• KEYNOTE SPEAKER FOR MICA 2022


    Professor Raymond Burke, Professor of Marketing at Kelley School of Business, Indiana University, USA.

    Dr. Raymond Burke is the E.W. Kelley Professor at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new purchase environments and technologies. 


    His research focuses on understanding the influence of point-of-purchase factors on consumer shopping behavior. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Ray teaches the MBA in Applied Marketing Research and Ph.D. Advanced Shopper Research courses. Dr. Raymond Burke was named by Poets & Quants as one of the world’s best business school (B-school) professors. Prior to joining Indiana University, he served on the faculties of the Harvard Business School and Wharton. In addition, with his virtual shopping technology that market research firms around the world have employed, he has consulted for several leading companies in the consumer goods and service industries. 

     

    AREAS OF EXPERTISE 


    • Marketing Research, Retailing, Shopper Behavior, Data Mining

    PROFESSIONAL EXPERIENCE

    1996 - present   Professor at Kelley School of Business, Indiana University

    1991- 1996        Associate Professor at Harvard Business School, Harvard University

    1985 - 1991       Assistant Professor at Wharton School, University of Pennsylvania

     

    SUBMISSION NOTE:

    Dear authors, in order to smooth your submission process, from July 1st, the organizing committee of MICA 2022 decided to adjust the submission method. Please send your manuscripts via email (mica@due.edu.vn) and note that the response of receiving your papers will be sent on Mondays. 

    If you encounter any problems during your submission, please contact the Conference Secretary: Dr. Trieu Khai Tran (trantrieukhai@due.edu.vn).

     

     

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