DHKT

Strategic management for tourism, hospitality and events

Nhan đề: Strategic management for tourism, hospitality and events

Tác giả: Nigel Evans

Chủ đề: Tourism -- Management; Hospitality industry -- Management; Strategic planning

Mô tả: Pt. 1: Strategy and the tourism, hospitality and events contexts -- Ch. 1: Strategy and strategic objectives for tourism, hospitality and event organizations -- Ch. 2: Introduction to strategy for tourism, hospitality and events -- Pt. 2: Analysing the internal environment -- Ch. 3. Tourism, hospitality and event organizations: the operational context: competencies, resources and competitive advantage -- Ch. 4. Tourism, hospitality and event organizations: the human resources context -- Ch. 5. Tourism, hospitality and event organizations: the financial context -- Ch. 6. Tourism, hospitality and event organizations: the products and markets context -- Pt. 3: Analysing the external environment and SWOT -- Ch. 7. The external environment for tourism, hospitality and event organizations: the macro context -- Ch. 8. The external environment for tourism, hospitality and event organizations: the micro context -- Ch. 9. SWOT analysis for tourism, hospitality and event organizations -- Pt. 4: Strategic selection -- Ch. 10. Competitive strategy and strategic direction for tourism, hospitality and event organizations -- Ch. 11. Strategic methods for tourism, hospitality and event organizations -- Ch. 12. Strategic evaluation and selection for tourism, hospitality and event organizations -- Pt. 5: Strategic implementation and strategy in theory and practice -- Ch. 13. Strategic implementation for tourism, hospitality and events -- Ch. 14. International and global strategies for tourism, hospitality and events -- Ch. 15. Strategy and tourism, hospitality and event organizations: theory and practice -- Pt. 6: Case analysis for tourism, hospitality and events -- Case 1: Strategic alliances in the airline industry -- Case 2: Tourism Queensland: strategic positioning and promotion -- Case 3: Ryanair: evolution of competitive strategy -- Case 4: Hyatt Hotels: a family firm goes for growth -- Case 5: Days Inn: franchising hospitality assets in China -- Case 6: Reed Exhibitions

Tóm tắt: The textbook introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

Nhà xuất bản: Routledge

Năm xuất bản: 2015

ISBN: 9780415837248 (pbk.), 9780415837279 (hbk.), 9780203771495 (ebk.)