DUE explores AI and innovation cooperation with South Korean Technology Company Tidy-B

On November 10, 2026, as part of its official working visit to South Korea, a delegation from The University of Danang - University of Economics led by its President, Prof. Le Van Huy, visited Gangnam Next Hub (formerly Gangnam Job & Startup Hub) and held discussions on potential cooperation with TIDY-B, a South Korean technology company specialising in artificial intelligence (AI)-powered solutions.

The visit opened up opportunities for collaboration in innovation, digital transformation and the application of AI in higher education, with a focus on delivering practical benefits to DUE students.

Connecting with Gangnam's innovation and startup ecosystem

Gangnam Next Hub is a startup and employment support centre in Seoul's Gangnam District, serving as a platform connecting startups, experts, investors and young talent. The centre supports the development of the innovation ecosystem through business development assistance, resource networking, startup advisory services and career development initiatives.

During the meeting, the DUE delegation explored the centre's organisational and operational model, policies supporting startups, and mechanisms for cooperation among local authorities, higher education institutions and the business community in South Korea.

These practical insights provide valuable references for DUE as it seeks to expand innovation activities, foster an entrepreneurial mindset among students and strengthen engagement between the university and international technology companies.

Advancing AI applications in education, business, e-commerce and marketing through cooperation with TIDY-B

A key highlight of the visit was the meeting with TIDY-B, a South Korean technology company developing AI-powered solutions for creative activities, brand development, marketing and digital business transformation.

The two sides discussed potential models of cooperation between the university and international technology businesses, with the aim of enabling DUE students to access advanced AI tools, apply academic knowledge to real-world business operations and strengthen their ability to adapt to the digital economy.

In particular, DUE and TIDY-B are working towards providing the company's AI solutions free of charge to all DUE students, supporting their learning, research and practical projects. The tools are expected to serve a wide range of fields, including business administration, e-commerce, digital marketing, brand development, digital content creation, product development and entrepreneurship.

By accessing and gaining hands-on experience with AI technologies, DUE students will have further opportunities to develop business acumen, digital marketing skills, creativity and the ability to implement business ideas through e-commerce platforms. The initiative is also expected to help students become more proficient in emerging technologies, strengthen their competitiveness and improve their adaptability to the labour market in the digital age.

The two sides also expressed interest in expanding expert networking, sharing business experience, organising technology experience programmes and promoting innovation and entrepreneurship projects for students.

Expanding international partnerships and strengthening practice-oriented education

The visit to Gangnam Next Hub and the discussions on cooperation with TIDY-B reflect DUE's continued commitment to expanding international partnerships, accelerating digital transformation and aligning academic training with business practice.

By broadening its network of partners across the international technology and innovation ecosystem, DUE aims to build a modern learning environment in which students are equipped not only with professional knowledge but also with opportunities to access advanced technologies, develop creative thinking and strengthen business capabilities in an increasingly interconnected global economy.