Danang news : Bringing pratical experience in teaching

Work-based teaching is actually a model that students in Marketing ( The University of Economics – The University of Danang) have opportunities to access to in order to form knowledge and professional skills from real situations and shorten the gap between employees and employers.

In order to well prepare for the fashion show under the theme of Le Festin, 12 groups of Marketing students ( The University of Economics – The University of Danang) must start from the market research work to identify opportunities and customer needs, thereby deciding the appropriate fashion style for the brand. As Her-fashion brand of swimsuit wants to bring confidence and personality to all girls through designed swimsuits. Meanwhile, ALIEN team made a collection based on the image of "aliens" with the desire to bring a whole-hearted lifestyle, to show difference and modern, to promote an ideal living for themselves through unique and colorful fashion products, showing difference and modern.

Despite going against the majority, or being seen as unusual, students should be confident with ALIEN team because "I'm Not Weird, You're SIMPLE!". You also have to find and create from the available materials to create unique outfits, design the identity for your brand and it is important to find ways to reach potential customers and sell products through proper marketing policies and strategies. The fashion show, therefore, is both an interesting playground and an opportunity for students to apply the knowledge of marketing and brand management for a product learned in the business environment in reality.

Le Hoang Thao Nguyen, 4th year student, class 41K12.2 shared: “For us, this is really a contest with practical meaning. It is an environment for students to apply the knowledge they have learned in recognizing market demand, choosing appropriate products, choosing effective marketing strategies, developing reasonable production plans, and calculating the effectiveness of the plans. Each group has to run marketing for their products through fanpage and still have award for media content ”.

Students in the fashion shows which is also a practical exxperience for Marketing and Brand Management

According to Thao Nguyen, in order to do the project, it is necessary to synthesize the knowledge of many subjects. Students have the opportunity to create ideas until the product is completed. "This is also an opportunity for us to practice and accumulate soft skills, especially application skills in society," Thao Nguyen said.

From contests such as fashion show, products introduction with the participation of all businesses, students have more opportunities to practice skills required in their career as well as application skills. Nearly every modules of the course, Marketing Department organizes projects for students to interact in real-life situations.

As with Marketing and Digital Marketing, the department organized a traffic safety marketing contest (Safe Roads for Life Challenge 2018) with the participation of AIP International Foundation (Injury Prevention Fund - Asia). AIP representatives play a role of both customers and judges of the competition to evaluate and select excellent marketing ideas, which meet the demand of the organization's practical requirements.

Each team must present their ideas and marketing plans with skills of analyzing marketing situations, skills to understand the audience in identifying ideas, therby using creativity in building unique, impressive and appropriate marketing plans to solve practical marketing problems of customers.

Safe Roads for Life Challenge 2018 is therefore not only a contest to find winners but also help Marketing students to challenge themselves and to apply their academic knowledge into reality, to express their ability through unique, new and meaningful marketing ideas.