Keynote speaker

Professor Ralf Schellhase, Professor of Marketing at  Darmstadt University of Applied Sciences, Germany.

Prof. Schellhase has an established reputation in the marketing field with a focus on customer satisfaction and loyalty. He is a member of the Academy of Marketing Science, and the Society of Marketing Advances. He serves on the Editorial Review Board of the Journal of Marketing Channels, the Journal of Business Research, the Multimedia Educational Resource for Learning and Online Teaching (MERLOT), and the Marketing Education Review. He also acted as the Program Chair of the 2005 World Marketing Congress. Prof. Schellhase has published over 40 scientific and management-oriented articles in reputable national and international journals. 

Dr. Widya Paramita, S.E., M.Sc., majored in Management (Marketing) at Gadjah Mada University (UGM), Indonesia.
Dr. Widya Paramita currently serves as the Editor-in-Chief of the Journal of Indonesian Economy and Business at Gadjah Mada University—the first business school in Indonesia to receive AACSB International Accreditation. She will deliver her keynote session titled "The Double-Edged Sword of the Internet in the Social Marketing Context" at MICA-2024. As a distinguished academic, Dr. Paramita has made substantial contributions to her field through numerous seminars and workshops focused on research, publication, and academic writing. She has authored over 47 papers published in prestigious journals, including the Journal of Business Research, Journal of Retailing and Consumer Services, Marketing Letters, and the European Journal of Marketing among others.