DUE students secure four top honours at the University of Danang Student Scientific Research Awards 2025 - 2026

Students from the University of Economics - The University of Danang have won four awards at the 2025 - 2026 University of Danang Student Scientific Research Awards, highlighting their commitment to research and innovation and their ability to translate academic knowledge into practical applications.

First Prize - Scientific Publication Category, Economics, Social Sciences and Humanities: The research project “Determinants of digital trust of E-consumers in the digital era: Moderating effects of perceived AI and Deepfake risk” was conducted by students Nguyen Thi Tra My and Ngo Thi Thuy Tram (Class 49K30.1); Hoang Nguyen Ngoc Han, Le Trung Nhat and Ngo Thi My Yen (Class 49K30.2), under the supervision of Dr. Le Thi Bich Ngoc (Faculty of Business Administration).

Outstanding Presentation Award - Scientific Publication Category, Economics, Social Sciences and Humanities: The research project “The impact of blockchain-based traceability and perceived environmental practices on perceived greenwashing and purchase behavior of imported agricultural products in Vietnam: The role of green trust” was conducted by Phan Khanh Linh, Hoang Thi Quynh Hoa, Vo Thi Nhat Hoang and Cao Nhu Huyen (Class 49K01.1), under the supervision of Le My Linh, MSc (Faculty of Tourism and International Business).

Third Prize - Applied Products, Innovation and Entrepreneurship Category: The project “Developing an AI-Powered Smart Learning Platform for STEM Education Integrating Generative AI and Video Retrieval-Augmented Generation” was conducted by students Ho Le Khoi Nguyen and Le Van Duc Tien (Class 48K29.2), under the supervision of Tran Van Loc, MSc (Faculty of E-commerce, Marketing and Digital Technology).

People’s Choice Poster Award: The research project “Sustainable Consumption from Value Orientations to Pro-Environmental Behavioral Intention toward Waste-To-Value Food in Vietnam” was conducted by Nguyen Phuong Uyen (Class 49K01.1), Truong Thi Minh Hau and Nguyen Bao Uyen (Class 49K01.2), under the supervision of Dr. Pham Thi Be Loan (Faculty of Tourism and International Business).

Congratulations to the student teams and their supervisors. These achievements further demonstrate DUE’s learning environment, where academic study is closely connected with scientific research and innovation, while promoting a proactive spirit of knowledge exploration and the pursuit of practical value for the community.