Dinh, Thi Ngoc Anh Nguyen, Thi Truc Linh Tran, Duong Quynh Trang Tran, & Dac Anh Khiem Le (University of Economics – The University of Danang)
Discussant: Nguyen Ngoc Uyen Phuong (University of Economics - The University of Danang)
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11:20-11:40
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The Factors Affect Work-Life Balance for Lecturers: The Study At The University of Danang
Authors: Nguyen Van Long, Nguyen Ngoc Uyen Phuong (University of Economics - The University of Danang)
Discussant: Trinh Phuong Ly (School of Economics and Management, Hanoi University of Science and Technology)
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A4. Economics
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E205
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Chair: Dr. Nguyen Thi Thu Ha (University of Economics - The University of Danang)
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10:20-10:40
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The Relationship Between External Debt, Government Expenditure, and Economic Growth in Vietnam
Authors: Nguyen Anh Tru (Vietnam National University of Agriculture), Nguyen Van Minh (Viet-Hung Industrial University)
Discussant: Nguyen Thi Thu Ha (University of Economics - The University of Danang)
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10:40-11:00
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Harnessing Vietnam’s Demographic Dividend for Sustainable Development in The Digital Economy
Authors: Nguyen Thi Thu Ha, Nguyen Thi Hien (University of Economics - The University of Danang)
Discussant: Thai Thuy Tien (University of Economics Ho Chi Minh City)
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11:00-11:20
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The Economic Growth and Greenhouse Gas Emissions: Lessons From Vietnam and Singapore
Authors: Thai Thuy Tien, Nguyen to Huy, Truong Thi Hoang Oanh (University of Economics Ho Chi Minh City)
Discussant: : Phan Huy Tâm (University of Economics and Law - VNUHCM)
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11:20-11:40
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Intellectual Capital Efficiency and Firm Performance Evidence From Vietnam’s Manufacturing Sector
Authors: Phan Huy Tâm (University of Economics and Law - VNUHCM)
Discussant: Nguyen Anh Tru (Vietnam National University of Agriculture)
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A5. Law
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E301
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Chair: Dr. Pham Minh Thy Van (University of Economics - The University of Danang)
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10:20-10:40
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Taming Legislative Inflation: Comparative Insights and Effective Strategies
Author: Vu Minh Chau (FPT University, Hanoi; PhD Candidate at University of Law – Vietnam National University, Hanoi)
Discussant: Nguyen Ngoc Phuong Uyen (University of Economics – The University of Danang)
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10:40-11:00
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Completing The Legal Framework on Encouraging Enterprises to Access Green Credit in Vietnam
Authors: Le Dinh Quang Phuc, Nguyen Thi Khanh Van, Nguyen Ngoc Phuong Uyen (University of Economics – The University of Danang)
Discussant: Phan Đinh Nguyen (University of Law, Hue University)
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11:00-11:20
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Legal Framework for The Development of Renewable Energy to Adapt to Climate Change: Evaluating the Effectiveness of Policy Implementation and Measures to Enhance Attractiveness and Investment Support
Authors: Nguyen Son Ha, Trinh Tuan Anh, Phan Đinh Nguyen (University of Law, Hue University)
Discussant: Phan Minh Luu An (University of Economics – The University of Danang)
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11:20-11:40
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The Abuse of Dominant Market Position Through Algorithmic Pricing - Proposals for Vietnam’s Competition Laws
Authors: Le Thi Bich Thuy, Phan Minh Luu An (University of Economics – The University of Danang)
Discussant: Vu Minh Châu (FPT University, Hanoi; PhD Candidate at University of Law – Vietnam National University, Hanoi)
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A6. Business Administration
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E302
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Chairs: Associate Professor Nguyen Phuc Nguyen (University of Economics – The University of Danang)
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10:20-10:40
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Minor Incivility - Major Harm? Investigating The Relationship Between Workplace Incivility, Burnout, and Withdrawal Behaviors Among Employees in Vietnam’s Information Technology Industry
Authors: Phung Thi Phuoc An, Nguyen Thi Thu Hien, Nguyen Hoang Anh Tram, Thai My Quynh Mai, Nguyen Thi Thao Nhi (University of Economics – The University of Danang)
Discussant: Bao Quoc Truong-Dinh (University of Economics – The University of Danang)
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10:40-11:00
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When Words and Actions Don’t Match: How Corporate Hypocrisy Drives Different Forms of Employee Silence
Authors: Bao Quoc Truong-Dinh (University of Economics – The University of Danang), Uy Gia Huynh (University of Economics – The University of Danang), Duc-Nhan Nguyen Le (Vietnam Aviation Academy)
Discussant: Thai, H.S (National Taiwan University of Science and Technology)
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11:00-11:20
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Understanding the Paradoxical Effects of Challenge Stressors on Employee Self-Initiated Behaviors: A Self- Determination Theory Approach
Authors: Nguyen Tuong-Vy (National Taiwan University of Science and Technology), Shih, H. A. (National Cheng Kung University), Thai, H.S (National Taiwan University of Science and Technology)
Discussant: Truong Thi Phuong Anh (Vietnam Maritime University)
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11:20-11:40
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Linking Servant Leadership to Frugal Innovation: The Role of Corporate Social Responsibility and Perceived Organizational Support
Authors: Truong Thi Phuong Anh, Pham Ngoc Duy (Vietnam Maritime University)
Discussant: Phung Thi Phuoc An (University of Economics – The University of Danang)
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A7. Business Administration
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E303
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Chair: Dr. Dao Duy Minh (University of Economics, Hue University)
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10:20–10:40
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Solutions to Enhance Invetory Management Efficiency for Food and Beverage Operations: Case of Minh Toan Galaxy
Authors: Truong Duy Nhat Phuong, Nguyen Pham Anh Ngoc, Nguyen Ngoc Quynh Thi (University of Economics – The University of Danang)
Discussant: Nguyen, Thi Minh Chi (The universiy of Danang, Campus in Kon Tum)
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10:40–11:00
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Digital Technologies in Optimizing Port Supply Chains: Opportunities and Challenges in Da Nang, Vietnam
Authors: Nguyen, Thi Minh Chi, Le, Thi Hong Nghia (The universiy of Danang, Campus in Kon Tum)
Discussant: Tran Thuy Chi (Nha Trang University)
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11:00–11:20
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Supply Chain Integration for Sustainable Development in Vietnam's Shrimp Industry: Comparative Cases of Minh Phu and Thong Thuan
Author: Tran Thuy Chi (Nha Trang University)
Discussant: Thi Bich Thuy Nguyen, Phan Anh Thu Ho (University of Economics – The University of Danang)
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11:20–11:40
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The Roadmap Towards Circular Supply Chain Performance: The Role of Stakeholder Pressure, Digital Technology Adoption, Circular Supply Chain Practices and Circular Innovation Orientation
Authors: Thi Bich Thuy Nguyen, Phan Anh Thu Ho (University of Economics – The University of Danang)
Discussant: Truong Duy Nhat Phuong (University of Economics – The University of Danang)
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A8. International Business
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E304
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Chairs: Dr. Phung Nam Phuong (University of Economics – The University of Danang), Associate Professor Melvin Sarsale (Southern Leyte State University, Philippine)
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10:20–10:40
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The Impact of Economic Factors on FDI in Central Vietnam: Panel Data Analysis with ARDL Model
Authors: Do Ba Nha, Nguyen Thi Minh Khanh, Nguyen Quynh Nga (University of Economics - The University of Danang)
Discussant: Quan Hoang Nguyen Tran (Greenwich Vietnam, FPT University, Ha Noi)
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10:40–11:00
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A Pilot Study of Adhocracy and Hierarchy Cultures in Vietnamese Academic Libraries
Authors: Quan Hoang Nguyen Tran (Greenwich Vietnam, FPT University, Ha Noi)
Discussant: Phung Nam Phuong (University of Economics – The University of Danang)
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11:00–11:20
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Determinants of Vietnamese University Students’ Intention to Participate in Short-Term International Study Tours: Implications for Higher Education Institutions
Authors: Nguyen Thi My Hanh, Phung Nam Phuong (University of Economics – The University of Danang)
Discussant: Nguyen Thi Hoai Thuong (The University of Danang, University of Education)
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11:20–11:40
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Online Trade Dispute Resolution Mechanisms - International Experiences and Lessons for Vietnam
Authors: Nguyen Thi Hoai Thuong (The University of Danang, University of Education)
Discussant: Do Ba Nha (University of Economics - The University of Danang)
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A9. Business Administration
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E401
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Chair: Dr. Phan Hoang Long (University of Economics - The University of Danang)
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10:20–10:40
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How Symmetrical and Instant Internal Communication Shape Employee Experiences: A Communication Theory of Identity Perspective
Authors: Wu,Chu-Hsuan, Cheng,Yu-Chen, Do Thi Hong-Can, Nguyen Tuong-Vy (National Taiwan University of Science and Technology)
Discussant: Nguyen Thi Bich Thu, Tran Ngoc Quynh Trang (University of Economics – The University of Danang)
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10:40–11:00
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Individual and Social Characteristics of Generation Z Entering Labour Market: A Case Study of Students At University of Economics, The University of Da Nang
Authors: Vu Thi My Linh, Nguyen Thi Bich Thu, Tran Ngoc Quynh Trang (University of Economics – The University of Danang)
Discussant: Do Thi Hong-Can (National Taiwan University of Science and Technology)
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11:00–11:20
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Self-Targeted Leader Humor and Employee Voice: A Conservation of Resources Perspective
Authors: Nguyen Tuong-Vy (National Taiwan University of Science and Technology), Hsi-An Shih (National Cheng Kung University), Do Thi Hong-Can (National Taiwan University of Science and Technology)
Discussant: Chu-Hsuan Wu (National Taiwan University of Science and Technology)
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11:20–11:40
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Knowledge As A Resource: How The Alignment Between Self-Perception and Perceived Expectations Affects Employees' Knowledge-Related Behavior –– Perspectives From P-E Fit and Cor Theories
Authors: Pin-Rong Chiu (National Taiwan University of Science and Technology), Thuy-Na Thi Dinh (National Taiwan University of Science and Technology; University of Economics – The University of Danang), Nguyen Tuong-Vy, Chu-Hsuan Wu (National Taiwan University of Science and Technology)
Discussant: Cheng,Yu-Chen (National Taiwan University of Science and Technology)
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A10. Statistics - Informatics
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E402
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Chair: Dr. Hoang Thi Thanh Ha (University of Economics - The University of Danang)
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10:20–10:40
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Low Interest Rates Affect Business Performance
Authors: Truc Huynh Thi Thanh (Van Hien University)
Discussant: Vanloc Tran (University of Economics – The University of Danang)
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10:40–11:00
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ReAct Meets RAG: A Multi-Tool Vietnamese-English AI Agent for Natural Language Interaction in Computer Science Research
Authors: Vanloc Tran, Ngocquan Le, Minhhieu Bui (University of Economics – The University of Danang)
Discussant: Nguyen Thi Phuong Dung (VNU University of Economics and Business)
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11:00–11:20
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Experiences of Some Countries in Developing Online Training Services and Lessons for Vietnam
Authors: Nguyen Thi Phuong Dung (VNU University of Economics and Business)
Discussant: Phan Dinh Van (University of Economics – The University of Danang)
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11:20–11:40
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Applying Knowledge Graphs to Represent and Manage Undergraduate Programs
Authors: Phan Dinh Van (University of Economics – The University of Danang)
Discussant: Truc Huynh Thi Thanh (Van Hien University)
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A11. Statistics - Informatics
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E403
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Chair: Dr. Tran Hoang Hieu (University of Economics - The University of Danang)
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10:20–10:40
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A Hybrid CNN-SVM Model Augmented with Technical Indicators for Forecasting The Vietnam Stock Market Index
Authors: Minh-Chau Pham (AI Vietnam, University of Saskatchewan), Dieu-Thuy Vo-Thi (University of Economics – The University of Danang), Yen-Ngoc Vo-Thi (TP Bank), Quang-Tin Pham (University of Economics – The University of Danang)
Discussant: Vanloc Tran, Thuytrang Trinh (University of Economics – The University of Danang)
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10:40–11:00
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Enhancing Speech Recognition and Natural Language Processing Efficiency with Vietnamese Proverbs, Cultural Features, and Linguistic Nuances Using Advanced Transformer Models
Authors: Vanloc Tran, Thuytrang Trinh (University of Economics – The University of Danang)
Discussant: Nguyen Tan Thuan (University of Technology and Education – The University of Danang)
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11:00–11:20
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Design of A Smart Head Support Device for Early Stroke Warning Using IoT and Logistic Regression
Authors: Nguyen Tan Thuan (University of Technology and Education – The University of Danang), Tran Thi Thuy Trinh (University of Economics – The University of Danang)
Discussant: Bui Chu Bao Yen (Hanoi University)
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11:20–11:40
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Mitigating Cold-Start Issues in Personalized Skincare Recommendations: A Hybrid Multi-Modal Architecture with Explainable AI
Authors: Bui Quoc Khanh, Bui Chu Bao Yen (Hanoi University)
Discussant: Minh-Chau Pham (AI Vietnam, University of Saskatchewan)
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A12. E-Commerce
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E404
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Chair: Dr. Tran Ha Uyen Thi (University of Economics, Hue University)
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10:20–10:40
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Effect of Seamless Omnichannel Experience on Sustainable Fashion Consumption: A Mediated and Moderated Model
Authors: Truong Thi Hoang Oanh, Dang Le Duy, Phan Huu Luc (UEH Mekong, University of Economics Ho Chi Minh City)
Discussant: Nguyen Le Loc Tien (Viet Nam – UK Institute for Research and Executive Education, The University of Danang)
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10:40–11:00
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Ulterior Motives in Peer and Expert Supplementary Online Reviews and Consumers’ Perceived Deception
Authors: Nguyen Le Loc Tien, Truong Bao Ngoc, Bui Thien Phuoc (Viet Nam – UK Institute for Research and Executive Education, The University of Danang)
Discussant: Quang Bach Tran (Vinh University)
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11:00–11:20
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The Impact of Digital Leadership Style on Green Innovation in Agricultural Organizations in The North Central Region
Authors: Thi Minh Phuong Nguyen, Quang Bach Tran, Huy Cong Nguyen, Thi Thuy Quynh Nguyen, Dinh Viet Hoang Bui, Quoc Khai Nguyen (Vinh University)
Discussant: Nguyen Anh Khoa Dam (University of Economics – The University of Danang)
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11:20–11:40
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Seeing Through Audience Eyes: How Tiktok's Short-Form User-Generated Content Videos Ignite Destination Image and Spark Travel Intentions in The AI Era
Authors: Nguyen Anh Khoa Dam, Thi Diem Hua, Nguyen Thuc Dan Pham, Le Thuy Giang Nguyen, Thi Mai Hoa Huynh, Minh Sieu Le (University of Economics – The University of Danang)
Discussant: Truong Thi Hoang Oanh, Dang Le Duy, Phan Huu Luc (UEH Mekong, University of Economics Ho Chi Minh City)
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A13. Session Online
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Main Hall E
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Chair: Assistant Professor Tanyamat SrungBoonmee (Khon Kaen University)
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10:20–10:40
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Inertia or Aversion? Rethinking Risk and Routine Preferences in Thai Farmers’ Technology Adoption
Authors: Tanyamat SrungBoonmee (Khon Kaen University)
Discussant: Trương A Binh (Thu Dau Mot Univeristy)
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10:40–11:00
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Designing a Circular Economy-Oriented Accounting Model: Insights and Recommendations
Authors: Trương A Binh (Thu Dau Mot Univeristy)
Discussant: Tanyamat SrungBoonmee (Khon Kaen University)
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11:40-13:30
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Lunch Break
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Main Hall H
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13:30- 17:15
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Parallel Sessions (B)
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Building E
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14:50-15:10
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Tea Break
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Main Hall H
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B1. Tourism
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E101
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Chair: Associate Professor Chung-Jen Chien (Yuan Ze University)
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13:30-13:50
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Immersed and Returning: The Moderating Role of FoMO in The Link Between Event Attribute and Attendee Behavior
Authors: Hau PC, Ha BTK, Ha NM, Thu DM, Khoi HA, Trang TTU (University of Economics - The University of Danang)
Discussant: Nguyen Tran Bao Tran Vy (University of Economics - The University of Danang)
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13:50-14:10
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How Characteristics of Augmented Reality Technology Affect Tourists' Revisit Intention in 3D Museum Art in Paradise Danang
Authors: Nguyen Tran Bao Tran, Nguyen Thi Thanh Ngan, Hoang Thi Minh Hanh, Dang Thi Thuy Trang, Tran Thi Thu Ha, Nguyen Hong Dieu Linh, Nguyen Tuong Vy (University of Economics - The University of Danang)
Discussant: : Le Thanh An (University of Economics, Hue University)
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14:10-14:30
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The Impact of Covid-19 on Livelihoods of Tourism-Based Households Surrounding Phong Nha – Ke Bang National Park, Vietnam: A Gender Comparison
Author: Le Thanh An, Tran Minh Tri (University of Economics, Hue University)
Discussant: Pham Quang Khanh (Foreign Trade University)
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14:30-14:50
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The Nexus of Green Finance and Local Tourism: Mechanism, Impacts, and Policy Implications
Authors: Pham Quang Khanh, Vu Thi Huong Sac (Foreign Trade University)
Discussant: : Dang Thi Thanh Hien (National Dong Hwa University)
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Tea Break
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15:10-15:30
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The Role of Social Media and Cultural Intelligence in Enhancing Foreign Tourists’ Loyalty in Hue World Heritage Site
Authors: Dang Thi Thanh Hien, Le Hai Anh (National Dong Hwa University), Nguyen Ky Vien (National Chi Nan University; University of Economics – The University of Danang)
Discussant: Duong Thuy Tien (School of Hospitality and Tourism – Hue University)
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15:30-15:50
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Spiritual Tourism Activities in Hue City: A Case Study of Thien Mu Pagoda
Authors: Tran Kieu Trang, Duong Thuy Tien (School of Hospitality and Tourism – Hue University)
Discussant: Truong Bao Ngoc (VN-UK Institute for Research and Executive Education – The University of Danang)
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15:50-16:10
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Green Human Resource Management and Employer Branding in Luxury Hospitality: The Mediating Role of Corporate Environmental Sustainability and Corporate Social Sustainability in Vietnam
Authors: Truong Bao Ngoc, Nguyen Le Loc Tien, Nguyen Thi Nguyet Minh (VN-UK Institute for Research and Executive Education – The University of Danang)
Discussant: Tran Thi Ai Cam (Nha Trang University)
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16:10-16:30
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Night Tourism Products and Staff Impact on Tourists' Satisfaction and Return Intentions
Authors: Tran Thi Ai Cam (Nha Trang University)
Discussant: Son-Tung Nguyen (University of Economics - The University of Danang)
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16:30-16:50
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Unlocking Tourist Intentions Through Smart Tourism Technology and Memorable Experiences: A Da Nang Case Study
Authors: Anh-Thu Thi Vo, Bich-Thuy Thi Nguyen, Hoai-Thuong Thi Pham, Son-Tung Nguyen (University of Economics - The University of Danang)
Discussant: Trang TTU (University of Economics - The University of Danang)
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B2. International Business
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E202
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Chair: Associate Professor Bogdana Neamtu (Babes Bolyai University, Romania)
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13:30-13:50
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App-based Ride-hailing Usage: How Users Trade Off Between Benefits and Privacy? – A Cross-national Study Integrated ECM, Self-determination and Privacy Calculus Theory
Authors: My Linh Le, Quynh Anh Van Nhu, Yen Nhi Nguyen Nguyen, Thuy Hien Dinh, Phuong Thuy Ngo Thi (University of Economics – The University of Danang)
Discussant: Bui Huynh Nguyen (University of Economics - The University of Danang)
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13:50-14:10
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A One-stop Overview of The Trends and Evolution of Literature on Free Trade Zones and Employment Opportunities: A Bibliometric Analysis
Authors: Duong Thi Mo, Tran Ngoc Quynh Trang, Tran Thi Lan Trinh, Nguyen Ho Thanh Dat (University of Economics - The University of Danang)
Discussant: Pham Thi Be Loan (University of Economics – The University of Danang)
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14:10-14:30
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Bridging Norms and Anticipated Emotions: An Extended Nam Approach to Behavioral Intentions Towards Fair Trade Products in Vietnam
Authors: Pham Thi Be Loan, Tang Khanh Vy, Le Minh Quan, Nguyen Thi Anh Tu, Dang Nguyen Ngoc My (University of Economics – The University of Danang)
Discussant: Duong Thi Mo (University of Economics - The University of Danang)
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14:30-14:50
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Using Qualitative Comparative Analysis in Determining The Impact of Country-Level Factors on MNEs’ Successful Implementation of Green Initiatives
Authors: Bui Huynh Nguyen, Truong Mai Thuc Nhi, Hoang Truong Phuong Dieu, Nguyen Le Ngoc Han, Nguyen Thi Nhat Nguyen (University of Economics - The University of Danang)
Discussant: My Linh Le (University of Economics – The University of Danang)
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Tea Break
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15:10-15:30
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The Influence of Artificial Intelligence Adoption on Workforce Productivity in Vietnam E-Commerce Enterprises
Author: Duc Tran Trong, Trang Nguyen Thi Huyen, Duyen Le Khanh, Minh Nguyen Tuan , Phuc Nguyen Huu Hoang, Tham Dinh Thi Hong (National Economics University)
Discussant: Nguyen Minh Phuong (Thuongmai University)
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15:30-15:50
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Optimizing Customer Lifetime Value in Omnichannel Retail: An Integrated Model of CLV, Artificial Intelligence, and Dynamic Brand Loyalty Index (d-BLI)
Authors: Nguyen Minh Phuong (Thuongmai University)
Discussant: Duyen Le Khanh (National Economics University)
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15:50-16:10
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Factors Influencing Da Nang Students’ Intention to Study Abroad
Authors: Nguyen Tran Hai Nam, Hoang Binh Minh, Nguyen Hanh Minh, Tran Dinh Manh, Pham Quang Tin (University of Economics - The University of Danang)
Discussant: Bui Huynh Nguyen (University of Economics - The University of Danang)
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B3. International Business
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E204
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Chair: Dr. Pham Thi Be Loan (University of Economics - The University of Danang)
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13:30-13:50
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The ASEAN Economic Community: Insights from a Bibliometric Review
Authors: Melvin Sarsale (Southern Leyte State University)
Discussant: : Tran Nhu Y (University of Economics - The University of Danang)
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13:50-14:10
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The Impact of Green Logistics on Economic Growth in RCEP Countries: A Mediating Role of International Trade
Authors: Tran Nhu Y, Nguyen Thanh Minh Huyen, Doan Thi Thuy Nhung, Pham Thi Anh Duong, Pham Ho Ha Tram (University of Economics - The University of Danang)
Discussant: Ho Le Phuong Nhu (University of Economics - The University of Danang)
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14:10-14:30
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Electricity Sector Characteristics, Trade Openness, and Economic Growth: A Cross-National Empirical Study of 21 APEC Economies
Authors: Ho Le Phuong Nhu, Nguyen Hiep (University of Economics - The University of Danang)
Discussant: Thuy-Hang Nguyen (University of Economics - The University of Danang)
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14:30-14:50
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Southeast Asia Ports' Productivity with The Malmquist Productivity Index
Authors: Thien-Vu Tran (Korea-Vietnam University of Information and Communication Technology – The University of Danang), Thuy-Hang Nguyen (University of Economics - The University of Danang)
Discussant: Le Phuong Thao (University of Economics - The University of Danang)
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Tea Break
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15:10-15:30
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Assessing Consumer Willingness to Share Economic Responsibility for E-Waste Reverse Logistics: A Cross-Cultural Study
Authors: Huynh Thi Dieu Linh, Truong Thi Phuong Nhi, Nguyen Lan Phuong, Phan Le Ha My, Le Phuong Thao (University of Economics - The University of Danang)
Discussant: Truong Duy Nhat Phuong (University of Economics - The University of Danang)
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15:30-15:50
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Social Capital As A Substitute or Complement? A Comparative Study of PMS in High vs. Low Trust SME Environments in Vietnam
Authors: Doan Thi Lien Huong, Truong Duy Nhat Phuong (University of Economics - The University of Danang)
Discussant: Tran Nhat Minh (International University – Vietnam National University, Ho Chi Minh City)
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15:50-16:10
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The Impact of Customer Perceptions of Digital Banking on Financial Service Adoption: A Study of Blue-Collar Workers in Vietnam
Authors: Tran Nhat Minh, Thanh Truc Dao (International University – Vietnam National University, Ho Chi Minh City)
Discussant: Melvin Sarsale (Southern Leyte State University)
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B4. Economics
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E205
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Chair: Dr. Tran Dang Nhan (University of Economics - The University of Danang)
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13:30-13:50
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The Impact of Renewable Energy and Green Economic Growth on CO2 Emissions in Vietnam: Quantitative Analysis and Policy Implications Toward Net Zero
Authors: Dang Thi to Nhu, Nguyen Ngoc Bao Chi, Nguyen Diep Y, Van Thi Kieu Oanh, Huynh Bui Hieu Thuan, Hoang Quynh Anh (University of Economics - The University of Danang)
Discussant: Nguyen Anh Phong (University of Economics and Law)
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13:50-14:10
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Impact of Tax Competition on Firm Performance of Local Enterprises in Vietnam
Authors: Nguyen Ngoc Hieu, Nguyen Anh Phong (University of Economics and Law)
Discussant: Dang Thi to Nhu (University of Economics - The University of Danang)
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14:10-14:30
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A Bibliometric Exploration of Inclusive Green Growth: Unveiling Trends, Insights, and Future Directions
Authors: Nguyen Doan Doan Trang, Hoang Van Hai, Le Van Huy (University of Economics - The University of Danang)
Discussant: Ho Bach Thu Nguyen (Duy Tan University)
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14:30-14:50
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Between Dream and Doubt: A Reflexive Thematic Analysis of Real Estate Sentiment in Da Nang
Authors: Nguyen The Quang, Ho Bach Thu Nguyen, Nguyen Thai Ha (Duy Tan University)
Discussant: Hoang Van Hai (University of Economics - The University of Danang)
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Tea Break
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15:10-15:30
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Reducing CO2 Emissions From Investment Activities for Sustainable Development in Vietnam
Authors: Nguyen Huu Nguyen Xuan (University of Economics - The University of Danang)
Discussant: Tran Thi Hoang Yen (University of Economics - The University of Danang)
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15:30-15:50
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Time-varying Relationship Between CO₂ Emissions, Technological Innovation, Renewable and Non-renewable Energy Consumption, and Economic Growth in Vietnam: An Application of Wavelet Tools
Authors: Tran Thi Hoang Yen, Pham Thi Thu Thuy (University of Economics - The University of Danang)
Discussant: Nguyen Huu Nguyen Xuan (University of Economics - The University of Danang)
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15:50-16:10
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Does Migration Contribute To Income Diversification? Exploring The Case of Vietnamese Households
Authors: Nguyen Thi Phuong Thao, Tran Thi Thuy Ngoc, Tran Thi Hoang Yen (University of Economics - The University of Danang)
Discussant: Nguyen Thi Minh Khanh (University of Economics – The University of Danang)
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16:10-16:30
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Green Jobs and the Labor Shift Towards Green Industries in Vietnam: Current Situation and Policy Implications
Authors: Nguyen Thi Thu Ha, Nguyen Thi Minh Khanh (University of Economics – The University of Danang)
Discussant: Tran Thi Hoang Yen (University of Economics - The University of Danang)
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B5. Law
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E301
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Chair: Associate Professor Tran Thang Long (Ho Chi Minh City University of Law)
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13:30-13:50
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Models of Disability in The World - Suggestions for Vietnamese Law
Authors: Tran Nguyen Quang Ha (University of Economics and Law; Vietnam National University Ho Chi Minh City; Nguyen Tat Thanh University)
Discussant: Duong Thi Yen Nhi (University of Economics - The University of Danang)
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13:50-14:10
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Law on Human Rights in Business Activities: Sustainable Development Trends and Reference Values for Vietnam
Authors: Nguyen Manh Tuan (University of Hai Duong; PhD Candidate, University of Law, Vietnam National University, Hanoi)
Discussant: Tran Nguyen Quang Ha (University of Economics and Law; Vietnam National University Ho Chi Minh City; Nguyen Tat Thanh University)
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14:10-14:30
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Digital Assets in The International Investment Legal Framework: Challenges and Solutions for Vietnam
Authors: Tran Thang Long (Ho Chi Minh City University of Law)
Discussant: Nguyen Manh Tuan (University of Hai Duong; PhD Candidate, University of Law, Vietnam National University, Hanoi)
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14:30-14:50
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Improving Legal Frameworks for The Circular Economy in The Field of Land Allocation in Vietnam
Author: Dao Thi Nhung, Duong Thi Yen Nhi (University of Economics - The University of Danang)
Discussant: Tran Le Trong Van (University of Economics and Law, Ho Chi Minh City; Vietnam National University, Ho Chi Minh City)
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Tea Break
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15:10-15:30
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Legal Aspects of Integrated Coastal Zone Management (ICZM): The Implementation Process in Da Nang From The Perspective of International Investment Law
Authors: Quoc Hieu Nguyen (Vietnam National University, Hanoi)
Discussant: Tran Thang Long (Ho Chi Minh City University of Law)
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15:30-15:50
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Initial Coin Offering - International Legal Experiences and Lessons For Vietnam
Authors: Nguyen Hoang Duy Linh, Nguyen Thi Thao Nguyen, Le Thi Thao Linh, Dinh Duc Hung (University of Economics - The University of Danang)
Discussant: Nguyen Huu Phuc (University of Economics - The University of Danang)
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15:50-16:10
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Artificial Intelligence in Taxation in Vietnam: Paving the Way for a Modern and Efficient Tax System
Authors: Nguyen The Duc Tam, Tran Le Trong Van (University of Economics and Law, Ho Chi Minh City; Vietnam National University, Ho Chi Minh City)
Discussant: Nguyen Hoang Duy Linh (University of Economics - The University of Danang)
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16:10-16:30
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Exemption From Legal Liability for Breach of Real Estate Business Contract Obligation Due To Compliance With Competent State Authority’s Decisions—What Is The Legal Solution for Sustainable Development of The Real Estate Market?
Authors: Le Van Cao, Hoang Thi Thuy Quynh, Ho Thi Thuong, Bui Tran Thuy Vy
Discussant: Nguyen Anh Quan (University of Economics - The University of Danang)
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16:30-16:50
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Refining The Legal Framework for eKYC: EU and UAE Experiences and Recommendations for Vietnam
Authors: Do Tran Ha Linh, Nguyen Anh Quan, Do Le Van To, Nguyen Dieu Thao, Truong Van Hai, Nguyen Thi Tra My (University of Economics - The University of Danang)
Discussant: Bui Tran Thuy Vy
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16:50-17h10
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Toward a Risk-Based Framework for Platform Data Liability in Vietnam: Comparative Lessons From the GDPR and DSA
Authors: Nguyen Huu Phuc (University of Economics - The University of Danang)
Discussant: Quoc Hieu Nguyen (Vietnam National University, Hanoi)
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B6. Law
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E404
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Chair: Dr. Vo Cong Khoi (Institute of Politics Region III)
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13:30-13:50
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Sustainable Development of Real Estate Business Operations From The Perspective of Enforcing Real Estate Enterprises to Comply with Contractual Obligations Towards Customers.
Authors: Le Van Cao, Hoang Tran Ngoc Anh, Bui Tran Thuy Vy
Discussant: Vo Cong Khoi (Institute of Politics Region III)
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13:50-14:10
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Evaluation of The Compatibility of Vietnamese Laws on Compensation for Trademark Infringement with New Generation Free Trade Agreements and Recommendations for Improvement
Authors: Le Thi Ngoc Tram (PhD Student, University of Law, Hue University)
Discussant: Nguyen Khac Huy (University of Economics - The University of Danang)
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14:10-14:30
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Enforcement of Intellectual Property Rights for Trademarks in The Context of Implementing The Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP)
Authors: Nguyen Thanh Tung (University of Law, Hue University)
Discussant: Bui Tran Thuy Vy
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14:30-14:50
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Improving The Legal Framework for Digital Assets in Vietnam
Authors: Vo Cong Khoi (Institute of Politics Region III)
Discussant: Le Thi Ngoc Tram (PhD Student, University of Law, Hue University)
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Tea Break
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15:10-15:30
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Towards Sustainable Fisheries: The Issuance of Statement of Catch - Practical Experiences in Vietnam and Recommendations
Authors: Nguyen Hoang Duy Linh, Pham Minh Thy Van, Bui Tran Thuy Duyen, Nguyen Khac Huy (University of Economics - The University of Danang)
Discussant: Phan Dinh Nguyen (University of Law, Hue University)
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15:30-15:50
|
AI Derivative Works and Liability
Authors: Huynh Phan Nhu Ngoc (Lac Hong University), Nguyen Ngoc Phuong Dinh (University of Economics Ho Chi Minh City)
Discussant: Tran Thi Phuong Thao (Danang College of Economics–Planning, Ministry of Finance)
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15:50-16:10
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Legal Framework and the Current Status of The Application of Technological Measures in Resolving Commercial Disputes Through Online Mediation in Vietnam
Authors: Nguyen Son Ha, Trinh Tuan Anh, Phan Dinh Nguyen (University of Law, Hue University)
Discussant: Huynh Phan Nhu Ngoc (Lac Hong University)
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16:10-16:30
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Sandbox Framework to Regulate Digital Assets in the Context of Vietnam
Authors: Tran Thi Sau (University of Economics – The University of Danang), Tran Thi Phuong Thao (Danang College of Economics–Planning, Ministry of Finance)
Discussant: Le Thi Hoang Minh (PhD Candidate at University of Law – Vietnam National University, Hanoi; University of Economics - The University of Danang)
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16:30-16:50
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Perfecting the Law on Coordination in Handling of Assets in Civil Judgment Enforcement
Authors: Tran Trung (University of Economics - The University of Danang)
Discussant: Tran Thi Phuong Thao (Danang College of Economics–Planning, Ministry of Finance)
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16:50-17h10
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The Impact of Digital Transformation on the Right to Health and Implications to Vietnam
Authors: Le Thi Hoang Minh (PhD Candidate at University of Law – Vietnam National University, Hanoi; University of Economics - The University of Danang); Mai Van Anh (University of Economics - The University of Danang)
Discussant: Nguyen Hoang Duy Linh (University of Economics - The University of Danang)
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B7. Marketing
|
E302
|
|
|
Chairs: Associate Professor Liang Haw Yi (National Taiwan University of Science and Technology), Dr. Sumeet Lal (Hiroshima University)
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13:30–13:50
|
Investigating the Impact of Tiktok and Social Media Influencer on Visit Intention: Insights From Vietnamese Generation Z
Authors: Nguyen Dang Khoa (University of Economics Ho Chi Minh City, Mekong Campus), Nguyen Anh Thu (Budapest Metropolitan University, Hungary)
Discussant: Thi Khue Thu Ngo (University of Economics – The University of Danang)
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13:50–14:10
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Deconstructing BNPL: The Role of Social Influence in Fostering Impulse Buying Among Gen Z Consumers
Authors: Nguyen Dang Khoa, Phan Huu Luc, Tran Hai Dang, Trinh Hong Tran, Nguyen Ngoc Minh Huyen (University of Economics Ho Chi Minh City, UEH Mekong)
Discussant: Dinh Thi Le Tram, Tran Thi Khanh Chi (University of Economics – The University of Danang)
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14:10–14:30
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A Research on Gen Z’s Online Grocery Shopping Intention in Da Nang: Integrating UTAUT2 withTrust and Perceived Risk
Authors: Le Thi Minh Hang, Nguyen Thi Hanh, Nguyen Thi Thanh Thuy, Dang Minh Thao, Huynh Thi Tinh, Tran Kiem Tung (University of Economics – The University of Danang)
Discussant: Anh Nguyen (Viet Nam – UK Institute for Research and Executive Education, The University of Danang)
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14:30–14:50
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Senses in Motion: Leveraging Sensory Marketing to Enhance Vietnamese Customer Satisfaction and Reuse Intention for Green Automobiles
Authors: Thi Khue Thu Ngo, Hoang Lan Uyen Duong, Nguyen Thi Thanh Nga, Mai Nguyen Cong Phuc, Hoang Thi Quynh Anh, Mai Hua Tung Khanh (University of Economics – The University of Danang)
Discussant: Tran Kiem Tung (University of Economics – The University of Danang)
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Tea Break
|
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15:10–15:30
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The Impact of AI-Based Personalized Product Recommendations on Consumer Attitudes and Purchase Intention in Vietnamese E-Commerce
Authors: Ngo Pham Uyen Vy, Nguyen Thai Ha (Duy Tan University)
Discussant: Anh Nguyen (Viet Nam – UK Institute for Research and Executive Education, The University of Danang)
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15:30–15:50
|
Advertisement or Promotion? An Investigation on Customer’s Purchasing Behavior Toward OCOP Products
Authors: Vo Quang Tri, Duong Thi Lien Ha, Dinh Thi Le Tram, Tran Thi Khanh Chi (University of Economics – The University of Danang)
Discussant Le Thi Bich Ngoc (University of Economics – The University of Danang)
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15:50–16:10
|
Examining The Impact of Utilitarian and Hedonic Benefits on Intention to Use Self-Service Technologies in Shopping Malls: A Second-Order Construct Perspective
Authors: Anh Nguyen, Hanh Le (Viet Nam – UK Institute for Research and Executive Education, The University of Danang)
Discussant: Lam Bao Anh (Industrial University of Ho Chi Minh City)
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16:10–16:30
|
What Drives Consumers in Cooperative Consumption: An Exploratory Study of Extrinsic and Intrinsic Motivations in Viet Nam Sharing Economy
Authors: Le Thi Bich Ngoc, Pham Thi Yen Nhi, Nguyen Thi Viet Bac, Le Nu Quynh Giang, Hoang Tien Tai (University of Economics – The University of Danang)
Discussant: Quyen Phu Thi Phan (University of Economics – The University of Danang)
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16:30–16:50
|
The Connection Among Workplace Physical Design, Employee Health, and Job Performance – Gen Z employee context
Authors: Tram Bao Le (International University, Vietnam National University), Tri Minh Nguyen (Ho Chi Minh City University of Economics and Finance), Quyen Phu Thi Phan (University of Economics – The University of Danang), Nhat Tan Pham (International University, Vietnam National University)
Discussant: Ngo Pham Uyen Vy (Duy Tan University)
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16:50-17:10
|
Leveraging Green Digital Marketing For Sustainable Business Growth In The Digital Era
Authors: Lam Bao Anh (Industrial University of Ho Chi Minh City)
Discussant: Le Thi Bich Ngoc (University of Economics – The University of Danang)
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|
B8. Marketing
|
E303
|
|
|
Chairs: Dr. Ngo Thi Khue Thu (University of Economics – The University of Danang), Professor Ralf Schellhase (Darmstadt University of Applied Sciences, Germany)
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|
13:30–13:50
|
Exploring What Keeps Consumers Coming Back: A Study on Organic Food Repurchase Intentions
Authors: Thao-Diep Tran Thi, Phu-Quyen Phan Thi (University of Economics – The University of Danang)
Discussant: Siew-Chin Wong (Tunku Abdul Rahman University of Management and technology)
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13:50–14:10
|
Brand Trust in The Digital Era: Integrating Artificial Intelligence and ESG to Foster Sustainable Consumer Loyalty in Vietnam
Authors: Vu Xuan Truong (Thuongmai University)
Discussant: Nguyen Ngoc Quynh Nhu (University of Economics, The University of Danang)
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14:10–14:30
|
The Hunger Games: Activating Cognitive and Normative Influences to Combat Food Waste in Vietnamese Consumer Society
Authors: Phuong Thao Nguyen, Nguyen Thuy Duong, Nguyen Ngoc Quynh Nhu, Ngo Thi Linh Chi, Nguyen Thi Yen Nhi (University of Economics, The University of Danang)
Discussant: Vu Xuan Truong (Thuongmai University)
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14:30–14:50
|
From Cash to Click: Exploring Gen X's Leap Into Cashless Payment
Authors: Siew-Chin Wong, Dai-Chuen Teh, Bo-Yuan Ng, Zhi-Hao Chaw Ng, Kwok-Yuan Loh (Tunku Abdul Rahman University of Management and technology)
Discussant: Thao-Diep Tran Thi, Phu-Quyen Phan Thi (University of Economics – The University of Danang)
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Tea Break
|
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15:10–15:30
|
Right Pressure, Real Diamond? Decoding The Hidden Forces and Ideals Shaping Beauty Motivation in Vietnam
Authors: Van-Anh T. Truong, Nguyen Thi Thanh Hoai (University of Economics – The University of Danang)
Discussant: Hoang Ha (University of Economics – The University of Danang; Local Environment & Management Analysis, Urban and Environmental Engineering (UEE), University of Liège)
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15:30–15:50
|
The Effects of Celebrity Endorsements, Impulsive Buying, and Educational Level in The Food E-Commerce Sector
Authors: Bui Thi Cam Tu, Truong Thi Hoang Oanh, Pham Mai Bao Ngoc, Nguyen to Huy (UEH Mekong, University of Economics Ho Chi Minh City)
Discussant: Thi Phuong Anh Hoang (University of Economics – The University of Danang)
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15:50–16:10
|
From Tradition to Technology Acceptance: What Influences Vietnamese’s Behavioral Intention to Use Online Grocery Shopping Services for Fresh and Perishable Food?
Authors: Van-Anh T. Truong, Dang Thi Thuy Linh (University of Economics – The University of Danang)
Discussant: Bui Thi Cam Tu (UEH Mekong, University of Economics Ho Chi Minh City)
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16:10–16:30
|
What Builds Loyalty Online? Investigating the Power of Trust and Satisfaction in Vietnam’s online shopping platforms
Authors: Hoang Ha (University of Economics – The University of Danang; Local Environment & Management Analysis, Urban and Environmental Engineering (UEE), University of Liège), Dinh Quoc Thai Bao, Doan Hung Thinh, Tan Thanh Truc, Tran Kiem Tung (University of Economics – The University of Danang)
Discussant: Van-Anh T. Truong (University of Economics – The University of Danang)
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16:30-16:50
|
Emotional Dynamics and Purchase Intentions: A Cognitive Dissonance Perspective on Annoying Digital Advertising
Authors: Thi Minh Tam Nguyen, Thi Phuong Anh Hoang (University of Economics – The University of Danang)
Discussant: Nguyen Thi Thanh Thuy (Ho Chi Minh City University of Technology and Education)
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16:50-17:10
|
Factors Influencing Attitudes Toward Online Group Buying: The Moderating Effect of Attention to Social Comparison Information
Authors: Nguyen Thi Thanh Thuy (Ho Chi Minh City University of Technology and Education)
Discussant: Van-Anh T. Truong, Nguyen Thi Thanh Hoai (University of Economics – The University of Danang)
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B9. Finance - Banking
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E304
|
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Chair: Associate Professor Dien Giau Bui (Yuan Ze University)
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13:30–13:50
|
Advancing Digital-Only Banks in Vietnam: A Catalyst for Financial Inclusion
Authors: Nguyen Dang Khoa, Phan Minh Bao An (University of Economics Ho Chi Minh City, UEH Mekong)
Discussant: Pham Thi Ngoc Dung (University of Economics Ho Chi Minh City)
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13:50–14:10
|
Mean-Variance Portfolio Optimization Using Deep Learning: Evidence From VN100 Stocks
Authors: Minh Duc Nguyen (University of Economics, Hue University)
Discussant: Tan Thanh Nguyen (Banking Academy of Vietnam)
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14:10–14:30
|
A CRISP-DM-Based Machine Learning Framework for Term Deposit Prediction Using Weight of Evidence Transformation
Authors: Tan Thanh Nguyen (Banking Academy of Vietnam)
Discussant: Phan Minh Bao An (University of Economics Ho Chi Minh City, UEH Mekong)
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14:30–14:50
|
Hacktivism and Stock Performance: The Effect of Cyber-Attacks on Fintech Companies
Authors: Pham Thi Ngoc Dung (University of Economics Ho Chi Minh City)
Discussant: Minh Duc Nguyen (University of Economics, Hue University)
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Tea Break
|
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15:10–15:30
|
Examining The Relationship Between Sectoral FDI and CO₂ Emissions: Evidence From Vietnam
Authors: Nguyen Tan Danh (University of Economics – The University of Danang)
Discussant: Catherine Garcia (Southern Leyte State University)
|
|
|
15:30–15:50
|
The Role of Green Bonds in Promoting Sustainable Finance: Overview and Analysis of Practical Experience
Authors: Nghiem Xuan Khoat (Vietnam – Hungary Industrial University)
Discussant: Ria Micate (Southern Leyte State University)
|
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15:50–16:10
|
Determinants of Digital Financial Literacy (DFL) Acquisition in Japan
Authors: Sumeet Lal, Aliyu Ali Bawalle, Mostafa Saidur Rahim Khan, Yoshihiko Kadoy (Hiroshima University)
Discussant: Nguyen Tan Danh (University of Economics – The University of Danang)
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16:10–16:30
|
Linking Financial Literacy and Financial Performance: A Q-study Among Women-led Organizations in The Philippines
Authors: Ria Micate, Marlou Jennifer Arquiza, Antonia Salamat, Jonel Jolejole, Alnen Abenoja, Melvin Sarsale (Southern Leyte State University)
Discussant: Sumeet Lal (Hiroshima University)
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16:30–16:50
|
Unveiling the plight of rural banks during the pandemic using a single case study
Authors: Catherine Garcia, Dolly Hinayon, Cionelyn De Jose (Southern Leyte State University)
Discussant: Nghiem Xuan Khoat (Vietnam – Hungary Industrial University)
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B10. E-Commerce
|
E401
|
|
|
Chairs: Dr. Nguyen Thi Minh Tam (University of Economics - The University of Danang), Associate Professor Siew-Chin Wong (Tunku Abdul Rahman University of Management and Technology)
|
|
|
13:30–13:50
|
Determinants of Behavioural Intention Toward Chatbot Adoption for Customer Relationship Management (CRM) Among Organizational Users in Vietnam
Authors: Anh Nguyen, Huy Ly (VN-UK Institute for Research and Executive Education – The University of Danang)
Discussant: Nguyen Thi Dieu Linh, Le Thi Phuong Thảo (University of Economics, Hue University)
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|
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13:50–14:10
|
Adoption of Artificial Intelligence in Vietnamese SMEs Using An Integrated TAM-TOE Model
Authors: Tran Thi Hong Nhung, Trieu Le Gia Khanh (VN-UK Institute for Research and Executive Education – The University of Danang)
Discussant: Le Thi Kieu Van (Van Hien University)
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|
14:10–14:30
|
Blockchain Technology and Its Legal Implications for International Business Transactions: From Vietnamese Perspectives
Authors: Le Thi Kieu Van, Pham Chau Anh Chi, Pham Thanh Anh (Van Hien University)
Discussant: Anh Nguyen (VN-UK Institute for Research and Executive Education – The University of Danang)
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|
|
14:30–14:50
|
Digital Transformation in SMEs: A Case Study of Woman-Owned Enterprises in Hue City
Authors: Nguyen Thi Dieu Linh, Le Thi Phuong Thảo (University of Economics, Hue University)
Discussant: Tran Thi Hong Nhung (VN-UK Institute for Research and Executive Education – The University of Danang)
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Tea Break
|
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15:10–15:30
|
From Knowledge to Sustainability: Thematic Evolution in Digital Transformation Research
Authors: Chinh Nguyen Vinh, Nguyen Bui Huynh, Thu Nguyen Thi, Hien Duong Thuy, Diem Nguyen Phuong (University of Economics - The University of Danang)
Discussant: Chau Thi Da Huong, Le Dien Tuan (University of Economics – The University of Danang)
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15:30–15:50
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The Imperative of Retrieval Augmented Generation (RAG) for ESG Compliance and Financial Regulation: A Qualitative Thematic Analysis of The Research Landscape
Authors: N. Long Ha, S. Huong Do, Quan Truong Tan Le (University of Economics, Hue University), Van Phuc (Foreign Trade University)
Discussant: Nhan Tran-Danh (Faculty of E-Commerce, University of Economics – The University of Danang)
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15:50–16:10
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Cross-Border E-Commerce in Vietnam: Navigating Trade Tensions and Regulations
Authors: Huong Quynh Vu (Diamond Brand Institute), Anh-Thu Phan Ho (University of Economics – The University of Danang), Chi Uyen Tran (Swiss Institute Management & Innovation), Tung Thanh Tran (Cuu Long University), Bao-Anh Ngoc Phan (Tay Do University), Le Thu Trang (University of Social Sciences and Humanities – Vietnam National University, Hanoi)
Discussant: Nguyen Bui Huynh (University of Economics - The University of Danang)
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16:10–16:30
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From Black-Box to Glass-Box: Explainable Deep Learning for Credit Risk Prediction
Authors: Chau Thi Da Huong, Le Dien Tuan (University of Economics – The University of Danang)
Discussant: N. Long Ha (University of Economics, Hue University)
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16:30–16:50
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The Impact of Positive Technology Readiness Traits and Trait Curiosity on Generative AI Adoption for Learning Purpose: An Empirical Study in Vietnamese Context
Authors: Ha Tran-Thi-Phuong (Faculty of Marketing, University of Economics – The University of Danang), Nhan Tran-Danh (Faculty of E-Commerce, University of Economics – The University of Danang), Thi Dinh-Thi (Faculty of Tourism, Danang Architecture University), Ngan Nguyen-Kim (Faculty of E-Commerce, University of Economics – The University of Danang)
Discussant: Anh-Thu Phan Ho (University of Economics – The University of Danang)
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B11. Business Administration
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E402
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Chair: Professor Tsang Seng Su (National Taiwan University of Science and Technology)
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13:30–13:50
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Factors Affecting Internal Audit Quality Reduction Behaviour – The Moderating Role of Resilience
Authors: Tien Vo, Thuyen Nguyen (VN-UK Institute for Research and Executive Education – The University of Danang)
Discussant: Tran Ha Uyen Thi (University of Economics, Hue University)
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13:50–14:10
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Developing The Employer Value Proposition: A Process Perspective
Authors: Le Viet Bao Hung (Four Points by Sheraton Danang), Truong Tran Tram Anh (University of Economics – The University of Danang)
Discussant: Le Thi Phuong Thanh (University of Economics, Hue University)
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14:10–14:30
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Barriers to Adopting Social Sustainability Practices Among Vietnamese Handicraft Organizations
Authors: Tran Ha Uyen Thi, Nguyen Khac Hoan (University of Economics, Hue University)
Discussant: Thuyen Nguyen (VN-UK Institute for Research and Executive Education – The University of Danang)
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14:30–14:50
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Developing A Green Logistics Practices Scale: Case Studies in Logistics Services Enterprises
Authors: Le Thi Phuong Thanh, Le Thi Phuong Thao, Tong Viet Bao Hoang, Nguyen Thi Dieu Linh (University of Economics, Hue University)
Discussant: Truong Tran Tram Anh (University of Economics – The University of Danang)
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Tea Break
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15:10–15:30
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The Role of Digital Competencies in Students’ Intention to Use CHATGPT in Higher Education: Empirical Evidence From Vietnam
Authors: Vo Thi Xuan Quynh, Nguyen Thi My Ngoc, Ho Thi Anh Thu, Nguyen Thi Dung, Ngo Xuan Thuy, Hoang Van Hai (University of Economics – The University of Danang)
Discussant: Nguyen Ngoc Uyen Phuong (University of Economics – The University of Danang)
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15:30–15:50
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What Shapes The Adoption of Smart City Technologies of Students in The University of Economics, University of Danang? A DOI Approach
Authors: Nguyen Ngoc Uyen Phuong, Thi Minh Thu Ngo, Ho Thanh Dat Nguyen (University of Economics – The University of Danang), Ngoc Lam Dien Dinh (Danang City Youth Union), Bao Phuong Nguyen (University of Economics – The University of Danang)
Discussant: Nguyen Tran Bao Ngan (University of Economics - The University of Danang)
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15:50–16:10
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Exploring The Determinants of Digital Competency Among University Students in Da Nang, Vietnam
Authors: Le Thi Minh Hang, Nguyen Thi Hong Thanh, Le Thi My Dieu, Nguyen Ngoc Tu, Nguyen Thi Quynh Nhu, Nguyen Tran Bao Ngan (University of Economics - The University of Danang)
Discussant: Hoang Van Hai (University of Economics – The University of Danang)
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B12. Banking-Finance
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E403
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Chair: Dr. Ho Thi Hai Ly (University of Economics – The University of Danang)
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13:30–13:50
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Local Corruption and Corporate Investment: Roles of Ownership Structures and Financial Constraints
Authors: Vuong Thi Huong Giang (Faculty of Finance, Ho Chi Minh University of Banking), Nguyen Van Hoa (Faculty of Post-Graduate, Ho Chi Minh University of Banking)
Discussant: Binh Huu Nguyen (University of Economics Ho Chi Minh City)
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13:50–14:10
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A Bibliometric Analysis of Digital Finance in Southeast Asian Countries
Authors: Trinh Xuan Thi Nguyen (Hiroshima University), Nguyen Thi Xuan Trang (University of Economics – The University of Danang)
Discussant: Tham Thi Tran (Banking Academy of Vietnam)
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14:10–14:30
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From Financial Literacy to Fragility: The Sequential Mediation of Innovativeness and Fintech Adoption in Vietnam
Authors: Binh Huu Nguyen, Huong Nguyen Quynh Le (University of Economics Ho Chi Minh City)
Discussant: Nguyen Van Hoa (Faculty of Post-Graduate, Ho Chi Minh University of Banking)
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14:30–14:50
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The Impact of The Cash Conversion Cycle on The Firm Performance of Wholesale Enterprises Listed on The Vietnam Stock Exchange
Authors: Anh Thi Ngoc Hoang, Tham Thi Tran, Tra Thanh Nguyen, Chung Thi Kim Nguyen, Huong Thi Ho Dao (Banking Academy of Vietnam)
Discussant: Trinh Xuan Thi Nguyen (Hiroshima University)
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Tea Break
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15:10–15:30
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Overview of Theoretical Framework on Digital Banking Adoption Intention
Authors: Nguyen Nhu Phuong Anh (University of Economics – Hue University), Le Thi Minh Hang, Huynh Thi My Hanh (University of Economics – The University of Danang)
Discussant: Pham Thi Dieu Linh (Hai Phong University)
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15:30–15:50
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The Adaptation of Global Central Banks Within The Digital Transformation Era and Lessons Learned for Vietnam
Authors: Nguyen Phuong Thao (Banking Academy of Vietnam)
Discussant: Nguyen Thanh Huong (University of Economics – The University of Danang)
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15:50–16:10
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The Effect of Military-Experienced CEOs on Firm Value: The Role of CEO Educational Background
Authors: Nguyen Thanh Huong (University of Economics – The University of Danang)
Discussant: Nguyen Phuong Thao (Banking Academy of Vietnam)
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16:10–16:30
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Vietnam’s Green Corporate Bond Market: Case Studies, Regional Comparisons, and Policy Pathways for Sustainable Finance
Authors: Pham Thi Dieu Linh (Hai Phong University)
Discussant: Nguyen Nhu Phuong Anh (University of Economics – Hue University)
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17:15-17:45
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GALA DINNER
Best Paper Awards
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Minh Toan Galaxy
Add: 306, 2/9 Street, Hai Chau, Da Nang
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