Research Topics
Some research topics in Commerce Management Sector
- Customer Behaviour in Commerce (Shopping Behaviour, Customers’ Experience at Store)
- Models of trade association by geography, by industry
- Modern distribution patterns
- New models for commercial corporate governance
- Multi-channel, Cross-channel, Omi-channel systems
- Customers Behaviour at Store
- Community Customer Behaviour
Some research topics in E-Commerce Sector
- Data science research, specialising in Business Intelligence, Data Visualisation, Data Mining, Big Data, etc
- The processes of adopting technology in business (Business Automation, AI, Digitalisation,…)
- Trends and Characteristics of E-commerce Market in Vietnam and on the world as well
- Online customer behaviour
- Ecommerce models
- New technologies applied in commerce and business
- Applied Research: Research Guideline on Applied Research and Business Consultancy
- Training, consulting trade system development (Wholesale, retail, warehouse, shop ...)
- Consulting, developing strategies for commercial development, e-commerce.
- Business optimization consulting (service improvement, system optimization, process automation, ...)
- Research and Development of Online Marketing (SEM - Search Engine Marketing, Social Media Marketing, Email Marketing ...)
- Research and development of modern commercial management systems (eCRM, eLogistics, ePayment, ...)
- Analyze business data and forecasts
- Research and application of new technologies into commercial administration.