DUE launches “Business Administration” training course under the 2026 Small and Medium-sized Enterprise Support Programme

As the business environment continues to evolve, enterprises, particularly small and medium-sized enterprises (SMEs), are facing growing demands to strengthen management capabilities, adapt proactively to market changes, accelerate technology adoption and innovation, and build a foundation for sustainable growth. In response to these practical needs, the University of Economics - The University of Danang has launched the “Business Administration” training course under the 2026 Small and Medium-sized Enterprise Support Programme.

The course has been designed around practical topics closely aligned with the issues facing businesses today, including business leadership in a changing environment; strategy formulation and execution; customer and market development; financial management; organisational development and team building; and digital transformation and innovation in enterprises.

Beyond updating knowledge and strengthening management capabilities, the training course also provides a networking platform for business owners, managers and corporate representatives. It offers participants an opportunity to meet new peers, exchange practical experience, expand professional networks and explore potential opportunities for future cooperation.

The opening ceremony was attended by Assoc. Prof. Dr. Dang Huu Man, Head of the Department of Academic Affairs and Quality Assurance; Assoc. Prof. Dr. Nguyen Phuc Nguyen, Deputy Director of the Institute for FinTech, Innovation and Sustainable Development Research and Training; Prof. Dr. Nguyen Truong Son, Senior Lecturer and former Dean of the Faculty of Business Administration, together with lecturers and teaching assistants of the course, as well as a large number of participants who are business owners, managers and corporate representatives.

Speaking at the opening ceremony, Assoc. Prof. Dr. Nguyen Phuc Nguyen welcomed the participants and shared his expectations for the programme, expressing hope that it would provide learners with new knowledge, fresh perspectives and valuable connections, while helping them apply what they learn effectively to business management and operations.

Assoc. Prof. Dr. Nguyen Phuc Nguyen delivers the opening remarks

As part of the opening programme, delegates, lecturers and participants took a group photo to mark the beginning of their learning and networking journey. Following the opening ceremony, participants moved on to the first thematic sessions of the course.

Held over three days, the course is expected to provide participants with practical and highly interactive learning experiences, while creating opportunities to exchange experience and develop ideas that can be applied to real-world business operations.

Through the programme, the University of Economics - The University of Danang continues to strengthen its role as a higher education institution working alongside the business community, connecting academic knowledge with practical needs and contributing to stronger management capabilities, greater innovation and sustainable development among small and medium-sized enterprises.