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Program at a Glance
Friday, November 26th, 2021 (GMT+7)
Zoom Link: https://zoom.us/j/9763593858?pwd=eGkrRmJ2NFJNWG5yTUFiMDB2eFYzdz09
Zoom Meeting ID: 976 359 3858
Passcode: 26112021
Please use or update to the latest version of Zoom
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COMB-2021 Morning sessions
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07.30-
08.00
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Registration & Morning tea (On-site participants)
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08.00-
08.15
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Welcome and Opening Remarks
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Main Hall E101
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Associate Professor Thuy Anh Vo
Vice-Rector, University of Economics, The University of Danang (Vietnam)
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08.15-
11.45
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Virtual Parallel Sessions
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Session 1A: Digital -Finance
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D202
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Chairs: Assoc.Prof. Kim Long Le (Nha Trang University, Vietnam), Dr. Hoang Van Hai (University of Economics, The University of Danang, Vietnam)
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08.15-
08.45
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PURCHASE INTENTION IN CROSS-BORDER E-COMMERCE: THE CASE OF VIETNAMESE CONSUMERS
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Ta Nguyet Phuong, Nguyen Son Tung (University of Economics - The University of Danang)
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Discussant: Hoang Van Hai (University of Economics - The University of Danang)
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08.45-
09.15
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SOLUTIONS FOR DIGITAL TRANSFORMATION IN HIGHER EDUCATION
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Nguyen Thi Thu Thuy (Thuongmai University)
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Discussant: Nguyen Ngan Ha (University of Economics - The University of Danang)
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09.15-
09.45
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MANAGEMENT ACCOUNTING FOR DECISION - MAKING IN VIETNAMES MECHANICAL MANUFACTURING ENTERPRISES: FACTORS AFFECTING AND IMPACT ON FIRM PERFORMANCE
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Nguyen Thanh Hung, Nguyen Quynh Trang (Thuongmai University)
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Discussant: Tran Bao Tran Nguyen (University of Economics - The University of Danang)
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09.45-
10.15
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MARKET ANOMALIES: EVIDENCE FROM VIETNAM STOCK MARKET
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Hoang Van Hai1, Tran Thi Tam Chau2, Nguyen Van Long1, Phan Kim Tuan1, Nguyen Bao Phuong1, Ngo Xuan Thuy1 (1 University of Economics - The University of Danang,
2 Dong A University, Vietnam)
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Discussant: Nguyen Thanh Hung (Thuongmai University)
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10.15-
10.45
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INNOVATION OF HOTELS IN VIETNAM
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Nguyen Thi Bich Thuy, Nguyen Ngan Ha (University of Economics - The University of Danang)
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Discussant: Nguyen Son Tung (University of Economics - The University of Danang)
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10.45-
11.15
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DIGITAL TRANSFORMATION IN ENHANCING CUSTOMER RELATIONSHIP IN THE BANKING SECTOR: THE CASE OF CHATBOT IN VIETNAMESE COMMERCIAL BANKS
Thi Bich Thuy Nguyen; Tran Bao Tran Nguyen; Tam Minh Nguyen (University of Economics - The University of Danang)
Discussant: Nguyen Thi Thu Thuy (Thuongmai University)
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Session 2A: Marketing
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D204
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Chairs: Assoc.Prof. Khanh Ngoc Quach (Nha Trang University, Vietnam)
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08.15-
08.45
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DETERMINANTS OF TOURIST’S INTENTION TO USE TOURISM MOBILE APPLICATION – AN EFFECTIVE TOOL FOR SMART TOURISM DEVELOPMENT
Tran Thi Thu Dung, Le Van Huy (University of Economics - The University of Danang)
Discussant: Nhan Tran-Danh (University of Economics – The University of Danang)
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08.45-
09.15
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YOUTUBE AUDIENCES' PERCEPTION OF OVER-TOURISM: A QUALITATIVE CONTENT ANALYSIS WITH LEXIMANCER
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Ha Luong (NEOMA Business School (Rouen, France)
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Discussant: Ha Tran-Thi-Phuong (University of Economics – The University of Danang)
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09.15-
09.45
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A COMPARISON OF MEDIA CHANNELS IN PANDEMIC WARNINGS AND THE CONSENT LEVELS OF VIETNAMESE YOUTHS IN IMPLEMENTING PREVENTATIVE MEASURES DURING COVID-19
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Hiep Trung Bui 1,2, Tien Thuy Luong 1, Mario Cools 2
(1 University of Economics - The University of Danang
2 University of Liège, Belgium)
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Discussant: Tran Thi Thu Dung (University of Economics - The University of Danang)
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09.45-
10.15
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THE ROLE OF IMMERSION AND PRESENCE IN BUILDING CUSTOMER ENGAGEMENT IN SOCIAL COMMERCE LIVESTREAMING: AN EMPIRICAL STUDY IN VIETNAMESE CONTEXT
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Nhan Tran-Danh, Ha Tran-Thi-Phuong and Anh Nguyen-Thi-Ngoc
(University of Economics – The University of Danang)
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Discussant: Ha Luong (NEOMA Business School, France)
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10.15-
10.45
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THE IMPACT OF BRAND HATE ON NEGATIVE WORD-OF-MOUTH AND NON-REPURCHASING INTENTION: AN EMPIRICAL STUDY IN VIETNAMESE CONTEXT
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Ha Tran-Thi-Phuong, Nhan Tran-Danh, and Anh Ho-Hoang-Tram
(University of Economics – The University of Danang)
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Discussant: Phuong Thanh Nguyen (University of Economics - The University of Danang)
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10.45-
11.15
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EFFECTS OF RELATIONAL BENEFITS ON RELATIONSHIP QUALITY AND CUSTOMER LOYALTY: A STUDY OF THE UNIVERSITY-BUSINESSES RELATIONSHIP IN HCMC-VN
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Phuong Thanh Nguyen1, Hieu Viet Cao2, Hiep Minh Phuoc2 Tran Thanh Phong3
(1 Nguyen Tat Thanh University, 2 Binh Duong University, 3 Long An University of Economics and Industry)
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Discussant: Hiep Trung Bui (University of Economics - The University of Danang)
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Session 3A: Human Resources
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D205
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Chairs: Assoc.Prof. Phuc Nguyen Nguyen (University of Economics, The University of Danang, Vietnam); Dr. Tran Thi Hang (University of Economics, The University of Danang, Vietnam)
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08.15-
08.45
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THE ROLE OF INTRINSIC MOTIVATION IN THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CAPITAL, AUTONOMY, AND INNOVATIVE PERFORMANCE - AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR-TPB
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Phong T. Tran, Dung D. Phan (University of Economics and Law, Vietnam National University Ho Chi Minh City)
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Discussant: Nguyen Bao Phuong (University of Economics - The University of Danang)
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08.45-
09.15
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WORK LIFE BALANCE OF NON-ACADEMIC STAFF WORKING IN A PUBLIC UNIVERSITY
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Nguyen Van Long, Nguyen Bao Phuong (University of Economics - The University of Danang)
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Discussant: Dinh Thi Thuy Na (University of Economics - The University of Danang)
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09.15-
09.45
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ORGANIZATIONAL CITIZENSHIP BEHAVIOR – A CROSS-CULTURAL PERSPECTIVE
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Huynh Thi My Hanh (University of Economics - The University of Danang)
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Discussant: Ho Thi Thuy Nga (University of Economics, Hue University)
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09.45-
10.15
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RETAINING HIGHLY-SKILLED RETURNEES THROUGH HOME-COUNTRY EMBEDDEDNESS AND REVERSE CULTURAL SHOCK
Ho Thi Thuy Nga (University of Economics, Hue University)
Discussant: Nguyen Thi Hong (University of Labor and Social Affairs)
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10.15-
10.45
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DOES PAY AND DEMOGRAPHIC CHARACTERISTICS REALLY IMPACT ON JOB SATISFACTION? A CASE OF EMPLOYEES WORKING IN DANANG
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Dinh Thi Thuy Na (University of Economics - The University of Danang)
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Discussant: Huynh Thi My Hanh (University of Economics - The University of Danang)
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10.45-
11.15
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COMPARATIVE ACADEMIC PERFORMANCE AND PERCEIVED EMPLOYABILITY OF MALE VS FEMALE HRM STUDENTS
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Phung Thi Phuoc An, Tran Thi Hang, Tra Luc Diep (University of Economics - The University of Danang)
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Discussant: Phong T. Tran (University of Economics and Law, Vietnam National University Ho Chi Minh City)
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11.15-
11.45
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IMPACT OF AUTONOMY ON PERFORMANCE OF PUBLIC SCIENCE AND TECHNOLOGY NON - BUSINESS UNITS IN VIETNAM
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Nguyen Dang Dung 1, Nguyen Thi Hong 2
(1 Institute of Ecology and Works Protection, 2 University of Labor and Social Affairs)
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Discussant: Phung Thi Phuoc An (University of Economics - The University of Danang)
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Session 4A: Management - Strategy
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D206
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Chairs: Assoc.Prof. Paul Suwannarat (Mahasarakham University, Thailand); Dr. Hoang Long Phan (University of Economics, The University of Danang, Vietnam)
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08.15-
08.45
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FACTORS AFFECT TOURISM DEVELOPMENT IN ASSOCIATED WITH ENVIRONMENT AT THE CUU LONG RIVER DELTA
Tran Linh Dang, Bui Phuong Uyen (Faculty of Banking and Finance, Hoa Sen University)
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Discussant: Nguyen Thi My Hanh (Nam Long Investment Corporation, Vietnam)
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08.45-
09.15
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CORPORATE SOCIAL RESPONSIBILITY AND CUSTOMER LOYALTY: THE MEDIATING ROLE OF CORPORATE IMAGE IN VIETNAMESE AVIATION INDUSTRY
Hoang Anh Thu (International School, Duy Tan University)
Discussant: Nguyen Quoc Tuan (University of Economics - The University of Danang)
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09.15-
09.45
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COMPETENCIES FOR VIETNAMESE ENTERPRENEURS
Nguyen Quoc Tuan (University of Economics - The University of Danang)
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Discussant: Nguyen Nhat Minh (RMIT, Vietnam)
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09.45-
10.15
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E-LEADERSHIP AND THE ROLE OF ELECTRONIC COMMUNICATION IN VIETNAMESE COMPANIES
Nguyen Thi My Hanh1, Duong Thi Thuy Quynh2, Pham Ho Ha Tram2 (1 Nam Long Investment Corporation, Vietnam ; 2 University of Economics - The University of Danang)
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Discussant: Le Tien Dat (Thuongmai University)
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10.15-
10.45
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DISCOVER ORGANIZATIONAL CULTURAL VALUES THAT SUPPORT SUCCESSFUL DIGITAL TRANSFORMATION IN VIETNAMESE BUSINESSES
Nguyen Nhat Minh1, Nguyen Truong Son2, Ngo Tan Nhi3 (1 RMIT, 2 University of Economics - The University of Danang, 3 Vitraco Company)
Discussant: Hoang Anh Thu (International School, Duy Tan University)
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10.45-
11.15
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CHALLENGES FOR SMES IN AGRICULTURAL EXPORT: AN EMPIRICAL STUDY IN VIETNAM
Le Tien Dat (Thuongmai University, Hanoi, Vietnam)
Discussant: Phan Hoang Long (University of Economics - The University of Danang)
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11.15-
11.45
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THE RISK OF LEVERAGE BASED GROWTH STRATEGY: A CASE STUDY OF MINH PHU SEAFOOD CORPORATION
Nguyen Thanh Liem, Phan Hoang Long, Nguyen Xuan Lan (University of Economics - The University of Danang)
Discussant: Tran Linh Dang (Hoa Sen University)
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COMB-2021 Afternoon sessions
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13.30-
14.00
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Registration & Afternoon tea (On-site participants)
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14.00-
14.45
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Plenary Session (Keynote Address)
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Main Hall E101
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THE MARKET POTENTIAL OF MICRO-MOBILITY SOLUTIONS
Professor Mario Cools
Professor of Transport and Mobility at University of Liège, Belgium
Chair: Dr. Hoang Long Phan
University of Economics, The University of Danang (Vietnam)
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14.45-
15.30
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THE NEW (UN)HAPPY TOURISM
Professor Babak Taheri
Professor of Marketing at Heriot-Watt University, Edinburgh, UK
Chair: Assoc.Prof. Yen Tran
Heriot-Watt University, Edinburgh, UK
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15.30-
15.45
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Best paper Awards
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15.45-
17.45
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Virtual Parallel Sessions
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Session 1B: Marketing
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D202
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Chairs: Dr. Ha Luong (NEOMA Business School, France)
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15.45-
16.15
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FACTORS INFLUENCING THE BEHAVIOURAL INTENTION TO USE AND RECOMMEND MOBILE WALLETS IN VIET NAM
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Nguyen Thi Thuy, Nguyen Thi My Yen, Nguyen Thi Thuy Huyen, Nguyen Thi Trang Huyen, Hoang Van Hai (University of Economics - The University of Danang)
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Discussant: Ky-Minh Do (College of Management, National Taipei University of Technology)
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16.15-
16.45
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DETERMINANTS OF CONSUMER PRESSURE FOR BETTER REVERSE LOGISTICS
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Huynh Nguyen Bui, Nam Phuong Phung (University of Economics - The University of Danang)
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Discussant: Hoang Van Hai (University of Economics - The University of Danang)
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16.45-
17.15
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THE ROLE OF SOCIAL PROOF, TRUST, AND CUSTOMER TRAITS TOWARDS THE CONSUMERS’ ONLINE IMPULSE BUYING ON LIVE-STREAM BROADCASTING PLATFORM - THE CASE OF FACEBOOK LIVE IN VIETNAM
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Ky-Minh Do, Van-Truc Vo (College of Management, National Taipei University of Technology; School of Management, National Taiwan University of Science and Technology)
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Discussant: Nguyen Huu Khoi (Nha Trang University)
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17.15-
17.45
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AN EXTENSIVE MODEL OF PERCEIVED VALUE IN PREDICTING CONSUMER SATISFACTION TOWARD MOBILE COMMERCE: THE MODERATOR ROLE OF USE OF TIME
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Ho Huy Tuu, Nguyen Huu Khoi (Nha Trang University)
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Discussant: Huynh Nguyen Bui (University of Economics - The University of Danang)
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Session 2B: COVID – SCM & Tourism
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D204
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Chairs: Assoc.Prof. Hoang Trong Hung (University of Economics, The University of Hue, Vietnam)
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15.45-
16.15
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RECOVERY OF VIETNAM'S CIVIL AVIATION INDUSTRY IN THE CONTEXT OF COVID-19: CHALLENGES AND SOLUTIONS
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Nguyen Nu Tuong Vi (Vietnam Aviation Academy)
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Discussant: Tran Thi Tuyet (Thuongmai University)
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16.15-
16.45
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THE EFFECT OF RESILIENCE, AGILITY ON HOTEL PERFORMANCE DURING THE COVID-19 PANDEMIC: THE MODERATING EFFECT OF ENVIRONMENTAL TURBULENCE
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Tran Thi Tuyet (Thuongmai University)
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Discussant: Ngo Thi Minh Thu (University of Economics – The University of Danang)
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16.45-
17.15
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THE EFFECT OF PSYCHOLOGICAL CAPITAL AND LIFE SATISFACTION ON ORGANIZATIONAL RESILIENCE DURING COVID-19: VIETNAM TOURISM INSIGHTS
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Do Minh Phuong (Thuongmai University)
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Discussant: Nguyen Nu Tuong Vi (Vietnam Aviation Academy)
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17.15-
17.45
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EVALUATING THE IMPACTS OF THE COVID-19 PANDEMIC ON THE LOGISTICS INDUSTRY IN VIET NAM
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Truong Duy Nhat Phuong, Ngo Thi Minh Thu (University of Economics – The University of Danang)
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Discussant: Do Minh Phuong (Thuongmai University)
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Session 3B: Startup
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D205
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Chairs: Assoc.Prof. Yen Tran (Heriot Watt University, UK)
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15.45-
16.15
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THE IMPACT OF ENTREPRENEURIAL COMPETENCIES ON ENTREPRENEURSHIP INTENTION: THE CASE AMONG BUSINESS STUDENTS IN DANANG
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Le Thi Minh Hang, Nguyen Son Tung, Ta Nguyet Phuong (University of Economics - The University of Danang)
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Discussant: To Hong Duc (Hanoi Metropolitan University)
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16.15-
16.45
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THE POLICY FRAMEWORK TO SUPPORT STARTUP: A COMPARATIVE STUDY BETWEEN THE CITY OF HANOI AND HO CHI MINH
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Bui Thi Hong Ha (Institute of Leadership and Public Policy, Ho Chi Minh National Academy of Politics)
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Discussant: Nguyen Son Tung (University of Economics - The University of Danang)
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16.45-
17.15
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POLICY TO IMPROVE THE EFFICIENCY OF INCUBATION SERVICES AT TECHNOLOGY INCUBATORS TO PROMOTE THE DEVELOPMENT OF SCIENCE AND TECHNOLOGY FIRMS IN VIETNAM
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To Hong Duc , Phan Thi Thuy Hang, Hoang Huong Giang (Hanoi Metropolitan University)
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Discussant: Hoang Ha (University of Economics - The University of Danang)
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17.15-
17.45
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IMPACT OF PSYCHOLOGICAL CAPITAL TO ENTREPRENEURIAL INTENTIONS – A PLS-SEM APPROACH
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Hoang Ha, Le Thi Minh Hang (University of Economics - The University of Danang)
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Discussant: Bui Thi Hong Ha (Institute of Leadership and Public Policy, Ho Chi Minh National Academy of Politics)
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Session 4B: Management - Strategy
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D206
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Chairs: Professor Quoc Hoi Le (National University of Economics, Vietnam); Dr. Huynh My Hanh (University of Economics, The University of Danang, Vietnam)
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15.45-
16.15
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IMPACTS OF COVID-19 ON ENTERPRISE A GENERAL HEALTH CHECKUP
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Thi Minh Hang Le, Thuy Hang Nguyen (University of Economics - The University of Danang)
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Discussant: Dang Hoang Xuan Huy (Nha Trang University)
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16.15-
16.45
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EVALUATION OF STAKEHOLDERS' SATISFACTION WITH EVNNPT'S POWER TRANSMISSION SERVICES
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Hoang Thi Thuy Nga (National Economics University)
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Discussant: Nguyen Thi Thuy hang (Pham Van Dong University)
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16.45-
17.15
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THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND FIRM PERFORMANCE: EVIDENCE IN VIETNAM IN THE CONTEXT OF COVID-19 PANDEMIC
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Nguyen Thi Thuy Hang1, Nguyen Hiep2, Nguyen Phuc Nguyen2 (1 Pham Van Dong University,
2 The University of Danang)
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Discussant: Thuy Hang Nguyen (University of Economics - The University of Danang)
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17.15-
17.45
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IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS REPUTATION: EVIDENCE FROM SMALL AND MEDIUM ENTERPRISES OF THE SEAFOOD PROCESSING INDUSTRY IN KHANH HOA
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Dang Hoang Xuan Huy, Nguyen Ngoc Duy, Luong Hoai My (Nha Trang University)
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Discussant: Hoang Thi Thuy Nga (National Economics University)
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