Call for paper

 The 4^th INTERNATIONAL CONFERENCE ON MARKETING IN THE CONNECTED AGE

(MICA-2024)

CALL FOR PAPERS

August 23^rd, 2024
(On-Site and Virtual Conference)

Submission deadline: May 20^th, 2024
Venue: The University of Danang, University of Economics, Danang City, Vietnam

The University of Danang - University of Economics (DUE, Vietnam), Darmstadt University of Applied Sciences (Germany), Gadjah Mada University (Indonesia), National University of Economics (Vietnam), and University of Finance & Marketing (Vietnam) are organizing the 4^th International Conference on Marketing in the Connected Age (MICA-2024), to be held on August 23^rd, 2024, in Danang City, Vietnam..

Created in 2016, MICA aims to be a unique point of convergence for researchers, world-leading experts, practitioners and policymakers in marketing to meet, share and exchange ideas. In close collaboration with national and international partners, MICA-2024 focuses on the responsibilities of marketing in leveraging technological advances in creating innovative and sustainable offerings that provide value for firms, consumers, and society.

The theme of MICA-2024 is

“Human-to-human Marketing: How Marketing Finds Meaning in a Hyperconnected World”

TOPICS

MICA-2024 would like to invite scholars and practitioners to provide insights into how marketing could find meaning in a hyperconnected world. Accelerated advances in technology have resulted in a hyperconnected world which is characterized as pervasive access to information and continuous multidimensional interconnection among humans and devices  regardless of time and space. While the hyperconnected world presents marketers with unprecedented opportunities to connect with customers, it has inadvertently created new challenges such as data privacy, social isolation, cyber-security, and well-being deficit. The MICA-2024 conference invites submissions (English only) that discuss the state of marketing in a hyperconnected world as well as its responsibilities to create genuine human connections and sustainable value for customers, firms, and society as a whole. Topics that the conference encourages to exchange and discuss include (but are not limited to):

• Managing human experience as a marketing capability   
• Branding in a hyperconnected world
• Hyperconnected consumer behavior
• Experiential marketing and digital customer experiences
• Business models, Digital Marketing models in a hyperconnected world
• The dark sides of hyperconnectivity
• Immersive technology and marketing
• Sustainable digital consumption and possession
• The interface of marketing, innovation, and entrepreneurship in a hyperconnected world
• The potential of hyperconnected social media
• Omnichannel Marketing and hyperconnectivity
• Computer-human interaction
• Social marketing in a hyperconnected world
• Hyperconnected Marketing education
• Service marketing in a hyperconnected world

KEYNOTE SPEAKER

Professor Ralf Schellhase, Professor of Marketing at Darmstadt University of Applied Sciences, Germany. Prof. Schellhase has an established reputation in the marketing field with a focus on customer satisfaction and loyalty. He is a member of the Academy of Marketing Science, and the Society of Marketing Advances. He serves on the Editorial Review Board of the Journal of Marketing Channels, the Journal of Business Research, the Multimedia Educational Resource for Learning and Online Teaching (MERLOT), and the Marketing Education Review. He also acted as the Program Chair of the 2005 World Marketing Congress. Prof. Schellhase has published over 40 scientific and management-oriented articles in reputable national and international journals.

Dr. Widya Paramita, S.E., M.Sc., majored in Management (Marketing) at Gadjah Mada University (UGM), Indonesia. Dr. Widya Paramita currently serves as the Editor-in-Chief of the Journal of Indonesian Economy and Business at Gadjah Mada University—the first business school in Indonesia to receive AACSB International Accreditation. She will deliver her keynote session titled "The Double-Edged Sword of the Internet in the Social Marketing Context" at MICA-2024. As a distinguished academic, Dr. Paramita has made substantial contributions to her field through numerous seminars and workshops focused on research, publication, and academic writing. She has authored over 47 papers published in prestigious journals, including the Journal of Business Research, Journal of Retailing and Consumer Services, Marketing Letters, and the European Journal of Marketing among others.

SPECIAL SESSION

To enhance the exchange of ideas between academics, practitioners, and policymakers, MICA-2024 will include special panel discussions focusing on Vietnam and emerging markets. Speakers are established experts in the field, with diverse backgrounds in academia, industry, and policymaking. Furthermore, to promote an innovative marketing teaching and learning environment, MICA-2024 extends a special invitation to researchers who conduct research on marketing education and consumer behavior in a hyperconnected world. 

PUBLICATION OPPORTUNITY

In consultation with the Editors-in-Chief, authors of high-quality research papers will be invited to submit their manuscripts to a regular issue of Journal of Indonesian Economy and Business (Gadjah Mada University, Q3 Scopus-indexed journal), Journal of Economic Studies (The University of Danang - University of Economics) and Journal of Science and Technology (The University of Danang, ACI) with fast-track review. Also, all accepted papers for MICA-2024 shall be presented at conference parallel sessions and will be published in the conference proceedings with an associated ISBN.

SELECTION COMMITTEE

Antonio Lobo, Swinburne University of Technology, Australia

Gerard O’Donovan, Munster Technological University, Ireland

Huy Thong Vu, National Economics University, Vietnam

Khue Thu Ngo, The University of Danang - University of Economics, Vietnam

Ninh Nguyen, RMIT University, Australia

Pornlapas Suwannarat, Kasetsart University, Thailand

Ralf Schellhase, Darmstadt University of Applied Sciences, Germany

Sharma Sushil, Ball State University, USA

Trung Bao, University of Finance - Marketing, Vietnam

CONFERENCE ORGANIZING COMMITTEE

Thanh Hieu Nguyen, National Economics University, Vietnam

Tien Dat Pham, University of Finance - Marketing, Vietnam

Thuy Anh Vo, University of Economics - The University of Danang, Vietnam

KEY DATES

May 20^th, 2024                     : Submission deadline

June 20^th, 2024                    : Notification of acceptance/rejection

July 23^rd, 2024                     : Registration deadline

August 23^rd, 2024                : Conference event

All submissions must be in Word format under the required template and be sent electronically via the Conference’s email (mica@due.edu.vn) by no later than 20^th May, 2024. Additionally, all submissions should report original, previously unpublished empirical or theoretical research results and will be peer reviewed. MICA-2024 program will be available by August 16^th, 2024 at the website due.udn.vn/mica.

MICA template is available here: MICA-2024 template.docx

BEST PAPER AWARDS

All papers will be considered for the Best Paper Award.

REGISTRATION

See below for more details on fees:

Registration fee includes the abstract book and other conference materials. It also includes welcome reception and coffee breaks during the conference. Accommodation is not included.

CONTACT FOR QUERIES

Email: mica@due.edu.vn

Tel:     Conference Administrator: Dr. Lien Ha Duong (+84 2363 889 466)

           Conference Program Committee: Dr. Truong Tran Tram Anh (+84 934904507)

           Conference secretariat: Ms. Linh Ha (+84 2363 954 243)