MICA 2024 - Human-to-human Marketing: Finds Meaning in a Hyperconnected World

The University of Danang - University of Economics (DUE, Vietnam), Darmstadt University of Applied Sciences (Germany), National University of Economics (Vietnam), University of Finance & Marketing (Vietnam), and Foreign Trade University (Vietnam), are organizing the 4^th International Conference on Marketing in the Connected Age (MICA-2024), to be held on August 23^rd, 2024 in Danang City, Vietnam.

Created in 2016, MICA aims to be a unique point of convergence for researchers, world-leading experts, practitioners and policymakers in marketing to meet, share and exchange ideas. In close collaboration with national and international partners, MICA-2024 focuses on the responsibilities of marketing in leveraging technological advances in creating innovative and sustainable offerings that provide value for firms, consumers, and society.