Program at a Glance
Friday, November 26th, 2021 (GMT+7)
Zoom Link: https://zoom.us/j/9763593858?pwd=eGkrRmJ2NFJNWG5yTUFiMDB2eFYzdz09
Zoom Meeting ID: 976 359 3858
Passcode: 26112021
Please use or update to the latest version of Zoom
|
|
COMB-2021 Morning sessions
|
|
07.30-
08.00
|
Registration & Morning tea (On-site participants)
|
|
08.00-
08.15
|
Welcome and Opening Remarks
|
Main Hall E101
|
|
Associate Professor Thuy Anh Vo
Vice-Rector, University of Economics, The University of Danang (Vietnam)
|
|
08.15-
11.45
|
Virtual Parallel Sessions
|
|
Session 1A: Digital -Finance
|
D202
|
|
Chairs: Assoc.Prof. Kim Long Le (Nha Trang University, Vietnam), Dr. Hoang Van Hai (University of Economics, The University of Danang, Vietnam)
|
|
08.15-
08.45
|
PURCHASE INTENTION IN CROSS-BORDER E-COMMERCE: THE CASE OF VIETNAMESE CONSUMERS
|
|
Ta Nguyet Phuong, Nguyen Son Tung (University of Economics - The University of Danang)
|
|
Discussant: Hoang Van Hai (University of Economics - The University of Danang)
|
|
08.45-
09.15
|
SOLUTIONS FOR DIGITAL TRANSFORMATION IN HIGHER EDUCATION
|
|
Nguyen Thi Thu Thuy (Thuongmai University)
|
|
Discussant: Nguyen Ngan Ha (University of Economics - The University of Danang)
|
|
09.15-
09.45
|
MANAGEMENT ACCOUNTING FOR DECISION - MAKING IN VIETNAMES MECHANICAL MANUFACTURING ENTERPRISES: FACTORS AFFECTING AND IMPACT ON FIRM PERFORMANCE
|
|
Nguyen Thanh Hung, Nguyen Quynh Trang (Thuongmai University)
|
|
Discussant: Tran Bao Tran Nguyen (University of Economics - The University of Danang)
|
|
09.45-
10.15
|
MARKET ANOMALIES: EVIDENCE FROM VIETNAM STOCK MARKET
|
|
Hoang Van Hai1, Tran Thi Tam Chau2, Nguyen Van Long1, Phan Kim Tuan1, Nguyen Bao Phuong1, Ngo Xuan Thuy1 (1 University of Economics - The University of Danang,
2 Dong A University, Vietnam)
|
|
Discussant: Nguyen Thanh Hung (Thuongmai University)
|
|
10.15-
10.45
|
INNOVATION OF HOTELS IN VIETNAM
|
|
Nguyen Thi Bich Thuy, Nguyen Ngan Ha (University of Economics - The University of Danang)
|
|
Discussant: Nguyen Son Tung (University of Economics - The University of Danang)
|
|
10.45-
11.15
|
DIGITAL TRANSFORMATION IN ENHANCING CUSTOMER RELATIONSHIP IN THE BANKING SECTOR: THE CASE OF CHATBOT IN VIETNAMESE COMMERCIAL BANKS
Thi Bich Thuy Nguyen; Tran Bao Tran Nguyen; Tam Minh Nguyen (University of Economics - The University of Danang)
Discussant: Nguyen Thi Thu Thuy (Thuongmai University)
|
|
|
|
Session 2A: Marketing
|
D204
|
|
Chairs: Assoc.Prof. Khanh Ngoc Quach (Nha Trang University, Vietnam)
|
|
08.15-
08.45
|
DETERMINANTS OF TOURIST’S INTENTION TO USE TOURISM MOBILE APPLICATION – AN EFFECTIVE TOOL FOR SMART TOURISM DEVELOPMENT
Tran Thi Thu Dung, Le Van Huy (University of Economics - The University of Danang)
Discussant: Nhan Tran-Danh (University of Economics – The University of Danang)
|
|
|
|
08.45-
09.15
|
YOUTUBE AUDIENCES' PERCEPTION OF OVER-TOURISM: A QUALITATIVE CONTENT ANALYSIS WITH LEXIMANCER
|
|
Ha Luong (NEOMA Business School (Rouen, France)
|
|
Discussant: Ha Tran-Thi-Phuong (University of Economics – The University of Danang)
|
|
09.15-
09.45
|
A COMPARISON OF MEDIA CHANNELS IN PANDEMIC WARNINGS AND THE CONSENT LEVELS OF VIETNAMESE YOUTHS IN IMPLEMENTING PREVENTATIVE MEASURES DURING COVID-19
|
|
Hiep Trung Bui 1,2, Tien Thuy Luong 1, Mario Cools 2
(1 University of Economics - The University of Danang
2 University of Liège, Belgium)
|
|
Discussant: Tran Thi Thu Dung (University of Economics - The University of Danang)
|
|
09.45-
10.15
|
THE ROLE OF IMMERSION AND PRESENCE IN BUILDING CUSTOMER ENGAGEMENT IN SOCIAL COMMERCE LIVESTREAMING: AN EMPIRICAL STUDY IN VIETNAMESE CONTEXT
|
|
Nhan Tran-Danh, Ha Tran-Thi-Phuong and Anh Nguyen-Thi-Ngoc
(University of Economics – The University of Danang)
|
|
Discussant: Ha Luong (NEOMA Business School, France)
|
|
10.15-
10.45
|
THE IMPACT OF BRAND HATE ON NEGATIVE WORD-OF-MOUTH AND NON-REPURCHASING INTENTION: AN EMPIRICAL STUDY IN VIETNAMESE CONTEXT
|
|
Ha Tran-Thi-Phuong, Nhan Tran-Danh, and Anh Ho-Hoang-Tram
(University of Economics – The University of Danang)
|
|
Discussant: Phuong Thanh Nguyen (University of Economics - The University of Danang)
|
|
10.45-
11.15
|
EFFECTS OF RELATIONAL BENEFITS ON RELATIONSHIP QUALITY AND CUSTOMER LOYALTY: A STUDY OF THE UNIVERSITY-BUSINESSES RELATIONSHIP IN HCMC-VN
|
|
Phuong Thanh Nguyen1, Hieu Viet Cao2, Hiep Minh Phuoc2 Tran Thanh Phong3
(1 Nguyen Tat Thanh University, 2 Binh Duong University, 3 Long An University of Economics and Industry)
|
|
Discussant: Hiep Trung Bui (University of Economics - The University of Danang)
|
|
Session 3A: Human Resources
|
D205
|
|
Chairs: Assoc.Prof. Phuc Nguyen Nguyen (University of Economics, The University of Danang, Vietnam); Dr. Tran Thi Hang (University of Economics, The University of Danang, Vietnam)
|
|
08.15-
08.45
|
THE ROLE OF INTRINSIC MOTIVATION IN THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CAPITAL, AUTONOMY, AND INNOVATIVE PERFORMANCE - AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR-TPB
|
|
Phong T. Tran, Dung D. Phan (University of Economics and Law, Vietnam National University Ho Chi Minh City)
|
|
Discussant: Nguyen Bao Phuong (University of Economics - The University of Danang)
|
|
08.45-
09.15
|
WORK LIFE BALANCE OF NON-ACADEMIC STAFF WORKING IN A PUBLIC UNIVERSITY
|
|
Nguyen Van Long, Nguyen Bao Phuong (University of Economics - The University of Danang)
|
|
Discussant: Dinh Thi Thuy Na (University of Economics - The University of Danang)
|
|
09.15-
09.45
|
ORGANIZATIONAL CITIZENSHIP BEHAVIOR – A CROSS-CULTURAL PERSPECTIVE
|
|
Huynh Thi My Hanh (University of Economics - The University of Danang)
|
|
Discussant: Ho Thi Thuy Nga (University of Economics, Hue University)
|
|
09.45-
10.15
|
RETAINING HIGHLY-SKILLED RETURNEES THROUGH HOME-COUNTRY EMBEDDEDNESS AND REVERSE CULTURAL SHOCK
Ho Thi Thuy Nga (University of Economics, Hue University)
Discussant: Nguyen Thi Hong (University of Labor and Social Affairs)
|
|
|
|
10.15-
10.45
|
DOES PAY AND DEMOGRAPHIC CHARACTERISTICS REALLY IMPACT ON JOB SATISFACTION? A CASE OF EMPLOYEES WORKING IN DANANG
|
|
Dinh Thi Thuy Na (University of Economics - The University of Danang)
|
|
Discussant: Huynh Thi My Hanh (University of Economics - The University of Danang)
|
|
10.45-
11.15
|
COMPARATIVE ACADEMIC PERFORMANCE AND PERCEIVED EMPLOYABILITY OF MALE VS FEMALE HRM STUDENTS
|
|
Phung Thi Phuoc An, Tran Thi Hang, Tra Luc Diep (University of Economics - The University of Danang)
|
|
Discussant: Phong T. Tran (University of Economics and Law, Vietnam National University Ho Chi Minh City)
|
|
11.15-
11.45
|
IMPACT OF AUTONOMY ON PERFORMANCE OF PUBLIC SCIENCE AND TECHNOLOGY NON - BUSINESS UNITS IN VIETNAM
|
|
Nguyen Dang Dung 1, Nguyen Thi Hong 2
(1 Institute of Ecology and Works Protection, 2 University of Labor and Social Affairs)
|
|
Discussant: Phung Thi Phuoc An (University of Economics - The University of Danang)
|
|
Session 4A: Management - Strategy
|
D206
|
|
Chairs: Assoc.Prof. Paul Suwannarat (Mahasarakham University, Thailand); Dr. Hoang Long Phan (University of Economics, The University of Danang, Vietnam)
|
|
08.15-
08.45
|
FACTORS AFFECT TOURISM DEVELOPMENT IN ASSOCIATED WITH ENVIRONMENT AT THE CUU LONG RIVER DELTA
Tran Linh Dang, Bui Phuong Uyen (Faculty of Banking and Finance, Hoa Sen University)
|
|
Discussant: Nguyen Thi My Hanh (Nam Long Investment Corporation, Vietnam)
|
|
08.45-
09.15
|
CORPORATE SOCIAL RESPONSIBILITY AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CORPORATE IMAGE IN VIETNAMESE AVIATION INDUSTRY
Hoang Anh Thu (International School, Duy Tan University)
Discussant: Nguyen Quoc Tuan (University of Economics - The University of Danang)
|
|
09.15-
09.45
|
COMPETENCIES FOR VIETNAMESE ENTERPRENEURS
Nguyen Quoc Tuan (University of Economics - The University of Danang)
|
|
Discussant: Nguyen Nhat Minh (RMIT, Vietnam)
|
|
09.45-
10.15
|
E-LEADERSHIP AND THE ROLE OF ELECTRONIC COMMUNICATION IN VIETNAMESE COMPANIES
Nguyen Thi My Hanh1, Duong Thi Thuy Quynh2, Pham Ho Ha Tram2 (1 Nam Long Investment Corporation, Vietnam ; 2 University of Economics - The University of Danang)
|
|
Discussant: Le Tien Dat (Thuongmai University)
|
|
10.15-
10.45
|
DISCOVER ORGANIZATIONAL CULTURAL VALUES THAT SUPPORT SUCCESSFUL DIGITAL TRANSFORMATION IN VIETNAMESE BUSINESSES
Nguyen Nhat Minh1, Nguyen Truong Son2, Ngo Tan Nhi3 (1 RMIT, 2 University of Economics - The University of Danang, 3 Vitraco Company)
Discussant: Hoang Anh Thu (International School, Duy Tan University)
|
|
10.45-
11.15
|
CHALLENGES FOR SMES IN AGRICULTURAL EXPORT: AN EMPIRICAL STUDY IN VIETNAM
Le Tien Dat (Thuongmai University, Hanoi, Vietnam)
Discussant: Phan Hoang Long (University of Economics - The University of Danang)
|
|
11.15-
11.45
|
THE RISK OF LEVERAGE BASED GROWTH STRATEGY: A CASE STUDY OF MINH PHU SEAFOOD CORPORATION
Nguyen Thanh Liem, Phan Hoang Long, Nguyen Xuan Lan (University of Economics - The University of Danang)
Discussant: Tran Linh Dang (Hoa Sen University)
|
|
COMB-2021 Afternoon sessions
|
|
13.30-
14.00
|
Registration & Afternoon tea (On-site participants)
|
|
14.00-
14.45
|
Plenary Session (Keynote Address)
|
Main Hall E101
|
|
THE MARKET POTENTIAL OF MICRO-MOBILITY SOLUTIONS
Professor Mario Cools
Professor of Transport and Mobility at University of Liège, Belgium
Chair: Dr. Hoang Long Phan
University of Economics, The University of Danang (Vietnam)
|
|
14.45-
15.30
|
THE NEW (UN)HAPPY TOURISM
Professor Babak Taheri
Professor of Marketing at Heriot-Watt University, Edinburgh, UK
Chair: Assoc.Prof. Yen Tran
Heriot-Watt University, Edinburgh, UK
|
|
15.30-
15.45
|
Best paper Awards
|
|
15.45-
17.45
|
Virtual Parallel Sessions
|
|
Session 1B: Marketing
|
D202
|
|
Chairs: Dr. Ha Luong (NEOMA Business School, France)
|
|
15.45-
16.15
|
FACTORS INFLUENCING THE BEHAVIOURAL INTENTION TO USE AND RECOMMEND MOBILE WALLETS IN VIET NAM
|
|
Nguyen Thi Thuy, Nguyen Thi My Yen, Nguyen Thi Thuy Huyen, Nguyen Thi Trang Huyen, Hoang Van Hai (University of Economics - The University of Danang)
|
|
Discussant: Ky-Minh Do (College of Management, National Taipei University of Technology)
|
|
16.15-
16.45
|
DETERMINANTS OF CONSUMER PRESSURE FOR BETTER REVERSE LOGISTICS
|
|
Huynh Nguyen Bui, Nam Phuong Phung (University of Economics - The University of Danang)
|
|
Discussant: Hoang Van Hai (University of Economics - The University of Danang)
|
|
16.45-
17.15
|
THE ROLE OF SOCIAL PROOF, TRUST, AND CUSTOMER TRAITS TOWARDS THE CONSUMERS’ ONLINE IMPULSE BUYING ON LIVE-STREAM BROADCASTING PLATFORM - THE CASE OF FACEBOOK LIVE IN VIETNAM
|
|
Ky-Minh Do, Van-Truc Vo (College of Management, National Taipei University of Technology; School of Management, National Taiwan University of Science and Technology)
|
|
Discussant: Nguyen Huu Khoi (Nha Trang University)
|
|
17.15-
17.45
|
AN EXTENSIVE MODEL OF PERCEIVED VALUE IN PREDICTING CONSUMER SATISFACTION TOWARD MOBILE COMMERCE: THE MODERATOR ROLE OF USE OF TIME
|
|
Ho Huy Tuu, Nguyen Huu Khoi (Nha Trang University)
|
|
Discussant: Huynh Nguyen Bui (University of Economics - The University of Danang)
|
|
Session 2B: COVID – SCM & Tourism
|
D204
|
|
Chairs: Assoc.Prof. Hoang Trong Hung (University of Economics, The University of Hue, Vietnam)
|
|
15.45-
16.15
|
RECOVERY OF VIETNAM'S CIVIL AVIATION INDUSTRY IN THE CONTEXT OF COVID-19: CHALLENGES AND SOLUTIONS
|
|
Nguyen Nu Tuong Vi (Vietnam Aviation Academy)
|
|
Discussant: Tran Thi Tuyet (Thuongmai University)
|
|
16.15-
16.45
|
THE EFFECT OF RESILIENCE, AGILITY ON HOTEL PERFORMANCE DURING THE COVID-19 PANDEMIC: THE MODERATING EFFECT OF ENVIRONMENTAL TURBULENCE
|
|
Tran Thi Tuyet (Thuongmai University)
|
|
Discussant: Ngo Thi Minh Thu (University of Economics – The University of Danang)
|
|
16.45-
17.15
|
THE EFFECT OF PSYCHOLOGICAL CAPITAL AND LIFE SATISFACTION ON ORGANIZATIONAL RESILIENCE DURING COVID-19: VIETNAM TOURISM INSIGHTS
|
|
Do Minh Phuong (Thuongmai University)
|
|
Discussant: Nguyen Nu Tuong Vi (Vietnam Aviation Academy)
|
|
17.15-
17.45
|
EVALUATING THE IMPACTS OF THE COVID-19 PANDEMIC ON THE LOGISTICS INDUSTRY IN VIET NAM
|
|
Truong Duy Nhat Phuong, Ngo Thi Minh Thu (University of Economics – The University of Danang)
|
|
Discussant: Do Minh Phuong (Thuongmai University)
|
|
Session 3B: Startup
|
D205
|
|
Chairs: Assoc.Prof. Yen Tran (Heriot Watt University, UK)
|
|
15.45-
16.15
|
THE IMPACT OF ENTREPRENEURIAL COMPETENCIES ON ENTREPRENEURSHIP INTENTION: THE CASE AMONG BUSINESS STUDENTS IN DANANG
|
|
Le Thi Minh Hang, Nguyen Son Tung, Ta Nguyet Phuong (University of Economics - The University of Danang)
|
|
Discussant: To Hong Duc (Hanoi Metropolitan University)
|
|
16.15-
16.45
|
THE POLICY FRAMEWORK TO SUPPORT STARTUP: A COMPARATIVE STUDY BETWEEN THE CITY OF HANOI AND HO CHI MINH
|
|
Bui Thi Hong Ha (Institute of Leadership and Public Policy, Ho Chi Minh National Academy of Politics)
|
|
Discussant: Nguyen Son Tung (University of Economics - The University of Danang)
|
|
16.45-
17.15
|
POLICY TO IMPROVE THE EFFICIENCY OF INCUBATION SERVICES AT TECHNOLOGY INCUBATORS TO PROMOTE THE DEVELOPMENT OF SCIENCE AND TECHNOLOGY FIRMS IN VIETNAM
|
|
To Hong Duc , Phan Thi Thuy Hang, Hoang Huong Giang (Hanoi Metropolitan University)
|
|
Discussant: Hoang Ha (University of Economics - The University of Danang)
|
|
17.15-
17.45
|
IMPACT OF PSYCHOLOGICAL CAPITAL TO ENTREPRENEURIAL INTENTIONS – A PLS-SEM APPROACH
|
|
Hoang Ha, Le Thi Minh Hang (University of Economics - The University of Danang)
|
|
Discussant: Bui Thi Hong Ha (Institute of Leadership and Public Policy, Ho Chi Minh National Academy of Politics)
|
|
Session 4B: Management - Strategy
|
D206
|
|
Chairs: Professor Quoc Hoi Le (National University of Economics, Vietnam); Dr. Huynh My Hanh (University of Economics, The University of Danang, Vietnam)
|
|
15.45-
16.15
|
IMPACTS OF COVID-19 ON ENTERPRISE A GENERAL HEALTH CHECKUP
|
|
Thi Minh Hang Le, Thuy Hang Nguyen (University of Economics - The University of Danang)
|
|
Discussant: Dang Hoang Xuan Huy (Nha Trang University)
|
|
16.15-
16.45
|
EVALUATION OF STAKEHOLDERS' SATISFACTION WITH EVNNPT'S POWER TRANSMISSION SERVICES
|
|
Hoang Thi Thuy Nga (National Economics University)
|
|
Discussant: Nguyen Thi Thuy hang (Pham Van Dong University)
|
|
16.45-
17.15
|
THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND FIRM PERFORMANCE: EVIDENCE IN VIETNAM IN THE CONTEXT OF COVID-19 PANDEMIC
|
|
Nguyen Thi Thuy Hang1, Nguyen Hiep2, Nguyen Phuc Nguyen2 (1 Pham Van Dong University,
2 The University of Danang)
|
|
Discussant: Thuy Hang Nguyen (University of Economics - The University of Danang)
|
|
17.15-
17.45
|
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS REPUTATION: EVIDENCE FROM SMALL AND MEDIUM ENTERPRISES OF THE SEAFOOD PROCESSING INDUSTRY IN KHANH HOA
|
|
Dang Hoang Xuan Huy, Nguyen Ngoc Duy, Luong Hoai My (Nha Trang University)
|
|
Discussant: Hoang Thi Thuy Nga (National Economics University)
|
|