Academic
After graduation, students will be able to work in the field of:
- General Marketing: advertising, brand management, market research, promotion, public relations…
- Sales and Customer Services: supply anf distribution, sales, customer services…
- Investment analysis: preparation and analysis of investment projects, corporate financial analysis, stock data processing
At the end of the training program, students will be able to:
Knowledge:
Comprehend core knowledge of:
- Market analysis and research to identify marketing opportunities and select right target market
- Trademark building and development
- Strategic planning for new products and services
- Product quality development
- Price strategy design and improvement
- Distribution channel design and management
- Promotion and public relations
Skills:
- Analyze and solve professional matters with critical thinking
- Apply IT tools in marketing research and practice
- Apply transferable skills such as team work, leadership, communication…
- Adapt well to changeable work environment, IT development as well as high pressure at foreign corporations.
Attitude:
- Maintain personal and professional ethics
- Understand personal responsibility towards jobs and society
- Cooperate well with colleagues
GENERAL EDUCATION
PROFESSIONAL EDUCATION