MICA 2022 - Marketing in the New Normal: Leveraging the Digital Powers.


The University of Danang - University of Economics (DUE, Vietnam), London South Bank University (UK), Yokohama National University (Japan), National Economics University (Vietnam), University of Finance - Marketing (Vietnam), and Danang Young Entrepreneurs Association (Vietnam), are organizing the 3rd International Conference on Marketing in the Connected Age (MICA-2022), to be held on October 01st, 2022 in Danang City, Vietnam.

To be created in 2016, MICA aims to be a unique point of convergence for researchers, world-leading experts, practitioners and policymakers in Marketing to meet, share and exchange their ideas. In close collaboration with national and international partners, MICA-2022 focuses on exploring the latest innovations, trends, prospects and concerns in the various fields of Marketing, especially digital marketing, given the unprecedented nature of the pandemic and the profound changes it is causing.

Submission note: Dear authors, in order to smooth your submission process, from July 1st, the organizing committee of MICA 2022 decided to adjust the submission method. Please send your manuscripts via email (mica@due.edu.vn) and note that the response of receiving your papers will be sent on Mondays. 

If you encounter any problems during your submission, please contact the Conference Secretary: Dr. Trieu Khai Tran (trantrieukhai@due.edu.vn).




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