[INTERNATIONAL PUBLICATION _ 09]

Dr. Tran Trung Vinh, MSc. Tran Thi Kim Phuong and the research team have just published an article in the International Journal of Economics and Business Research - a magazine on the world's prestigious list of SCOPUS.

Tran, T.V., Truong, B.T., Nguyen, H.N., & Tran, T.K.P. “The impact of word of mouth on brand equity: A case study from the sportswear market in Vietnam”.

Available at: The impact of word of mouth on brand equity: a case study from the sportswear market in Vietnam

The Faculty of Tourism congratulates the research team!